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BANKING

For updated information, please visit www.ibef.org February 2018


Table of Content

Executive Summary……………….….…….3

Advantage India…………………..….……...4

Market Overview and Trends……….……..6

Porters Five Forces Analysis.….…..……..18

Strategies Adopted……………...…………20

Growth Drivers and Opportunities.............28

Case Studies…….……….......……………32

Key Industry Organizations....…………….37

Useful Information……….......…………….39
EXECUTIVE SUMMARY

Robust asset growth  Value of public sector bank assets increased to US$ 1.52 trillion in FY17 from US$ 1.34 billion in FY16.

 Total lending has increased at a CAGR of 12.38 per cent during FY07-17 and total deposits has increased at
Growing lending and
a CAGR of 10.08 per cent, during FY07-17 and are further poised for growth, backed by demand for housing
deposit and personal finance

 As of December 2017, total number of ATMs in India increased to 207,036 and is further expected to increase
Higher ATM penetration
to 407,000 by 2021.

 As of June 2017, 56 regional rural banks are functioning in the country.

 Under 2nd phase of FIP (2013-16), 452,151 villages, with population less than 2,000 people, were covered as
on June 30, 2016.
Rising rural penetration  RBI has allowed, regional rural banks with net worth of at least US$ 15.28 million to launch internet banking
facilities.

 As of February 2017, Airtel payments bank opens over 1 lac accounts in UP, of which 60 per cent have been
opened in rural areas.

Notes: ATM - Automated Teller Machine, FIP – Financial Inclusion Plan, RBI – Reserve Bank of India
Source: India Banking Association, Reserve Bank of India, Aranca Research

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ADVANTAGE INDIA
ADVANTAGE INDIA

 Increase in working population &  Mobile, Internet banking & extension of


growing disposable incomes will raise facilities at ATM stations to improve
demand for banking & related services operational efficiency

 Housing & personal finance are  Vast un-banked population highlights


expected to remain key demand scope for innovation in delivery
drivers

 Rural banking is expected to witness


growth in the future

ADVANTAGE
INDIA

 Rising fee incomes improving the  Wide policy support in the form of
revenue mix of banks private sector participation & liquidity
infusion
 High net interest margins, along with
low NPA levels, ensure healthy  Healthy regulatory oversight & credible
business fundamentals Monetary Policy by the Reserve Bank
of India (RBI) have lent strength &
stability to the country’s banking sector

Note: NPA – Non Performing Assets, FY171 - Till 29th December 2016
Source: IBA report titled “Being five-star in productivity - Roadmap for excellence in Indian banking”; Aranca Research

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Banking

MARKET OVERVIEW
AND TRENDS
EVOLUTION OF THE INDIAN BANKING SECTOR

 Imperial Bank expanded its  In 2003, Kotak Mahindra Finance Ltd received a
network to 480 branches banking license from RBI and became the first NBFC to
 In order to increase penetration be converted into a bank.
 Closed market in rural areas, Imperial Bank  In 2009, the government removed the Banking Cash
 State-owned Imperial Bank of was converted into State Bank Transaction Tax which had been introduced in 2005.
India was the only bank existing of India

2000 2016
1921 1935 1936-1955 1956-2000
onwards onwards

 RBI was established as the central bank of  Nationalisation of 14 large commercial banks in  NABARD sanctioned US$ 2.84 billion loan
country 1969 & 6 more banks in 1980 to National Water Development Agency for 50
 Quasi central banking role of Imperial  Entry of private players such as ICICI irrigation projects in October 2016.
Bank came to an end intensifying the competition  As per RBI, as of February 2, 2018, India
 Gradual technology upgradation in PSU banks recorded foreign exchange reserves of
approximately US$ 421.915 billion.

Note: RBI - Reserve Bank of India, FDI – Foreign Direct Investment, LIC – Life Insurance Corporation
Source: Indian Bank’s Association, Aranca Research, BMI

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THE STRUCTURE OF INDIAN BANKING SECTOR

Reserve Bank of India

Banks Financial Institutions

Scheduled Commercial Banks


Cooperative credit institutions
(SCBs)

Public sector banks (27) All-India financial institutions

Private sector banks (21) State-level institutions

Foreign banks (45)2 Other institutions

Regional Rural Banks (RRB)


(56)

Urban cooperative banks


(1,589)1

Rural cooperative credit


institutions (93,550)

Note: Data on number of banks belongs to FY15 1 - Indicates data for FY14 2 - Indicates data for FY16
Source: Reserve Bank of India’s ‘Report on Trend and Progress of Banking in India’, Aranca Research

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INDIAN BANKING SECTOR HAS GROWN AT A
HEALTHY PACE…(1/2)

 Credit off-take has been surging ahead over the past decade, aided GrowthVisakhapatnam
in credit off-takeport
overtraffic
past (million
few years
tonnes)
(US$ billion)
by strong economic growth, rising disposable incomes, increasing
consumerism & easier access to credit
1400
CAGR 11.08%
 As of Q2 FY18, total credit extended surged to US$ 1,241.55 billion.

