Problem Definition:

To study the perception of the youth in general watching movies in theatres with
special reference to Assamese movies.

Target Viewers:

Youth living in the urban areas.

Area of study:

City Guwahati

Variables:

1. Type of the industry (Bollywood, Hollywood, Assamese etc.)

2. Movie type (Parallel/Entertainment)
3. Cast
4. Acting
5. Music
6. Locations
7. Print quality
8. Visibility of the movies (promotion)
9. ROI (in terms of Value)
10. Direction
 QUESTIONNAIRE

Dear Sir/Madam,

We, a group of 5 students pursuing PGDBM course from Assam Institute of

Management is doing a market research project to find the perception of the
youth in general watching movies in theatres with special reference to
Assamese movies. We will be highly obliged if you give us a few minutes of
yours and help us in making our research successful.

1. Which age group do you belong to?

A.13-15 B. 16-19 C. 20-25 D. 26-30 E. Above 30

2. Do you watch movies? (Please tick...)

A. Yes B. No

3. Do you watch Assamese movies?

A. Yes B. No

4. Do you go to theatres for watching movies?

A. Yes B. No

5. Why do you watch movies?

A. Entertainment B. Learning C. Time pass D. Fan-following

E. Others (please mention)

6. What movies do you prefer (please rank according to your taste….1 for the
most preferred and 5 for the least preferred)

A. Assamese

B. English

C. Hindi

D. South Indian

E. Bengali

7. Please rate Assamese movies on the basis of the following attributes on a scale
of 1 to 5 (5- best; 1-worst)

1 2 3 4 5

A. Story

B. Direction

C. Music

D. Acting

E. Print Qlty

8. Who is your favorite Assamese actor(s)? Please write the name/’s and why
do you like him….

……………………………………………………………………………………….

……………………………………………………………………………………….
9. What do you say about the Assamese actors? (Please tick)

A. Very good B Mostly good C. Average D. Mostly poor

E. Very poor

10. Who among the following is your favorite Assamese director…. (Please tick)

A. Bhabendranath Saikia B. Munin Baruah C. M. Maniram

D. Rajesh Bhuyan E. Jahnu Baruah

11. Do you feel like “Paisa Vasool” after watching an Assamese movie?

A. Mostly Yes B. Mostly No

12. Please rate your satisfaction level after watching an Assamese movie?

Very satisfied ………………. ……………… Not satisfied

13. Do you think that promotional activities play a big role in popularizing
Assamese movie industry…? (Please tick)

A. Yes B. No
14. Rate the following promotional media that influence you the most for watching
an Assamese movie….(taking ‘5’ as the most preferred and ‘1’ as the least
preferred)

1 2 3 4 5
i) TV

ii) NEWSPAPER

iii) HOARDINGS &

BILLBOARDS

iv) MAGAZINES &

JOURNALS

v) FAMILY &
FRIENDS

vi) INTERNET

15. Your take on Assamese movie songs….

A. They’re good B. Average C. Not contemporary D. Poor

E. Not audible at all

Personal Information:

Name _________________________ Sex: MALE FEMALE

Occupation ____________ E-mail__________________