Content Analysis

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Introduction
Potential Customer
Market Size
Launching Strategy
Branding and Promotion
Pricing
Distribution
 INTRODUCTION

Liquefied petroleum gas or liquid petroleum gas

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(LPG or LP gas), also referred to as simply propane
or butane, are flammable mixtures of hydrocarbon
gases used as fuel in heating appliances, cooking
equipment, and vehicles.
 Overview
Growing with India – BPC Gas!
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 Since inception of FTL in October

2013, growth rate of BPCL in 5kg LPG cylinder

Has been 60.43%approx

 India's import of LPG, a product used for cooking among other purpos-

es, hit 12.15 million tonnes in 2018, up by about 2.19 percent versus

2017, official data showed.

 Bharat Petroleum Corp Ltd is seeking liquefied petroleum gas

(LPG) through a term contract and gasoline via a spot deal in a
rare move as it looks to plug a supply gap, an industry source
who tracks oil products said on Thursday.
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