 Credit to non-food industries increased by 6.1 per cent reaching US$ 1200

1242
1224
1,114.80 billion in September 2017 from US$ 1,050.8 billion during
the previous financial year.
1000

1016
 Demand has grown for both corporate & retail loans; particularly the

994
984

983
969
services, real estate, consumer durables & agriculture allied sectors

864
have led the growth in credit. 800

 The digital payments revolution will trigger massive changes in the

684
way credit is disbursed in India.^ 600

602
587
400

428
200

FY18*
FY 07

FY 08

FY 09

FY 10

FY 11

FY 12

FY 13

FY 14

FY 15

FY 16

FY 17
Note: CAGR - Compounded Annual Growth Rate, * - FY18 data upto September 2017, ^ - according to Mr Amitabh Kant, CEO of NITI Aayog
Source: Reserve Bank of India (RBI), Aranca Research;

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INDIAN BANKING SECTOR HAS GROWN AT A
HEALTHY PACE…(2/2)

 During FY06–17, deposits grew at a CAGR of 11.71 per cent and GrowthVisakhapatnam
in deposits over
port
thetraffic
past few
(million
yearstonnes)
(US$ billion)
reached US$ 1.6 trillion by FY17. Deposits at the end of Q2 FY18
stood at US$ 1.695 trillion.
1,800
CAGR 11.71%
 Strong growth in savings amid rising disposable income levels are

1,695
the major factors influencing deposit growth. 1,600

1,603
 Access to banking system has also improved over the years due to

1,476
1,400

1,456
persistent government efforts to promote banking-technology and

1,332
promote expansion in unbanked and non-metropolitan regions.

1,317

1,298
1,200
 At the same time India’s banking sector has remained stable despite

1,190
global upheavals, thereby retaining public confidence over the years. 1,000

970
 Deposits under Pradhan Mantri Jan Dhan Yojana (PMJDY), have
800

853
also increased. Rs 74,534.79 crore (US$ 11.51 billion) were

802
deposited and 310.7 million accounts were opened in India.^
600

576
400

200

FY18*
FY 07

FY 08

FY 09

FY 10

FY 11

FY 12

FY 13

FY 14

FY 15

FY 16

FY 17
Note: CAGR - Compounded Annual Growth Rate, * - FY18 data upto September 2017, ^ - as of February 7, 2018
Source: Reserve Bank of India (RBI), Aranca Research;

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ASSETS BASE CONTINUES TO EXPAND

 Total banking sector assets have increased at a CAGR of 8.83 per Visakhapatnam
Total Banking sector
port traffic
assets(million
(US$ billion)
tonnes)
cent to US$ 2.202 trillion during FY13–17

 FY13-17 saw growth in assets of banks across sectors 1600 2500.0


 Assets of public sector banks, which account for more than 70 per

1518.46
cent of the total banking assets, grew at a CAGR of 7.43 per cent 1400

1421.4
2000.0

1347.9
 Private sector expanded at an CAGR of 14.44 per cent, while foreign

1305
1200
banks posted a growth of 4.69 per cent

1140.2
 Corporate demand for bank loans have grown due to continued 1000
1500.0
infrastructure investments and due to other policy decisions such as
reducing oil subsidies, issuing of telecom spectrum licenses & the 800
proposed abolition of penalty on loan prepayment 1000.0
600

558.92
488.1
400

415.1
500.0

369.9

123.5

121.1
122.6
104.5
325.9

125.52
200

0 0.0
FY13 FY14 FY15 FY16 FY17

Public Sector Private Sector


Foreign Banks Total Asset-RHS

Notes: CAGR - Compounded Annual Growth Rate, FDI – Foreign Direct Investments
Source: Reserve Bank of India (RBI), Aranca Research, Indian Banks Association;

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INTEREST INCOME HAS SEEN ROBUST GROWTH

 Public sector banks account for over 67.31 per cent of interest Interest income
Visakhapatnam
growth inport
Indian
traffic
banking
(million
sector
tonnes)
(US$ billion)
income in the sector in FY17

 They lead the pack in interest income growth with a CAGR of 7.86 120
per cent over FY09-17

110.74
 Overall, the interest income for the sector has grown at 8.46 per cent

105.55
100

103.4

102.88

102.66
102.17
CAGR during FY9-17

 Interest income of Public Banks was witnessed to be US$ 105.55


billion in FY17 80

76.4
67.1
60

57.6
40

43.3
36.84
34.12
31.38
30.65
28.7
20

20.2
18.2
17.9

7.97
7.68

7.78

7.77
8.26
5.8

5.9
6.4

7.6
0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17

Private Sector Public Sector Foreign Banks

Note: CAGR - Compound Annual Growth Rate


Source: Reserve Bank of India, IBA (Indian Banks Association), Aranca Research

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GROWTH IN ‘OTHER INCOME’ ALSO ON A POSITIVE
TREND

 Public sector banks account for about 58.93 per cent of income other ‘Other income’ growth inport
Visakhapatnam Indian banking
traffic sector
(million tonnes)
(US$ billion)
than from interest (‘other income’)

 ‘Other income’ for public sector banks has risen at a CAGR of 8.94 20
per cent during FY09-17
18
 ‘Other income’ for public sector banks stood at US$ 17.66 billion in

17.66
FY17. 16

 Overall, ‘other income’ for the sector has risen at 8.42 per cent 14
CAGR during FY09-17.
12

12.39

12.35
10

10.8
10.7

10.5
10.2

10

9.85
8.9
8

7.4
6

6.7
5.9
5.5
5.3
4

4.3

4.3
3.7
3.1
2

1.86

2.46
2.4
2.3

2.3

2.2
2.1

2.1
0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17

Public Sector Private Sector Foreign Banks

Notes: CAGR - Compound Annual Growth Rate,


Source: Indian Bank’s Association, Aranca Research, BMI

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RETURN ON ASSETS AND LOAN-TO-DEPOSIT RATIO
SHOWING AN UPTREND

Return on assets Loan-to-deposit ratio

2.5 100
2.0

91.51

90.3
1.98

86.54
86.36
80

1.84

85.57
1.82

85.22
1.5

84.37
82.99
1.7

82.6
82.28

82.21
82.07
81.99

81.9

80.8

79.25
1.5

77.85

77.42

76.12
1.37

1.35

75.14
75.14

74.63
74.29
1.29

1.0

73.79

73.43

72.29
70.85
1.11

68.78
1.03

1.02

66.93
60
0.88
0.85
0.86

0.86
0.68
0.73

0.59

0.63

63.55
0.5

0.6
0.47
0.42

0.42
0.36
0.44
0.0

-0.49
40

-0.13
-0.47
-0.2
-0.5

-1.53
-1.0
20
-1.5
-2.0 0
FY12 FY13 FY14 FY15 FY16 FY17 FY12 FY13 FY14 FY15 FY16 FY17

SBI & its associates Nationalised Bank Public Sector


SBI & its associates Nationalised Bank Public Sector
Private Sector Foreign Sector Private Sector Foreign Sector

 Loan-to-Deposit ratio for banks across sectors has increased over the years
 Private and foreign banks have posted high return on assets than nationalised & public banks
 This has prompted most of the foreign banks to start their operations in India

Note: Data for Return on Assets and Loan to Deposit Ratio is in percentage
Source: Reserve Bank of India (RBI), Aranca Research

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NOTABLE TRENDS IN THE BANKING INDUSTRY
SECTOR … (1/3)

Improved risk management practices Diversification of revenue stream Technological innovations

 Indian banks are increasingly focusing on  Total lending has increased at a CAGR of  As of December 2017, total number of
adopting integrated approach to risk 12.38 per cent during FY07-17 and total ATMs in India increased to 207,036 and is
management deposits has increased at a CAGR of 10.08 further expected to increase to 407,000
per cent, during FY07-17 & are further ATMs in 2021 .
 Banks have already embraced the
international banking supervision accord of poised for growth, backed by demand for  The digital payments system in India has
Basel II.; interestingly, according to RBI, housing and personal finance evolved the most among 25 countries,
majority of the banks already meet capital including UK, China and Japan, with the
requirements of Basel III, which has a IMPS being the only system at level 5 in
deadline of 31 March 2019 the Faster Payments Innovation Index
(FPII). ^
 Most of the banks have put in place the
framework for asset-liability match, credit &
derivatives risk management

Note: ^ - according to a report by FIS


Source: Indian Bank's Association, Indian Banking Sector 2020, Aranca Research

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NOTABLE TRENDS IN THE BANKING INDUSTRY
SECTOR … (2/3)

Derivatives and risk


Focus on financial inclusion Consolidation Demonetisation
management products

 RBI has emphasised the need  The increasingly dynamic  With entry of foreign banks,  The effects of demonetisation
to focus on spreading the business scenario & financial competition in the Indian are also visible in the fact that
reach of banking services to sophistication has increased banking sector has intensified bank credit plunged by 0.8 per
the un-banked population of the need for customised exotic cent from November 8 to
 Banks are increasingly looking
India financial products November 25, as US$ 9.85
at consolidation to derive
billion were paid by defaulters.
 Indian banks are expanding  Banks are developing greater benefits such as
As per RBI, a total of US$
their branch network in the innovative financial products & enhanced synergy, cost take-
237.17 billion was deposited in
rural areas to capture the new advanced risk management outs from economies of scale,
banks till August 30, 2017.
business opportunity. methods to capture the market organisational efficiency &
According to RBI, Under 2nd share diversification of risks  Debit cards have radically
phase of Financial Inclusion replaced credit cards as the
 Bank of Maharashtra tied up
Plan (2013-16), 452,151 preferred payment mode in
with Cigna TTK, to market their
villages, with population less India, after demonetisation. As
insurance products across
than 2,000 people, were of December 2017, debit cards
India.
covered as on June 30, 2016 garnered a share of 87.81 per
cent of the total card spending.

Source: Indian Bank's Association, Indian Banking Sector 2020, Aranca Research

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NOTABLE TRENDS IN THE BANKING INDUSTRY
SECTOR … (3/3)

Focus towards Jan Dhan Yojana Wide usability of RTGS and NEFT Know Your Client

 Key objective of Pradhan Mantri Jan Dhan  Real Time Gross Settlement (RTGS) and  RBI mandated the Know Your Customer
Yojana (PMJDY) is to increase the National Electronic Funds Transfer (NEFT) (KYC) Standards, wherein all banks are
accessibility of financial services such as are being implemented by Indian banks for required to put in place a comprehensive
bank accounts, insurance, pension, credit fund transaction policy framework in order to avoid money
facilities, etc. mostly to the low income laundering activities
 Securities Exchange Board of India (SEBI)
groups.
has included NEFT & RTGS payment  The KYC policy is now mandatory for
 Under the Jan Dhan Yojana, Rs 74,534.79 system to the existing list of methods that a opening an account or making any
crore (US$ 11.51 billion) were deposited company can use for payment of dividend investment such as mutual funds
and 310.7 million accounts were opened in or other cash benefits to their shareholders
India.^ & investors

 234.4 million ‘Rupay’ debit cards were


issued to users.^

Note: ^ - as of February 7, 2018


Source: Indian Bank's Association, Indian Banking Sector 2020, Pradhanmantri Jan Dhan Yojna, Business India, Aranca Research

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PORTERS FIVE
FORCES ANALYSIS
Porter’s Five Forces Framework Analysis

Threat of Substitutes

 For deposit substitutes include


investment in gold, real estate,
equity etc.
 For advances substitutes include,
bonds, IPO/FPO1, etc.

Bargaining Power of Suppliers Competitive Rivalry Bargaining Power of Buyers

 Largely, customers prefer banks for  At present public sector banks, led by  Nascent debt market & volatile stock
its reliability SBI & associates, control 77.3 per market, are less opted
 Gradually, customers have hedged cent of the banking sector  Banks are an indispensible source of
inflation by investing in other  Rivalry is much aggressive in fund in India
riskier avenues metropolitan areas
 Issuing of new licenses will increase
competitive rivalry in rural areas over
medium to long term

Threat of New Entrants

 High entry barriers, as RBI & Central


Bank control the issuance of licenses
Positive Impact  New licenses may reduce market-
Neutral Impact share of public banks

Negative Impact

Source: Aranca Research

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STRATEGIES
ADOPTED
STRATEGIES ADOPTED

 In March 2016, ICICI Bank launched Host Card Emulation (HCE) for its debit & credit card holders, to make
contactless payments at stores by waving their phones across NFC enabled machines.

 Similarly State Bank of India unveiled ‘SBI Mingle’, as social media banking platform for Twitter &
Facebook users.
Increased use of
 Banks protect margins by promoting usage of efficient technologies like mobile & internet banking
technology
 State Bank of India has created SBI Digi Bank, which has a financial superstore, an online market place
and a digital bank for end to end digitisation for all products and services.

 As of July 2017, Microsoft Corp. launched Skype with Aadhaar authentication to allow access to bank
accounts using webcams.

 Major banks tend to increase income by cross-selling products to their existing customers
Cross-selling
 Foreign banks have been able to grow business, despite a much lower customer coverage

 Expansion in unbanked rural regions helps banks to garner deposits


Capture latent demand
 Increasing tele-density and support of regulators have aided rural expansion

 As of November 2017, State Bank of India (SBI) is planning to set up more branches in Nepal and re-enter
Vietnam under its three-year aim of growing its international operations to 15 per cent of its total
business.
Overseas expansion
 Although at a nascent stage, private & public banks are gradually expanding operations overseas

 Internationally, banks target India-based customers & investors, settled abroad

Source: Indian Bank's Association, Indian Banking Sector 2020, Aranca Research

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Banking

GROWTH DRIVERS
AND OPPORTUNITIES
RISING RURAL INCOME PUSHING UP DEMAND FOR
BANKING

GDP of agriculture, forestry and fishing sector, at current


Real Disposable household income in rural India (US$)
prices (US$ billion)
400 CAGR 12.71 % 3500 CAGR 3.6%

350

369.25
3000 3229

300
2500 2667
250

259.46
2000

245.04
2167
200
1875
1500
150
160.8
157.35
141.77

140.71
139.39

132.71

100 1000

50 500

0 0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 2010 2015 2020 2025

 The real annual disposable household income in rural India is forecasted to grow at a CAGR of 3.6 per cent over the next 15 years
 The Indian agriculture, forestry & fishing sector has grown at a fast pace, clocking a CAGR of 12.71 per cent over FY09-FY17
 Rising incomes are expected to enhance the need for banking services in rural areas & therefore drive growth of the sector. Programmes like
MNREGA have helped in increasing rural income, which was further aided by the recent Jan Dhan Yojana.

Note: CAGR – Compounded Annual Growth Rate, FY161 – Provisional Estimates; MNREGA: Mahatma Gandhi National Rural Employment Guarantee Act
Source: McKinsey estimates, Ministry of Agriculture, Aranca Research

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MOBILE BANKING TO PROVIDE A COST EFFECTIVE
SOLUTION … (1/2)

Soaring rural tele-density opens avenue of mobile banking


Banking penetration in rural India picking pace
(Million Units)

 Of the 600000 village habitations in India only 5 per cent have 60


a commercial bank branch 56.35
50
 Only 40 per cent of the adult population has bank accounts 50.3
48.3
40 46.1
 Debit card holders constitute only 13 per cent of the 42.7
population & only 2 per cent have a credit card 39.9
30 37.5
 51.4 per cent of nearly 89.3 million farm households do not
have access to any credit either from institutional or non- 20 24.3
institutional sources
10 15.2
 Only 13 per cent of farm households are availing loans from 9.2
the banks in the income bracket of < US$ 1000 0.4
0

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017
 Agriculture requires timely credit to enable smooth
functioning. However, only one-eighth of farm households
avail bank credit
 Local money-lending practices involve interest rates well  Tele-density in rural India soared at a CAGR of nearly 64 per cent
above 30 per cent therefore making bank credit a compelling during 2007 to 2017.
alternative  Banks, telecom providers & RBI are making efforts to make
inroads into the un-banked rural India through mobile banking
solutions

Source: TRAI, Aranca Research

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MOBILE BANKING TO PROVIDE A COST EFFECTIVE
SOLUTION … (2/2)

Robust asset growth

 Mobile banking allows customers to avail banking services on the


move through their mobile phones. The growth of mobile banking Mobile
could impact the banking sector significantly remittances Mobile
 Mobile banking across the world is still at a primitive stage with commerce
countries like China, India & UAE taking the lead

 Mobile banking is especially critical for countries like India, as it


promises to provide an opportunity to provide banking facilities to a
previously under-banked market

 RBI has taken several steps to enable mobile payments, which


forms an important part of mobile banking; the central bank has Mobile
recently removed the transaction limit of INR50,000 & allowed recharge
Payment of
banks to set their own limits bills
 In adoption of mobile banking, India holds 4th rank across the
globe.

 The number of mobile wallet transactions in India stood at 187


Mobile banking (fund
million with a value of Rs 9,388 crore (US$ 1.45 billion) in transfers, etc.)
November 2017.

Source: PWC, ‘Searching for new frontiers of growth’, Aranca Research

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GROWTH DRIVERS OF INDIAN BANKING SECTOR

Economic and demographic


Policy support Infrastructure financing Government initiatives
drivers

 Favourable demographics  The government passed the  India currently spends 6 per  A new portal named
and rising income levels Banking Regulation cent of GDP on 'Udyami Mitra' has been
(Amendment) Bill 2017, infrastructure; NITI Aayog launched by the Small
 Strong GDP growth (CAGR
which will empower RBI to expects this fraction to grow Industries Development
of 7 per cent expected over
deal with NPAs in the going ahead Bank of India (SIDBI) with
2012–17) to facilitate
banking sector. the aim of improving credit
banking sector expansion  As per the Union Budget
availability to Micro, Small
 The Insolvency and 2018-19, the Indian
 The sector will benefit from and Medium Enterprises'
Bankruptcy Code infrastructure sector
structural economic stability (MSMEs).*
(Amendment) Ordinance, requires an investment of
and continued credibility of
2017 Bill has been passed Rs 50 lakh crore (US$  As on January 4, 2018, the
Monetary Policy
by Rajya Sabha and is 772.32 billion) . Lok Sabha has approved
expected to strengthen the recapitalisation bonds worth
banking sector.^ Rs 80,000 crore (US$ 12.62
billion) for public sector
 Under the Union Budget
banks, which will be
2018-19, the government
accompanied by a series of
has allocated Rs 3 trillion
reforms.
(US$ 46.34 billion) towards
the Mudra Scheme and Rs  Simplification of KYC
3,794 crore (US$ 586.04 norms, introduction of no-
million) towards credit frills accounts & Kisan
support, capital and interest Credit Cards to increase
subsidy to MSMEs. rural banking penetration

Notes: GDP - Gross Domestic Product, KYC - Know Your Customer, RBI - Reserve Bank of India, ATM - Automated Teller Machine Bps: Basis Points, NPA – non-performing assets, ^ - as
of January 3, 2018, * - as on December 27, 2017, MSMEs – micro, small and medium enterprises.

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SCHEMES BY GOVERNMENT

Pradhan Mantri Suraksha Pradhan Mantri Jeevan Jyoti Pradhan Mantri Jan Dhan
Atal Pension Yojana
Bima Yojana Bima Yojana Yojana

 This scheme is mainly for  This scheme aims to  Under the scheme,  310.7 million accounts were
accidental death insurance provide life insurance cover. subscribers would receive opened.*
cover for up to Rs. 2 lakh. the fixed pension of Rs
 Premium: Rs. 330 per  Under the scheme, each &
1,000, 2,000, 3,000, 4,000
 Premium: Rs. 12 per annum. It will be auto- every citizen will be enrolled
or 5,000 at the age of 60
annum. debited in one instalment. in a bank for opening a Zero
years (depending on their
balance account.
 Risk Coverage: For  Risk Coverage: Rs. 2 lakh contributions).
accidental death and full in case of death for any  Each person getting into this
 The Central Government
disability - Rs. 2 lakh and for reason. scheme will get an Rs.
will also co-contribute 50
partial disability – Rs. 1 30000 life cover with
 Gross enrolment under the per cent of the subscriber's
lakh. opening of the account
scheme reached 52.719 contribution or Rs 1,000 per
 Gross enrolment under the million.^ annum, whichever is lower,  Overdraft limit under such
scheme reached 133.34 to each eligible subscriber accounts is Rs.5000
million.^ account, for a period of 5
years.

 8.6 million enrolments#


have been made under this
scheme since its launch and
the PFRDA is targeting 10
million accounts by March
2018.

Note: PFRDA – Pension Fund Regulatory and Development Authority of India, ^ - as of February 5, 2018, * - as of February 12, 2018, # - as of February 2018.
Source: News Articles, Pradhanmantri Jan Dhan Yojna, PMO, Aranca Research

27 Banking For updated information, please visit www.ibef.org


HOUSING AND PERSONAL FINANCE HAVE BEEN KEY
DRIVERS … (1/2)

 Rapid urbanisation, decreasing household size & easier availability Growth


Visakhapatnam
in credit to housing
port traffic
finances
(million(US$
tonnes)
billion)
of home loans has been driving demand for housing

 Personal finance, including housing finance provide an essential 140


cushion against volatility in corporate loans

133.1
 The recent improvement in property value have reduced the ratio of
120
loan to collateral value

114.1
 Credit to housing sector increased at a CAGR of 11.96 per cent
100

102.9
during FY09–FY17, wherein, value of credit to housing sector
increased from to US$ 114.1 billion in FY16 to US$ 133.1 billion in

