Professional Documents
Culture Documents
CHAPTER-1
Introduction:
CHAPTER-2
Research methodology:
CHAPTER-3
CHAPTER-4
CHAPTER-5
5.1 Findings
Bibliography
Chapter - I
Introduction:
I felt that i had to analyze the day to day to functions of an organization . The main
factors i want to analyze is its vision , mission statement of the organization and
its goals. I also explore the various departments of the organization and their way
to tackle the problem by making the right
decision.
It is a well known fact that Nike products have worldwide popularity there
will be continuous demand for the quality of products they produce. So they had
taken many measurements to keep the quality of the product as per the aspiration
of their consumers , and thus showing that Nike Pvt. Ltd. is aware about their
corporate social responsibility . The company future will be on the brighter side
only in present market scenario because of people always be passionate to wear
new styles and reaching the needs of sportsmen , where Nike is always first to do
it.
Objectives of the study :
The first and most important objective was to explore and synthesize the
information about the products in the footwear
The initial marketing effort was simple in its scope. Knight sold the
The initial market was collegiate, distance runners, who Knight accessed by
driving around the country from university to university. From these humble
beginnings Nike has developed into the dominant force in athletic apparel on
a world-wide scope.
2.1 Meaning:
Research methodology typically involves a full breakdown of all the options that
have been chosen by a company in order to investigate something.
This would include the procedures and techniques used to
perform the research; as well as any of the terminology and explanations of how
these methods will be applied effectively.
A company may need to decide what format of research they want to use before the
investigation begins. For example, if a company that sells a particular product
needs to launch research to find out how effective or desirable a new product is,
they will need to conduct what is known as primary research.
This method means that the company will collect data and
information themselves first hand.
Definition:
Sources of data
1. Primary data:
Primary data is gathered for a specific purpose. for example a company might a
specific own customers directly to find out more about their buying habits, Primary
data means data you get by yourself through experiment or other ways. Primary
data is collect information.
2. Secondary data:
The data collected by someone other than the user. Common sources of secondary
data for social science include censuses, surveys, organizational records and data
collected through qualitative methodologies or qualitative research. Primary data,
by contrast, are collected by the investigator conducting the research.
Secondary data analysis saves time that would otherwise be spent collecting data
and, particularly in the case of quantitative data, provides larger and higher-quality
databases than would be unfeasible for any individual researcher to collect on their
own. In addition to that, analysts of social and economic change consider
secondary data essential, since it is impossible to conduct a new survey that can
adequately capture past change and/or developments.
2.2 Hypothesis
Formula:
chi-square test :
It is used to make comparisons between two or more nominal variables. Unlike the
other tests of significance, the chi-square is used to make comparisons between
frequencies rather than between mean scores.
Formula
Chapter-III
NIKE INTRODUCTION
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in
the United States. The company is headquartered near Beaverton, Oregon, which is
part of the Portland metropolitan area. It is the world's leading supplier of athletic
shoes and apparel and a major manufacturer of sports equipment with revenue in
excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of
2008, it employed more than 30,000 people worldwide. Nike and Precision Cast
parts are the only Fortune 500 companies headquartered in the state of
Oregon according to The Oregonian.
The Nike company began in 1964 as Blue Ribbon Sports, was founded by
University of Oregon track athlete Phil Knight and his coach Bill Bower man, first
distributing Japanese brand of running shoes in the USA. 1972 was the first year of
using the famous mark known as the Swoosh on Nike's first line of footwear. The
rest is history. Nike products are well received in practically every sport venue -
tennis - first represented by Ilie Nastase and John McEnroe and now by Rafael
Nadal, golf with Tiger Woods, basketball Air Force One and Nike Air Jordan
represented by Michael Jordan, etc.
The Nike company has been taking an active and leading role in supporting,
sponsoring and organizing sports events, like Nike Prefontaine Classic, Nike is
also the official sponsor for the Indian cricket team, sponsors famous
soccer clubs such as Arsenal, Manchester United, Barcelona, Valencia,
Inter Milan and Juventus, various minor events including Hoop It Up (high
school basketball) and The Golden West Invitational (high school track and field).
HISTORY
Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962.
The partners began their relationship at the University of Oregon where Bowerman
was Knight’s track and field coach. While attending Stanford University, Knight
wrote a paper about breaking the German dominance of the U.S. athletic shoe
industry with low-priced Japanese shoes. In an attempt to realize his theory, Knight
visited Japan and engineered an agreement with the Onitsuka Tiger company, a
manufacturer of quality athletic shoes, to be their sole distributor in the
UnitedStates.
\
In 1962, Knight received the first shipment of 200 pairs of Tiger shoes to his
parent’s garage in Oregon. The shoes were bought by Blue Ribbon Sports (BRS),
the name of the partnership between Knight and Bowerman that they formed with
only $1,000 in capital. Knight peddled Tiger’s shoes at local track meets grossing
$8,000 of sales in their first year. In 1966, Bowerman, who had previously
designed shoes for his university athletes,
worked with Tiger to design the Cortez running shoe. The shoe was a worldwide
success for the Onitsuka Tiger Company and was sold at the first BRS store. In
1971, BRS, with creditor support, started manufacturing their own line of shoes.
