Professional Documents
Culture Documents
Executive Summary……………….….…….3
Advantage India…………………..….……...4
Strategies Adopted……………...…………20
Case Studies…….……….......……………32
Useful Information……….......…………….39
EXECUTIVE SUMMARY
Robust asset growth Value of public sector bank assets increased to US$ 1.52 trillion in FY17 from US$ 1.34 billion in FY16.
Total lending has increased at a CAGR of 12.38 per cent during FY07-17 and total deposits has increased at
Growing lending and
a CAGR of 10.08 per cent, during FY07-17 and are further poised for growth, backed by demand for housing
deposit and personal finance
As of December 2017, total number of ATMs in India increased to 207,036 and is further expected to increase
Higher ATM penetration
to 407,000 by 2021.
Under 2nd phase of FIP (2013-16), 452,151 villages, with population less than 2,000 people, were covered as
on June 30, 2016.
Rising rural penetration RBI has allowed, regional rural banks with net worth of at least US$ 15.28 million to launch internet banking
facilities.
As of February 2017, Airtel payments bank opens over 1 lac accounts in UP, of which 60 per cent have been
opened in rural areas.
Notes: ATM - Automated Teller Machine, FIP – Financial Inclusion Plan, RBI – Reserve Bank of India
Source: India Banking Association, Reserve Bank of India, Aranca Research
ADVANTAGE INDIA
ADVANTAGE INDIA
ADVANTAGE
INDIA
Rising fee incomes improving the Wide policy support in the form of
revenue mix of banks private sector participation & liquidity
infusion
High net interest margins, along with
low NPA levels, ensure healthy Healthy regulatory oversight & credible
business fundamentals Monetary Policy by the Reserve Bank
of India (RBI) have lent strength &
stability to the country’s banking sector
Note: NPA – Non Performing Assets, FY171 - Till 29th December 2016
Source: IBA report titled “Being five-star in productivity - Roadmap for excellence in Indian banking”; Aranca Research
MARKET OVERVIEW
AND TRENDS
EVOLUTION OF THE INDIAN BANKING SECTOR
Imperial Bank expanded its In 2003, Kotak Mahindra Finance Ltd received a
network to 480 branches banking license from RBI and became the first NBFC to
In order to increase penetration be converted into a bank.
Closed market in rural areas, Imperial Bank In 2009, the government removed the Banking Cash
State-owned Imperial Bank of was converted into State Bank Transaction Tax which had been introduced in 2005.
India was the only bank existing of India
2000 2016
1921 1935 1936-1955 1956-2000
onwards onwards
RBI was established as the central bank of Nationalisation of 14 large commercial banks in NABARD sanctioned US$ 2.84 billion loan
country 1969 & 6 more banks in 1980 to National Water Development Agency for 50
Quasi central banking role of Imperial Entry of private players such as ICICI irrigation projects in October 2016.
Bank came to an end intensifying the competition As per RBI, as of February 2, 2018, India
Gradual technology upgradation in PSU banks recorded foreign exchange reserves of
approximately US$ 421.915 billion.
Note: RBI - Reserve Bank of India, FDI – Foreign Direct Investment, LIC – Life Insurance Corporation
Source: Indian Bank’s Association, Aranca Research, BMI
Note: Data on number of banks belongs to FY15 1 - Indicates data for FY14 2 - Indicates data for FY16
Source: Reserve Bank of India’s ‘Report on Trend and Progress of Banking in India’, Aranca Research
Credit off-take has been surging ahead over the past decade, aided GrowthVisakhapatnam
in credit off-takeport
overtraffic
past (million
few years
tonnes)
(US$ billion)
by strong economic growth, rising disposable incomes, increasing
consumerism & easier access to credit
1400
CAGR 11.08%
As of Q2 FY18, total credit extended surged to US$ 1,241.55 billion.
Credit to non-food industries increased by 6.1 per cent reaching US$ 1200
1242
1224
1,114.80 billion in September 2017 from US$ 1,050.8 billion during
the previous financial year.
1000
1016
Demand has grown for both corporate & retail loans; particularly the
994
984
983
969
services, real estate, consumer durables & agriculture allied sectors
864
have led the growth in credit. 800
684
way credit is disbursed in India.^ 600
602
587
400
428
200
FY18*
FY 07
FY 08
FY 09
FY 10
FY 11
FY 12
FY 13
FY 14
FY 15
FY 16
FY 17
Note: CAGR - Compounded Annual Growth Rate, * - FY18 data upto September 2017, ^ - according to Mr Amitabh Kant, CEO of NITI Aayog
Source: Reserve Bank of India (RBI), Aranca Research;
During FY06–17, deposits grew at a CAGR of 11.71 per cent and GrowthVisakhapatnam
in deposits over
port
thetraffic
past few
(million
yearstonnes)
(US$ billion)
reached US$ 1.6 trillion by FY17. Deposits at the end of Q2 FY18
stood at US$ 1.695 trillion.