89.7
FY17. 80

84.1
 Demand in the low & mid-income segments exceeds supply

76.4

74.8
3 to 4 fold

66.9
60
 This has propelled demand for housing loan in the last few years

53.9
40

20

0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17

Notes: CAGR - Compound Annual Growth Rate, FY13: Data as on 22 March 2013, FY14: Data as on 21 March 2014, FY15: Data as on 20 March 2015, FY16: Data as on 18 March 2016,
Source: Reserve Bank of India (RBI), Aranca Research

28 Banking For updated information, please visit www.ibef.org


HOUSING AND PERSONAL FINANCE HAVE BEEN KEY
DRIVERS … (2/2)

 Growth in disposable income has been encouraging households to Growth


Visakhapatnam
in personalport
finance
traffic
(excluding
(million tonnes)
housing)
raise their standard of living & boost demand for personal credit

 Credit under the personal finance segment (excluding housing) rose 120
at a CAGR of 6.87 per cent during FY09–FY17, and stood at US$
111.61 billion in FY17

111.61
 Unlike some other emerging markets, credit-induced consumption is 100

98.6
still less in India

88.1
80

82.3
81.2
74.9

73.3
60

63.3
54.7
40

20

0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17

Note: CAGR - Compound Annual Growth Rate FY13: Data as on 22 March 2013, FY14: Data as on 21 March 2014, FY15: Data as on 20 March 2015, FY16: Data as on 18 March 2016,
Source: Reserve Bank of India (RBI), Aranca Research

29 Banking For updated information, please visit www.ibef.org


STRONG ECONOMIC GROWTH TO PROPEL BANKING
SECTOR EXPANSION … (1/2)

 Rising per capita income will lead to increase in the fraction of the India’s working age population (in million) and GDP per capita
Visakhapatnam port traffic (million tonnes)
Indian population that uses banking services (US$ )

 Population in 15-64 age group is expected to grow strongly going 2500


ahead, giving further push to the number of customers in banking
sector
2302.5
2000

1702.1
1500
1552.5

1000

825 839
780
500

0
2011 2015 2019

Population GDP-RHS

Note: E - Expected, F - Forecasted, GDP - Gross Domestic Product


Source: World Bank, IMF, Aranca Research

30 Banking For updated information, please visit www.ibef.org


STRONG ECONOMIC GROWTH TO PROPEL BANKING
SECTOR EXPANSION … (2/2)

 Strong GDP growth will facilitate banking sector expansion Visakhapatnam


Total bank
port
loans
traffic
(US$(million
billion)tonnes)
 Total banking sector credit increased at a CAGR of 3.86 per cent
during FY11 to FY17 to US$ 1,124.8 billion in FY17 1,200.0
 The sector will also benefit from economic stability & credibility of the

1,124.8
monetary policy
1,000.0

1,025.9

1,015.9
999.4
991.0
916.0
896.0
800.0

600.0

400.0

200.0

-
FY11 FY12 FY13 FY14 FY15 FY16 FY17

Note: CAGR - Compound Annual Growth Rate


Source: Reserve Bank of India, Business Monitor International Ltd (BMI), Aranca Research

31 Banking For updated information, please visit www.ibef.org


Banking

CASE STUDIES
SUCCESS STORIES IN THE INDIAN BANKING
SECTOR: HDFC BANK … (1/2)

 HDFC Bank Visakhapatnam


Net profit
portUS$
traffic
(millions)
(million tonnes)
• Established in 1994, HDFC Bank is the 2nd largest private sector
bank in India. HDFC was amongst the 1st to receive an 'in 2500.00
CAGR 21.13%
principle' approval from the RBI to set up a bank in the private
sector

2255.25
• Divisions – Retail banking, Wholesale banking and Treasury 2000.00
operations

1878.40
• Size – Number of branches & extensions (FY17): 4,715

1775.10
• Number of ATMs: (FY17) 12,260 1500.00

1406.50
• Number of Employees (FY17): 84,325

1238.50
• Total Assets (FY17): US$ 133.89. billion

1102.20
1000.00
 Recognition:

860.70
• In 2017, HDFC Bank was awarded ‘Best Bank of the Year’ by

621.80
Business India 19th Best Bank survey 500.00

486.60
• In 2017, HDFC Bank was awarded ‘Best Private Sector Bank’ by
Dun & Bradstreet Banking Awards 2017.
0.00
• In 2017, HDFC Bank was a part of Forbes' List of 5 Companies

FY 09

FY 10

FY 11

FY 12

FY 13

FY 14

FY 15

FY 16

FY 17
that have shaped Asia, And the World

33 Banking For updated information, please visit www.ibef.org


SUCCESS STORIES IN THE INDIAN BANKING
SECTOR: HDFC BANK … (2/2)

Income break-up (FY17) Advances and deposits (US$ billion)

120

100

99.76
86
85.95
80

79
75
27% Net Interest Income
60

61
61
55
Other Income

53

50
46
40

44
42
73%

35
35
31
27
20

21
0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17

Advances Deposits

Source: Company Annual Reports, Aranca Research

34 Banking For updated information, please visit www.ibef.org


SUCCESS STORIES IN THE INDIAN BANKING
SECTOR: STATE BANK OF INDIA … (1/2)
 State Bank of India

• Established in 1955, State Bank of India is the largest public Visakhapatnam


Net Profit
port( US$
traffic
Billions)
(million tonnes)
sector bank in India. The Net Interest Income of State Bank of
India in FY16, was US$ 9.5 billion. 3.0
• Divisions – Treasury, retail banking, corporate/wholesale banking
& other banking businesses
2.5 2.6
• Size – Number of branches & extensions (FY17): 24,017 2.5

• Number of ATMs( FY17): Over 59,263 2.2


2.0
• Number of Employees (FY17): 209,572 2.0
1.9
• Total Assets (FY17): US$ 365.43 billion 1.8 1.8
1.5 1.6
• SBI is planning Initial Public Offers (IPOs) of two regional rural 1.5
banks (RRBs), namely Andhra Pradesh Grameena Vikas Bank
and Saurashtra Gramin Bank by 2018, in order to create value 1.0
and to increase efficiency.

• In January 2018, SBI has launched credit cards for farmers, via
its subsidiary SBI Cards & Payments Services Pvt Ltd, in the 0.5

states of Gujarat, Rajasthan and Madhya Pradesh on a pilot


basis, and based on the success in these states, it will launch the
0.0
same across India. FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
 Recognition

• In FY17, SBI was selected as “India’s Best Bank” by Financial


Express.

• During the same year, SBI was also awarded “Helen Keller
Award 2016 award for commitment towards promoting equal
employment opportunities.
35 Banking For updated information, please visit www.ibef.org
SUCCESS STORIES IN THE INDIAN BANKING
SECTOR: STATE BANK OF INDIA … (2/2)

Income break-up (FY17) Advances and deposits (US$ billion)

350

316.9
300

264.4
250

261.6

243.5
231.3

223.6
222.6

221.5
36%

215.7
Net Interest Income 200

204.7

200.7
192.5
185.1
169.6
165.9
150

160.8
Other Income
64%

133.3
117.6
100

50

0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17

Advances Deposits

36 Banking For updated information, please visit www.ibef.org


Banking

KEY INDUSTRY
ORGANISATIONS
INDUSTRY ORGANISATIONS

Indian Banks' Association

World Trade Centre, 6th Floor


Centre 1 Building,
World Trade Centre Complex,
Cuff Parade, Mumbai - 400 005, India
E-mail: webmaster@iba.org.in

38 Banking For updated information, please visit www.ibef.org


Banking

USEFUL
INFORMATION
GLOSSARY

 ATM: Automated Teller Machines

 CAGR: Compound Annual Growth Rate

 FY: Indian Financial Year (April to March)

 GDP: Gross Domestic Product

 INR: Indian Rupee

 KYC: Know Your Customer

 NIM: Net Interest Margin

 NPA: Non-Performing Assets

 RBI: Reserve Bank of India

 US$ : US Dollar

 Wherever applicable, numbers have been rounded off to the nearest whole number

40 Banking For updated information, please visit www.ibef.org


EXCHANGE RATES

Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)

Year INR INR Equivalent of one US$ Year INR Equivalent of one US$
2004–05 44.81 2005 43.98
2005–06 44.14
2006 45.18
2006–07 45.14
2007 41.34
2007–08 40.27
2008–09 46.14 2008 43.62

2009–10 47.42 2009 48.42


2010–11 45.62
2010 45.72
2011–12 46.88
2011 46.85
2012–13 54.31
2013–14 60.28 2012 53.46

2014-15 61.06 2013 58.44


2015-16 65.46 2014 61.03
2016-17 67.09
2015 64.15
Q1 2017-18 64.46
2016 67.21
Q2 2017-18 64.29
Q3 2017-18 64.74 2017 65.12

Source: Reserve bank of India, Average for the year

41 Banking For updated information, please visit www.ibef.org


DISCLAIMER

India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation
with IBEF.

All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced,
wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or
incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval
of IBEF.

This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the
information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a
substitute for professional advice.

Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do
they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation.

Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any
reliance placed or guidance taken from any portion of this presentation.

42 Banking For updated information, please visit www.ibef.org

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