Later that year, the first BRS shoe was introduced. The shoe was a soccer shoe that
bore the Nike brand name, referring to the Greek Goddess of Victory, and the
Swoosh trademark. A student designed the Swoosh trademark for a paltry fee of
$35. The Swoosh was meant to symbolize a wing of the Greek Goddess.
1972 marked the breakup of the BRS/Tiger relationship. BRS soon changed its
name to Nike, Inc. and debuted itself at the 1972 Olympic trials. In 1973, Steve
Prefontaine was the first prominent track star to wear Nike shoes. The late 70’s and
early 80’s also saw John McEnroe, Carl Lewis, and Joan Benoit sporting Nike
shoes. Nike popularity grew so much that in 1979 they claimed 50% of the U.S.
running market. A year later with 2,700 employees,
Objectives of the study
scope of studay:
The initial marketing effort was simple in its scope. Knight sold the
company's shoes out of the trunk of his car. The initial market was collegiate,
distance runners, who Knight accessed by driving around the country from
university to university. From these humble beginnings Nike has developed into
the dominant force in athletic apparel on a world-wide scope.
The CSR concept in the US has been defined in terms of a philanthropic model.
Such model illustrates the unhindered generation of profits of the companies and
the donation of a particular percentage of the profit to charitable causes. While the
philanthropic approach to CSR is an important measure to increase the capacity of
its stakeholders, it is not considered as a positive contribution to the society.
The Boston College Center for Corporate Citizenship (BCCC) has conducted a
global survey on CSR. An interesting aspect of the study is directed into learning
the best way for corporations to provide a positive contribution to society. Findings
reflect that the most appropriate form is developing healthier, safer
products/services, actively working to solve a specific social issue. Donating
money to charities ranked the lowest among the perceived ways to impart a
positive contribution. Thus, while the corporation has been providing significant
financial contributions to the University Oregon, such act remains far from being
sustainable and as Nike has efficiently demonstrated, can be easily retracted.
Nike announces second round of recipients for OCF Nike Employee Grant Fund
Awards.
January 08, 2007
The Company is Ranked in the Top 20 of Fortune 500 Companies for the Third-
Consecutive Year For its Alternative Commuting Program.
Competitors
STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS
Strengths:
Brand Equity
Nike is able to command higher margins because of strong brand equity. Nike’s
aggressive marketing campaigns show that the best athletes in the world use Nike
products. Along with the highest quality of products, Nike has a unique image and
style that differentiates itself from competitors. Nike’s brand equity certainly wins
the hearts of many consumers, allowing for considerable amounts of recurring
revenues.
Global presence
Nike has diversified its geographic operations and sells in more than 170
countries. By doing so, Nike achieves economies of scale in manufacturing and
distribution, as well as mitigating risk among individual economies.
Opportunities:
Expansion into emerging markets
Nike understands that emerging markets provide enormous growth
opportunities, provided that the Company has a presence in these markets before
this growth occurs. Nike is adamant in entering emerging markets before they have
“emerged” so it can take
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full advantage of market growth. Nike has realized double digit revenue
growth in China and other Asian Pacific companies, as well as high revenue
growth in the Americas regions in fiscal 2008 and 2009. These markets are not yet
at the point of maturity, so high growth is expected in the near to mid-term future.
Innovation
The key intangible asset to Nike is innovation. It constantly changes product
mixes, marketing campaigns, and geographic presences based on profitability.
Because Nike strives to be a market innovator in several constantly changing
environments, infinite opportunities exist where Nike can gain market share.
Threats:
Revenue relies on consumers’ discretionary income
As a consumer products company Nike is exposed to consumers’ discretionary
income which is correlated to market cyclicality and interest rates. Decreased
consumer disposable income and sentiment has adversely affected Nike’s
performance during the global economic crisis. Negative macroeconomic events
pose a significant threat to Nike.
We have provided below details of the content of the Nike Mission Statement, one
of the most successful companies in the World.
Assets [+]
in Millions of Dollars
05/2011 05/2010 05/2009 05/2008 05/2007
Income [+]
in Millions of Dollars
05/2011 05/2010 05/2009 05/2008 05/2007
Cash Flow
in Millions of Dollars 05/2011 05/2010 05/2009 05/2008 05/2007
Issuance of Debt - - - 64 94
Issuance of Capital Stock 345 364 187 343 323
Repayment of Debt 33 (237) 170 (35) (256)
Repurchase of Capital Stock (1,859) (741) (649) (1,248) (985)
Payment of Cash Dividends (555) (505) (467) (413) (344)
Other Financing Charges, Net 64 58 25 63 56
Cash from Financing Activities (1,972) (1,061) (734) (1,226) (1,112)
Cash from Discontinued Financing
- - - - -
Activities