1,800
CAGR 11.71%
Strong growth in savings amid rising disposable income levels are
1,695
the major factors influencing deposit growth. 1,600
1,603
Access to banking system has also improved over the years due to
1,476
1,400
1,456
persistent government efforts to promote banking-technology and
1,332
promote expansion in unbanked and non-metropolitan regions.
1,317
1,298
1,200
At the same time India’s banking sector has remained stable despite
1,190
global upheavals, thereby retaining public confidence over the years. 1,000
970
Deposits under Pradhan Mantri Jan Dhan Yojana (PMJDY), have
800
853
also increased. Rs 74,534.79 crore (US$ 11.51 billion) were
802
deposited and 310.7 million accounts were opened in India.^
600
576
400
200
FY18*
FY 07
FY 08
FY 09
FY 10
FY 11
FY 12
FY 13
FY 14
FY 15
FY 16
FY 17
Note: CAGR - Compounded Annual Growth Rate, * - FY18 data upto September 2017, ^ - as of February 7, 2018
Source: Reserve Bank of India (RBI), Aranca Research;
Total banking sector assets have increased at a CAGR of 8.83 per Visakhapatnam
Total Banking sector
port traffic
assets(million
(US$ billion)
tonnes)
cent to US$ 2.202 trillion during FY13–17
1518.46
cent of the total banking assets, grew at a CAGR of 7.43 per cent 1400
1421.4
2000.0
1347.9
Private sector expanded at an CAGR of 14.44 per cent, while foreign
1305
1200
banks posted a growth of 4.69 per cent
1140.2
Corporate demand for bank loans have grown due to continued 1000
1500.0
infrastructure investments and due to other policy decisions such as
reducing oil subsidies, issuing of telecom spectrum licenses & the 800
proposed abolition of penalty on loan prepayment 1000.0
600
558.92
488.1
400
415.1
500.0
369.9
123.5
121.1
122.6
104.5
325.9
125.52
200
0 0.0
FY13 FY14 FY15 FY16 FY17
Notes: CAGR - Compounded Annual Growth Rate, FDI – Foreign Direct Investments
Source: Reserve Bank of India (RBI), Aranca Research, Indian Banks Association;
Public sector banks account for over 67.31 per cent of interest Interest income
Visakhapatnam
growth inport
Indian
traffic
banking
(million
sector
tonnes)
(US$ billion)
income in the sector in FY17
They lead the pack in interest income growth with a CAGR of 7.86 120
per cent over FY09-17
110.74
Overall, the interest income for the sector has grown at 8.46 per cent
105.55
100
103.4
102.88
102.66
102.17
CAGR during FY9-17
76.4
67.1
60
57.6
40
43.3
36.84
34.12
31.38
30.65
28.7
20
20.2
18.2
17.9
7.97
7.68
7.78
7.77
8.26
5.8
5.9
6.4
7.6
0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
Public sector banks account for about 58.93 per cent of income other ‘Other income’ growth inport
Visakhapatnam Indian banking
traffic sector
(million tonnes)
(US$ billion)
than from interest (‘other income’)
‘Other income’ for public sector banks has risen at a CAGR of 8.94 20
per cent during FY09-17
18
‘Other income’ for public sector banks stood at US$ 17.66 billion in
17.66
FY17. 16
Overall, ‘other income’ for the sector has risen at 8.42 per cent 14
CAGR during FY09-17.
