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ABOUT
PUBLIC MARKET
SLAUGHTER HOUSE
FISHING PORT
Architectural Design 6
SUBMITTED BY:
Calitis, Elline Ivy C.
Moyo, Gladys T.
Perlora, Joy L.
BSA-3B
SUBMITTED TO:
Arch. Mario L. Bonita
Adviser ARDES 6
DATE SUBMITTED:
February 15, 2010
MARKETPLACE
Wholesale markets
Wholesale marketing can take place at a market which primarily sells to traders
such as caterers and small shopkeepers, rather than to members of the public, although
members of the public are not necessarily excluded. London, England has several centuries
old wholesale markets such as Smithfield Market and Billingsgate Fish Market.
Internet Marketplaces
The growing prevalence of internet access has enabled new markets to emerge
online. Perhaps best known among these marketplaces is eBay, an enormous globally
available auction house for products. The internet has also allowed less common
marketplaces to thrive by connecting buyers and sellers from disparate locations. The
formation of online marketplaces often occurs quickly in response to social or economic
trends. Craigslist is another website that allows the public to trade goods and services.
Internet marketplaces can further be categorized as B2B and B2C marketplaces.
Agricultural marketing
Agricultural marketing
Market infrastructure
Rural assembly markets are located in production areas and primarily serve as
places where farmers can meet with traders to sell their products. These may be occasional
(perhaps weekly) markets, such as hat bazaars in India and Nepal, or permanent. Terminal
wholesale markets are located in major metropolitan areas, where produce is finally
channelled to consumers through trade between wholesalers and retailers, caterers, etc.
The characteristics of wholesale markets have changed considerably as retailing changes in
response to urban growth, the increasing role of supermarkets and increased consumer
spending capacity. These changes require responses in the way in which traditional
wholesale markets are organized and managed.
Retail marketing systems in western countries have broadly evolved from traditional
street markets through to the modern hypermarket or out-of-town shopping centre. Despite
the growth of supermarkets there remains considerable scope to improve agricultural
marketing in developing countries by constructing new retail markets. However, there is
little point in undertaking market development improvements unless they result in a
positive socio-economic impact. Effective regulation of markets is essential. Inside the
market, both hygiene rules and revenue collection activities have to be enforced. Of equal
importance, however, is the maintenance of order outside the market. Licensed traders in a
market will not be willing to cooperate in raising standards if they face competition from
unlicensed operators outside who do not pay any of the costs involved in providing a proper
service.
Market information
Efficient market information can be shown to have positive benefits for farmers and
traders. Up-to-date information on prices and other market factors enables farmers to
negotiate with traders and also facilitates spatial distribution of products from rural areas
to towns and between markets. Most governments in developing countries have tried to
provide market information services to farmers, but these have tended to experience
problems of sustainability. Moreover, even when they function, the service provided is often
insufficient to allow commercial decisions to be made because of time lags between data
collection and dissemination. Modern communications technologies open up the possibility
for market information services to improve information delivery through SMS on cell
phones and the rapid growth of FM radio stations in many developing countries offers the
possibility of more localized information services. In the longer run, the internet may
become an effective way of delivering information to farmers. However, problems associated
with the cost and accuracy of data collection still remain to be addressed. Even when they
have access to market information, farmers often require assistance in interpreting that
information. For example, the market price quoted on the radio may refer to a wholesale
selling price and farmers may have difficulty in translating this into a realistic price at their
local assembly market. Various attempts have been made in developing countries to
introduce commercial market information services but these have largely been targeted at
traders, commercial farmers or exporters. It is not easy to see how small, poor farmers can
generate sufficient income for a commercial service to be profitable although in India a new
service introduced by Thompson Reuters was reportedly used by over 100,000 farmers in its
first year of operation. Esoko in West Africa attempts to subsidize the cost of such services
to farmers by charging access to a more advanced feature set of mobile-based tools to
businesses.
Marketing training
Enabling Environments
Fish market
A fish market is a marketplace used for marketing fish products. It can be dedicated
to wholesale trade between fishermen and fish merchants, or to the sale of seafood to
individual consumers, or to both. Retail fish markets, a type of wet market, often sell street
food as well.
The term fish market can refer to the process of fish marketing in general, but this
article is concerned with physical marketplaces.
History and development
Because seafood is quick to spoil, fish markets are historically most often found in
seaside towns. Once ice or other simple cooling methods became available, some were also
established in large inland cities that had good trade routes to the coast.
Since refrigeration and rapid transport became available in the 19th and 20th
century, fish markets can technically be established at any place. However, because modern
trade logistics in general has shifted away from marketplaces and towards retail outlets,
such as supermarkets, most seafood worldwide is now sold to consumers through these
venues, like most other foodstuffs.
Consequently, most major fish markets now mainly deal with wholesale trade, and
the existing major fish retail markets continue to operate as much for traditional reasons as
for commercial ones. Both types of fish markets are often tourist attractions as well.
It always seems to be a must for visitors from the lowland areas to visit the Baguio
Public Market before leaving the city. The market is located right at the lower end of
Session Road and behind the Maharlika Center. It is here where they buy different
souvenirs typical of Baguio. There are numerous other products and handicrafts sold at the
Baguio public market which is brought in from other nearby provinces.
A wide variety of items are available such as fresh vegetables, strawberry jam,
peanut brittle, dried tobacco, an assortment of fresh flowers, meat, Baguio sausages, fish,
poultry, fruits, clothes and clothing material. You will also find native products and
handicraft such as baskets, brooms, bags, brass, blankets & sweaters, woodcarving, and
locally made jewelry. Fresh and sweet strawberries from nearby La Trinidad are sold at the
market but these are available only on certain months of the year. From the province of
Pangasinan, "bucayo" (coconut candy) and "bagoong" (salted fish or shrimp) may also be
purchased.
At the upper part of the market are "carinderias" or small food stores serving
delicious and inexpensive native as well as a few Chinese or western-style menu. Different
native food choices are available and these include favorite dishes from the Ilocos and
Tagalog regions, Pangasinan, Pampanga, Bicol, and others. These carinderias are
patronized by most of the market vendors, people who work in the market, and the local
residents.
The Maharlika shopping complex is also an integral part of the public market and at
its basement is a food court popular among students, office and retail workers in the
downtown area, and low-budgetted tourists from the nearby lowlands. It operates just like
any other food court in big shopping malls in Metro Manila. At its upper floors are small
retail outlets selling clothing, shoes, grocery items, wood and metal carvings, and antiques.
Many visitors from foreign countries shop at the Maharlika shopping complex for silver
craft, shell products, wood carvings, and other kinds of native handicraft.
FLOOR PLANS:
PUBLIC MARKET INTERIORS:
FISH MARKET INTERIOR: