Contents

Page No.

Acknowledgement

Introduction

Analysis of Business
Current Business Analysis
Financial Budget
Customer Profile
Focus Groups
SWOT Analysis
Action Plan
Layout of the Kitchen
Hierarchy
Sample Food Menu
Licenses
Conclusion

2
 Acknowledgement

I have taken efforts in this project report. However, it would not have been possible without
the kind support and help of many individuals and organization. I would like to extend my
sincere thanks to all of them.

I am highly indebted to Chef Rishiraj Singh for their guidance and constant supervision as
well as for providing necessary information regarding the project & also for their support in
completing the project.

I would like to express my gratitude towards the members of International Institute of Hotel
Management for their kind co-operation and encouragement which help me in completion
of this project.

I would like to express my special gratitude and thanks to Mr. Debashish Ghosh , Director
(I.I.H.M, Jaipur) for giving me such attention and time.

My thanks and appreciations also go to my colleague in developing the project and people
who have willingly helped me out with their abilities.

3
 Introduction

Mathur’s Co. Ltd. plans to open a medium-sized professional Chinese restaurant titles as
“WOTS IN THE WOK” in Malviya Nagar with a capacity of serving 100 guests,
providing perfect original Chinese food including Ala Cart, Buffet, Beverages, and outdoor
catering service . The restaurant will be located on Opposite side of World Trade Park, JLN
Marg, Malviya Nagar, Jaipur. The restaurant will meet the great market demand.

Malviya Nagar, JLN Marg is a prosperous business location because this area is the main
entertainment hub of the city in the afterhours. Also it is the Airport connecting road and the
presence of Fortis Hospital, Genpact Call Centre and the Union Bank of India will serve
more potential guests.

The potential customers of the restaurant consist of individual business

travelers, managers from export companies, customers or clients of companies, people who
want to hold business gatherings or parties, white collars, family customers, young
couples & lovers, and individual walk-in guests.

The total budget of this plan is about Rs.70,00,000. And the company needs a loan of
Rs.21,00,000 from the bank to rent the place, purchase new furniture and equipment, and
offer new services. It is a professional restaurant. It will surely satisfy the customer’s needs,
increase the revenue and profit, and improve the financial statements. The restaurant
occupies an area of about 310 square meters, which can serve 120 guests on weekdays
and 180 guests at the weekends or on special occasions. So, the management needs to
hire about 20 employees for such a large place.

It is expected that the restaurant can run successfully because the company has
done much preparatory work on the feasibility and necessity of opening such a
restaurant, including collecting customer profiles, carrying out customer surveys, analyzing
the present market situation, and consulting some experts and consultant groups.

In order to get a clearer idea of the market situation of local Chinese restaurants,
our company arranged some free and open talks with eight focus groups, each representing
a clearly defined group of people. The eight focus groups include 8 managers of the local

4
companies, 10 frequent business travelers, 20 white collars, Women’s and men’s from
different families, 15 pairs of young couples, 20college students , 20 individual walking
guests in the local main street, 10 employees currently working in local Chinese
restaurants. Through the discussion, we found out their main complaints were mostly
about the following aspects: local restaurants are too simple , ambience not good, lack
of choices; no good buffet is offered; no restaurants serves professionally .

The above opinions contribute to our decision on the exact objectives of the business. Our
company believes that all the above can undoubtedly encourage and enable our company
to run the business well.

Mathur’s Co. Ltd plans to open a Chinese restaurant in Jaipur. The whole project needs a
budget of Rs.70,00,000. There are two shareholders. Mathur’s Co. Ltd invests
Rs.21,00,000, occupying 30% of the whole investment. And the other shareholder, Mr.
Malay Mathur, invests Rs.28,00,000, occupying 40% of the whole investment. The
restaurant needs to grant a loan of Rs.21,00,000 from the bank.

And it is estimated that the restaurant will bring great profit: the goal of the first fiscal year is
to make a profit of Rs.40,00,000 (approx.) and get all the investment returned within 2
years from the opening. For approx. one and half year it will cover its fixed cost and after
that it will earn profit.

LOCATION -

The restaurant will be located on the opposite side of World Trade Park, JLN Marg, Malviya
Nagar, Jaipur. It is one of the biggest business hub in Jaipur. It occupies an area of about
310 square meters with a capacity of serving 120 guests on weekdays. It will be one of the
best Chinese restaurants in Jaipur. Its characteristics are as follow:

● The restaurant is large enough to hold a banquet with a capacity up to 180 guests.
● The decoration is of Traditional Chinese art and culture .
● The lighting and ventilation are inimitable and attractive.
● Restaurant’s hygiene is of high standards .