12
12.39
12.35
10
10.8
10.7
10.5
10.2
10
9.85
8.9
8
7.4
6
6.7
5.9
5.5
5.3
4
4.3
4.3
3.7
3.1
2
1.86
2.46
2.4
2.3
2.3
2.2
2.1
2.1
0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
2.5 100
2.0
91.51
90.3
1.98
86.54
86.36
80
1.84
85.57
1.82
85.22
1.5
84.37
82.99
1.7
82.6
82.28
82.21
82.07
81.99
81.9
80.8
79.25
1.5
77.85
77.42
76.12
1.37
1.35
75.14
75.14
74.63
74.29
1.29
1.0
73.79
73.43
72.29
70.85
1.11
68.78
1.03
1.02
66.93
60
0.88
0.85
0.86
0.86
0.68
0.73
0.59
0.63
63.55
0.5
0.6
0.47
0.42
0.42
0.36
0.44
0.0
-0.49
40
-0.13
-0.47
-0.2
-0.5
-1.53
-1.0
20
-1.5
-2.0 0
FY12 FY13 FY14 FY15 FY16 FY17 FY12 FY13 FY14 FY15 FY16 FY17
Loan-to-Deposit ratio for banks across sectors has increased over the years
Private and foreign banks have posted high return on assets than nationalised & public banks
This has prompted most of the foreign banks to start their operations in India
Note: Data for Return on Assets and Loan to Deposit Ratio is in percentage
Source: Reserve Bank of India (RBI), Aranca Research
Indian banks are increasingly focusing on Total lending has increased at a CAGR of As of December 2017, total number of
adopting integrated approach to risk 12.38 per cent during FY07-17 and total ATMs in India increased to 207,036 and is
management deposits has increased at a CAGR of 10.08 further expected to increase to 407,000
per cent, during FY07-17 & are further ATMs in 2021 .
Banks have already embraced the
international banking supervision accord of poised for growth, backed by demand for The digital payments system in India has
Basel II.; interestingly, according to RBI, housing and personal finance evolved the most among 25 countries,
majority of the banks already meet capital including UK, China and Japan, with the
requirements of Basel III, which has a IMPS being the only system at level 5 in
deadline of 31 March 2019 the Faster Payments Innovation Index
(FPII). ^
Most of the banks have put in place the
framework for asset-liability match, credit &
derivatives risk management
RBI has emphasised the need The increasingly dynamic With entry of foreign banks, The effects of demonetisation
to focus on spreading the business scenario & financial competition in the Indian are also visible in the fact that
reach of banking services to sophistication has increased banking sector has intensified bank credit plunged by 0.8 per
the un-banked population of the need for customised exotic cent from November 8 to
Banks are increasingly looking
India financial products November 25, as US$ 9.85
at consolidation to derive
billion were paid by defaulters.
Indian banks are expanding Banks are developing greater benefits such as
As per RBI, a total of US$
their branch network in the innovative financial products & enhanced synergy, cost take-
237.17 billion was deposited in
rural areas to capture the new advanced risk management outs from economies of scale,
banks till August 30, 2017.
business opportunity. methods to capture the market organisational efficiency &
According to RBI, Under 2nd share diversification of risks Debit cards have radically
phase of Financial Inclusion replaced credit cards as the
Bank of Maharashtra tied up
Plan (2013-16), 452,151 preferred payment mode in
with Cigna TTK, to market their
villages, with population less India, after demonetisation. As
insurance products across
than 2,000 people, were of December 2017, debit cards
India.
covered as on June 30, 2016 garnered a share of 87.81 per
cent of the total card spending.
Source: Indian Bank's Association, Indian Banking Sector 2020, Aranca Research
Focus towards Jan Dhan Yojana Wide usability of RTGS and NEFT Know Your Client
Key objective of Pradhan Mantri Jan Dhan Real Time Gross Settlement (RTGS) and RBI mandated the Know Your Customer
Yojana (PMJDY) is to increase the National Electronic Funds Transfer (NEFT) (KYC) Standards, wherein all banks are
accessibility of financial services such as are being implemented by Indian banks for required to put in place a comprehensive
bank accounts, insurance, pension, credit fund transaction policy framework in order to avoid money
facilities, etc. mostly to the low income laundering activities
Securities Exchange Board of India (SEBI)
groups.
has included NEFT & RTGS payment The KYC policy is now mandatory for
Under the Jan Dhan Yojana, Rs 74,534.79 system to the existing list of methods that a opening an account or making any
crore (US$ 11.51 billion) were deposited company can use for payment of dividend investment such as mutual funds
and 310.7 million accounts were opened in or other cash benefits to their shareholders
India.^ & investors
PORTERS FIVE
FORCES ANALYSIS
Porter’s Five Forces Framework Analysis
Threat of Substitutes
Largely, customers prefer banks for At present public sector banks, led by Nascent debt market & volatile stock
its reliability SBI & associates, control 77.3 per market, are less opted
Gradually, customers have hedged cent of the banking sector Banks are an indispensible source of
inflation by investing in other Rivalry is much aggressive in fund in India
riskier avenues metropolitan areas
Issuing of new licenses will increase
competitive rivalry in rural areas over
medium to long term
Negative Impact
STRATEGIES
ADOPTED
STRATEGIES ADOPTED
In March 2016, ICICI Bank launched Host Card Emulation (HCE) for its debit & credit card holders, to make
contactless payments at stores by waving their phones across NFC enabled machines.
