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  • Sepho

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    This document discusses a case study about Sephora's marketing strategy and how retailers are having to change their customer experience and marketing approaches due to shifting customer buying behaviors driven by digital technologies. It notes how this is a challenge many retailers face when considering issues like future mall closings. The document asks the reader to consider how Sephora's CEO can measure the success of their current digital marketing efforts going forward, how Sephora's strategy may need to change to adapt to emerging technologies, and how their competitive environment will be impacted.

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    This document discusses a case study about Sephora's marketing strategy and how retailers are having to change their customer experience and marketing approaches due to shifting customer buying behaviors driven by digital technologies. It notes how this is a challenge many retailers face when considering issues like future mall closings. The document asks the reader to consider how Sephora's CEO can measure the success of their current digital marketing efforts going forward, how Sephora's strategy may need to change to adapt to emerging technologies, and how their competitive environment will be impacted.

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    1 views1 page

    Sepho

    Uploaded by

    venom_ftw
    This document discusses a case study about Sephora's marketing strategy and how retailers are having to change their customer experience and marketing approaches due to shifting customer buying behaviors driven by digital technologies. It notes how this is a challenge many retailers face when considering issues like future mall closings. The document asks the reader to consider how Sephora's CEO can measure the success of their current digital marketing efforts going forward, how Sephora's strategy may need to change to adapt to emerging technologies, and how their competitive environment will be impacted.

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    © All Rights Reserved
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    of 1

    Sephora Direct: 3.25.

    19
    This is an interesting case with a lot of current issues many retailers are wrestling with when it comes to
    CX. Customers are changing buying behavior based on digital technologies and those changes are reinventing
    how retailers market, and I don't mean just Amazon. Think about recent projections about mall closings
    within the next five years! Google it.

    As you read this case consider Julie Bornstein's high class problem. Her CEO likes what he has seen so far in
    Sephora's marketing efforts using digital. But how does he measure this going forward? How will the
    strategy Sephora develops in the future have to change; what do they keep; what goes away? Where is digital
    tech going and how can Sephora get ahead of the curve and take advantage of what's coming? Finally, how
    will their competitive environment change? Very interesting case.

    Have a great weekend.

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