5
New Services

The Chinese restaurant will provide varieties of original Chinese cuisines. Ala Carte
selection is available for lunch, dinner and supper. Coffee & tea are served in afternoons &
evenings. Buffet dinner is available on Saturdays, Sundays and public holidays.
Supplementary service will include outside catering.

● The varieties of Chinese foods provided by the Chinese restaurant are much more
than those of other restaurants.
● The price that the Chinese restaurant is offering is of medium scale.
● The restaurant will provide the existing and potential key guests with membership
cards with a 5% discount.
● Service in English is available for foreign customers.
● Coupons of Rs.249 (valid within one month) will be given upon to every Rs.2499
consumption.(only for starting 2 months)
● Small gifts will be presented to those who hold their birthday parties in our
restaurant.
 Payment modes accepted - Cash , Card , Online portal .

New Facilities

The Chinese restaurant will be equipped with comfortable and fashionable desks, chairs,
sofas, beautiful tableware and new equipment including a full set of latest Chinese kitchen
stoves and various kitchenware, live cookingstation , two large refrigerators, a set of central
air-conditioners and a set of sound system .

6
Analysis of the Business

Current Business Analysis

Mathur’s Co. Ltd. plans to open a medium-sized professional Chinese restaurant in

Malviya Nagar, Jaipur with a capacity of serving 120 guests, providing a traditional
Chinese cuisine including Ala Ca, buffet, beverages, and outside catering etc. The
restaurant will be located on the opposite Side of World Trade Park, JLN Marg, Malviya
Nagar, Jaipur. It is the busiest business location in Malviya Nagar, Jaipur. The restaurant
will meet the great market demand.

Malviya Nagar is a business location in Jaipur. There are more than 100 companies dealing
with export business, and more than 50 factories manufacturing export-oriented products.
There are more than 500 foreign business guests working in Jaipur every day. Lots of
foreigners and export companies’ managers complain about that there are not enough
Chinese restaurants in the city.

Currently there are many (informal) Chinese restaurants in Jaipur, and many
fast-food restaurants (McDonald’s , Dominos , Subway , Burger king , KFC ,etc). Most of
the guests complain about that they couldn’t find many professional& traditional Chinese
restaurant in Jaipur. Restaurant business is growing in Malviya Nagar, Jaipur. So, opening
a professional and traditional Chinese restaurant will meet the great market demand.

It is a profitable project to open a medium-sized professional Chinese restaurant in Jaipur

with a capacity of 120 guests, providing a perfect combination of Chinese and Indian
cuisines. So Ala Carte selection is available for lunch, dinner and supper. Buffet dinner is
also available on Saturdays, Sundays and on public holidays. Coffee & tea and other
beverages are served in afternoons & evenings. Supplementary service should include
outside catering.

7
 Financial Budget

The total investment of the project is Rs.70,00,000, mainly breaking down into the following
four aspects:

● Restaurant decoration & furniture

● Equipment & facilities
● Restaurant Rental
● Current Capital

The Investment will be shared by the following three parties:

● Mathur’s Co. Ltd Rs.21,00,000

● Mr. Malay Mathur Rs.28,00,000
● Loan from the bank Rs.21,00,000

Decoration: The purchase of building material, labor costs & expenses of design would be Rs.12,60,000

1. Design Costs 4,00,000

2. Labor Cost 1,00,000
3. Windows 1,00,000
4. Ceiling 1,00,000
5. Painting 1,00,000
6. Cement & Putty 75,000
7. Lighting 3,00,000
8. Lumber 75,000
9. Glue & Tools 10,000

8
Operating Budget: The annual operating budget would be Rs 27,30,000

1. Wages 20,00,000

2. Utilities 5,00,000

3. Equipment Maintenance 1,00,000

4. Advertisement 30,000

5. Consultancy 20,000

6. Public Relations30,000
7. Staff Training 50,000

Equipment’s:The estimated cost of the equipment’s in the restaurant & kitchen would beRs.10,30,000

1. Kitchen Stoves 75,000

2. Refrigerators 75,000
3. Kitchenware 50,000
4. Restaurant Cutlery, Crockery & Grocery 5,00,000
5. Restaurant Furniture 1,50,000
6. Painting & Curtains 25,000
7. Cash Register, Computer & Printer 15,000
8. Air Conditioners 60,000
9. Office Furniture (Including armchairs) 30,000
10. Photocopier 10,000
11. Office Computer & Printer 35,000
12. Stationery 5,000

9
TOTAL COST OF THE PROJECT

INITIAL COSTDecoration Rs. 12,60,000

Equipment Rs. 10,30,000

RECURRENT COSTRestaurant Rental (12 months)

(Rs. 1,00,000* 12 months) = Rs. 12,00,000

Operating Budget Rs. 27,00 000

Bank Interest (@15%) Rs. 3,15,000

Working Capital Rs. 4,95,000

TOTAL COST – 70,00,000

1
0
Customer Profiles

1. Businessmen
➢ Frequent business travelers
➢ Foreign businessmen who work in Jaipur
➢ Managers, customers and clients of companies
➢ Guests who want to hold business gatherings

2. White collars

3. Foreigners living in Jaipur

4. Family customers

5. Young couples & lovers

6. Other guests
➢ Individual guests who want to hold private gatherings
➢ Individual guests who want to hold birthday parties

Our main customers are the business personnel and foreigners, so we will improve the
Chinese food and Service to meet their need

10
 QUESTIONS
The following questions were designed for the eight focus groups except the current local
Chinese restaurant staff. The discussions with each focus group were allowed to be free,
open and optional.

1. How often do you visit a Chinese restaurant? (Similar answers could be expected in
the following two questions.)
2. How often do you have lunch in a Chinese restaurant?
3. How often do you have dinner in a Chinese restaurant?
4. How many people do you usually have lunch or dinner with in a Chinese restaurant?
5. How do you like the current Chinese restaurants in Jaipur?
6. Which of the following is the most important in Chinese restaurant: food, service,
location, atmosphere, or environment?
7. Do you usually find the food you expect in current Chinese restaurants?
8. Do you prefer to have Ala Carte or buffet in a Chinese restaurant?
9. Do you want the restaurant to provide both Chinese cuisine and Asian cuisines?
10.How do you like Chinese buffet?
11.What kind of food do you expect in a Chinese restaurant?
12.What basic services would you like in a Chinese restaurant?
13.What additional services do you expect in a Chinese restaurant?
14.How much do you usually spend per person in a Chinese restaurant?
15.Do you like to have coffee or tea in a Chinese restaurant?
16.What kind of environment or atmosphere do you expect to see in an ideal Chinese
restaurant?
17.Which local Chinese restaurant do you like most? Why?
18.What do you expect in a totally new Chinese restaurant?
19.Do you like a Chinese restaurant to have service in English?
20.Where do you think to be the ideal location of a new Chinese restaurant?

11
The following questions were specially designed for the current local Chinese restaurant
clerks. The discussion was allowed to be free, open and optional.

1. What is the capacity of your restaurant?

2. What is the reasonable capacity in an ideal local Chinese restaurant?
3. What are the main market segments in your Chinese restaurant?
4. Which group of people are the regular guests in your Chinese restaurant?
5. What is the number of average seats for each table?
6. How much is the average spending on each guest at lunch & dinner?
7. Which of the following is the most important in a Chinese restaurant: foods, service,
atmosphere, or environment?
8. What kind of things do guests complain most frequently?
9. What do your guests expect in an ideal Chinese restaurant?

Complaints

1. No local restaurants provide original Chinese foods.

2. The Ala Cater menu in current local restaurants is too simple and lack of choices.
3. No buffet is offered in the present local Chinese restaurants.
4. The decoration and atmosphere in current local Chinese restaurants are not
satisfying.
5. Few of the current local Chinese restaurants can serve in English.

Suggestions

1. There should be a professional Chinese restaurant in Malviya Nagar, Jaipur.

2. The best location is Malviya Nagar.
3. This new restaurant should provide Ala Carte, original Chinese and Asian cuisines on
weekdays, and buffet could be offered during weekends & holidays.
4. Decoration, furniture, lighting, and ventilation in the new Chinese restaurant should
be of first class.
5. Seasonal cuisines promotion and chef’s recommendation should be offered weekly.
6. Service in English is necessary.

12
SWOT Analysis

Strengths
➢ The restaurant is the newest and most professional Chinese restaurant in Malviya Nagar,
Jaipur.
➢ The Chinese restaurant has a capacity of more than 100 people.
➢ The restaurant provides a perfect combination of Chinese and Asian cuisines.
➢ The restaurant is the only one providing Chinese buffet dinner during weekends and
holidays.
➢ Seasonal cuisines promotion and chef’s recommendation will be served weekly.
➢ The decoration, furniture, lighting, and ventilation are of first class.
➢ Service in English is available in the restaurant.

Weaknesses
➢ It takes time to train new waiters to be capable waiters.
➢ It takes time to find the persons who have professional managing knowledge and
experience.
➢ It takes time for the different level management staff to communicate and coordinate.
➢ It requires time to develop frequent guests.

Opportunities
➢ More than 100 frequent foreign business travelers visit Jaipur every week.
➢ In August, September and October, there are more than 200 foreign guests visiting Jaipur
every day. They are peak seasons for Chinese restaurants.
➢ There are three main export-oriental industries in Jaipur: ceramics, electrics and furniture.
They bring more and more foreign guests to Jaipur. This also contributes to the business of
the Chinese restaurants.
➢ There are more than 100 companies dealing with export business, and more than 50
factories manufacturing export-oriented products. More and more white collars in
these companies prefer Chinese culture and Chinese food.
➢ It is a trend that more and more local companies prefer to have banquet in Chinese
restaurants when celebrating Chinese festivals.
➢ There is no restaurant offering Chinese buffet dinner in Malviya Nagar, Jaipur.
➢ There is no restaurant providing professional Chinese food in Malviya Nagar, Jaipur.
➢ There is no restaurant that is able to communicate to the guests in English.

Threats

➢ Competition from local counterparts is fierce.

➢ Other new Chinese restaurant may be opened and similar services will be offered.
➢ It may require time and money to develop relationship with related governmental
administrations.
➢ Staff in the restaurant may resign halfway.

13
Action Plan

It will take 14 weeks to implement the project

when it is approved. By the end of Week One
● Identify and negotiate the rental of the premises.
● Sign the rental contract.

By the end of Week Two

● Design the restaurant layout.
● Design the kitchen layout.

By the end of Week Three

● Sign the contract with Decoration Company and start to decorate the
new restaurant.
● Hire the restaurant manager.
● Select consultant

By the end of Week Four

● Decorating work continue
● Hire the chief chef.
● Have the first consultant meeting to discuss how to design the
menus, management charts, and restaurant regulations.

By the end of Week Five

● Order new furniture and equipment.
● Start designing menus.
● Start designing management charts.
● Start designing restaurant regulations.

By the end of Week Six

● Order new dishware and other restaurant outfits.
● Start to work out the restaurant regulations

By the end of Week Seven

● Recruit new staff.

By the end of Week Eight

● Check and approve the full set of management charts.
● Approve the restaurant regulations.
● Start training the new staff.
24
By the end of Week Nine
● Check and approve the menus and price.
● Print the full set of management charts.

By the end of Week Ten

● Print the menus.
● Publicize the opening date with a banner outside the building.

By the end of Week Eleven

● Check and accept the decoration project.

By the end of Week Twelve

● Get the new furniture and equipment delivered and installed.
● Get the dishware and restaurant outfits delivered and put them on the right
place.
● Clean the restaurant.
● Get the menus and management charts.

By the end of Week Thirteen

● Check and make sure everything is ready.
● Publicize the opening ceremony on local newspaper.

By the end of Week Fourteen

● Hold the opening ceremony.

25
LAYOUT

20
19
22
21
26
 EXECUTIVE
CHEF

SOUS CHEF

CHEF DE BANQUET
PARTIE CHEF

COMMIS COMMIS

WASHER

27
28
29
30
31
32
33
34
Licenses Required for Opening a Restaurant

✧FOOD SAFETY LICENSE: Obtained by

FSSAI (Food Safety and Standards Authority of
India).

✧HEALTH/ TRADE LICENSE

✧FIRE DEPARTMENT

✧POLLUTION CERTIFICATE

✧PREVENTION OF FOOD & ADULTERAION

(PFA) ACT, 1954: The PFA Act covers food
standards, general procedures for sampling,
analysis of food, powers of authorized
officers, nature of penalties and other
parameters related to food. It protects India
against impure, unsafe, and fraudulently
labeled foods.

✧Shops & Establishment Act

35
 Conclusion

The objective of the project was to create a feasible business

plan for the start-up of a Chinese Cuisine Restaurant. The
business plan suggested that there is a realis-tic opportunity for
a profitable restaurant business.

Mathur’s Co. Ltd. planned to open a medium-sized professional

Chinese restaurant titles as “WOTS IN THE WOK ” in Malviya Nagar
with a capacity of serving 100 guests, providing perfect original
Chinese food including Ala Cart, Buffet, coffee and tea, and outside
catering etc. The restaurant will be located on Opposite side of
World Trade Park, JLN Marg, Malviya Nagar, Jaipur. The restaurant
will meet the great market demand.

This project has been a very good opportunity to reach personal

objectives, like to learn and extend our knowledge about the
process of establishing a business in Jaipur. In the other hand,
the process of writing the business plan gave us the opportunity
to analyze important aspects of the start-up process and to
increase the possibilities of creating a successful business and to
prove the feasibility of the business idea.

36
 References

Wilson, J. 2010. Essentials of business research. A guide to doing your research

project.
SAGE
Publications
.

https://www.zomato.com/jaipur

https://www.scribd.com/doc/47814962/restaurant-project

www.bplans.com/fast_food_restaurant.../company

www.magzter.com › The Indian Express Ltd

37
CHINESE THEME BASED RESTAURANT

MALAY MATHUR

BATCH 2016-19

FOOD PRODUCTION PROJECT

38
39