Similarly State Bank of India unveiled ‘SBI Mingle’, as social media banking platform for Twitter &
Facebook users.
Increased use of
Banks protect margins by promoting usage of efficient technologies like mobile & internet banking
technology
State Bank of India has created SBI Digi Bank, which has a financial superstore, an online market place
and a digital bank for end to end digitisation for all products and services.
As of July 2017, Microsoft Corp. launched Skype with Aadhaar authentication to allow access to bank
accounts using webcams.
Major banks tend to increase income by cross-selling products to their existing customers
Cross-selling
Foreign banks have been able to grow business, despite a much lower customer coverage
As of November 2017, State Bank of India (SBI) is planning to set up more branches in Nepal and re-enter
Vietnam under its three-year aim of growing its international operations to 15 per cent of its total
business.
Overseas expansion
Although at a nascent stage, private & public banks are gradually expanding operations overseas
Source: Indian Bank's Association, Indian Banking Sector 2020, Aranca Research
GROWTH DRIVERS
AND OPPORTUNITIES
RISING RURAL INCOME PUSHING UP DEMAND FOR
BANKING
350
369.25
3000 3229
300
2500 2667
250
259.46
2000
245.04
2167
200
1875
1500
150
160.8
157.35
141.77
140.71
139.39
132.71
100 1000
50 500
0 0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 2010 2015 2020 2025
The real annual disposable household income in rural India is forecasted to grow at a CAGR of 3.6 per cent over the next 15 years
The Indian agriculture, forestry & fishing sector has grown at a fast pace, clocking a CAGR of 12.71 per cent over FY09-FY17
Rising incomes are expected to enhance the need for banking services in rural areas & therefore drive growth of the sector. Programmes like
MNREGA have helped in increasing rural income, which was further aided by the recent Jan Dhan Yojana.
Note: CAGR – Compounded Annual Growth Rate, FY161 – Provisional Estimates; MNREGA: Mahatma Gandhi National Rural Employment Guarantee Act
Source: McKinsey estimates, Ministry of Agriculture, Aranca Research
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Agriculture requires timely credit to enable smooth
functioning. However, only one-eighth of farm households
avail bank credit
Local money-lending practices involve interest rates well Tele-density in rural India soared at a CAGR of nearly 64 per cent
above 30 per cent therefore making bank credit a compelling during 2007 to 2017.
alternative Banks, telecom providers & RBI are making efforts to make
inroads into the un-banked rural India through mobile banking
solutions
Favourable demographics The government passed the India currently spends 6 per A new portal named
and rising income levels Banking Regulation cent of GDP on 'Udyami Mitra' has been
(Amendment) Bill 2017, infrastructure; NITI Aayog launched by the Small
Strong GDP growth (CAGR
which will empower RBI to expects this fraction to grow Industries Development
of 7 per cent expected over
deal with NPAs in the going ahead Bank of India (SIDBI) with
2012–17) to facilitate
banking sector. the aim of improving credit
banking sector expansion As per the Union Budget
availability to Micro, Small
The Insolvency and 2018-19, the Indian
The sector will benefit from and Medium Enterprises'
Bankruptcy Code infrastructure sector
structural economic stability (MSMEs).*
(Amendment) Ordinance, requires an investment of
and continued credibility of
2017 Bill has been passed Rs 50 lakh crore (US$ As on January 4, 2018, the
Monetary Policy
by Rajya Sabha and is 772.32 billion) . Lok Sabha has approved
expected to strengthen the recapitalisation bonds worth
banking sector.^ Rs 80,000 crore (US$ 12.62
billion) for public sector
Under the Union Budget
banks, which will be
2018-19, the government
accompanied by a series of
has allocated Rs 3 trillion
reforms.
(US$ 46.34 billion) towards
the Mudra Scheme and Rs Simplification of KYC
3,794 crore (US$ 586.04 norms, introduction of no-
million) towards credit frills accounts & Kisan
support, capital and interest Credit Cards to increase
subsidy to MSMEs. rural banking penetration
Notes: GDP - Gross Domestic Product, KYC - Know Your Customer, RBI - Reserve Bank of India, ATM - Automated Teller Machine Bps: Basis Points, NPA – non-performing assets, ^ - as
of January 3, 2018, * - as on December 27, 2017, MSMEs – micro, small and medium enterprises.
Pradhan Mantri Suraksha Pradhan Mantri Jeevan Jyoti Pradhan Mantri Jan Dhan
Atal Pension Yojana
Bima Yojana Bima Yojana Yojana
This scheme is mainly for This scheme aims to Under the scheme, 310.7 million accounts were
accidental death insurance provide life insurance cover. subscribers would receive opened.*
cover for up to Rs. 2 lakh. the fixed pension of Rs
Premium: Rs. 330 per Under the scheme, each &
1,000, 2,000, 3,000, 4,000
Premium: Rs. 12 per annum. It will be auto- every citizen will be enrolled
or 5,000 at the age of 60
annum. debited in one instalment. in a bank for opening a Zero
years (depending on their
balance account.
Risk Coverage: For Risk Coverage: Rs. 2 lakh contributions).
accidental death and full in case of death for any Each person getting into this
The Central Government
disability - Rs. 2 lakh and for reason. scheme will get an Rs.
will also co-contribute 50
partial disability – Rs. 1 30000 life cover with
Gross enrolment under the per cent of the subscriber's
lakh. opening of the account
scheme reached 52.719 contribution or Rs 1,000 per
Gross enrolment under the million.^ annum, whichever is lower, Overdraft limit under such
scheme reached 133.34 to each eligible subscriber accounts is Rs.5000
million.^ account, for a period of 5
years.
Note: PFRDA – Pension Fund Regulatory and Development Authority of India, ^ - as of February 5, 2018, * - as of February 12, 2018, # - as of February 2018.
Source: News Articles, Pradhanmantri Jan Dhan Yojna, PMO, Aranca Research
133.1
The recent improvement in property value have reduced the ratio of
120
loan to collateral value
114.1
Credit to housing sector increased at a CAGR of 11.96 per cent
100
102.9
during FY09–FY17, wherein, value of credit to housing sector
increased from to US$ 114.1 billion in FY16 to US$ 133.1 billion in
89.7
FY17. 80
84.1
Demand in the low & mid-income segments exceeds supply
76.4
74.8
3 to 4 fold
66.9
60
This has propelled demand for housing loan in the last few years
53.9
40
20
0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
Notes: CAGR - Compound Annual Growth Rate, FY13: Data as on 22 March 2013, FY14: Data as on 21 March 2014, FY15: Data as on 20 March 2015, FY16: Data as on 18 March 2016,
Source: Reserve Bank of India (RBI), Aranca Research
Credit under the personal finance segment (excluding housing) rose 120
at a CAGR of 6.87 per cent during FY09–FY17, and stood at US$
111.61 billion in FY17
111.61
Unlike some other emerging markets, credit-induced consumption is 100
98.6
still less in India
88.1
80
82.3
81.2
74.9
73.3
60
63.3
54.7
40
20
0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
Note: CAGR - Compound Annual Growth Rate FY13: Data as on 22 March 2013, FY14: Data as on 21 March 2014, FY15: Data as on 20 March 2015, FY16: Data as on 18 March 2016,
Source: Reserve Bank of India (RBI), Aranca Research
Rising per capita income will lead to increase in the fraction of the India’s working age population (in million) and GDP per capita
Visakhapatnam port traffic (million tonnes)
Indian population that uses banking services (US$ )
1702.1
1500
1552.5
1000
825 839
780
500
0
2011 2015 2019
Population GDP-RHS
1,124.8
monetary policy
1,000.0
1,025.9
1,015.9
999.4
991.0
916.0
896.0
800.0
600.0
400.0
200.0
-
FY11 FY12 FY13 FY14 FY15 FY16 FY17
CASE STUDIES
SUCCESS STORIES IN THE INDIAN BANKING
SECTOR: HDFC BANK … (1/2)
2255.25
• Divisions – Retail banking, Wholesale banking and Treasury 2000.00
operations
1878.40
• Size – Number of branches & extensions (FY17): 4,715
1775.10
• Number of ATMs: (FY17) 12,260 1500.00
1406.50
• Number of Employees (FY17): 84,325
1238.50
• Total Assets (FY17): US$ 133.89. billion
1102.20
1000.00
Recognition:
860.70
• In 2017, HDFC Bank was awarded ‘Best Bank of the Year’ by
621.80
Business India 19th Best Bank survey 500.00
486.60
• In 2017, HDFC Bank was awarded ‘Best Private Sector Bank’ by
Dun & Bradstreet Banking Awards 2017.
0.00
• In 2017, HDFC Bank was a part of Forbes' List of 5 Companies
FY 09
FY 10
FY 11
FY 12
FY 13
FY 14
FY 15
FY 16
FY 17
that have shaped Asia, And the World
120
100
99.76
86
85.95
80
79
75
27% Net Interest Income
60
61
61
55
Other Income
53
50
46
40
44
42
73%
35
35
31
27
20
21
0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
Advances Deposits
• In January 2018, SBI has launched credit cards for farmers, via
its subsidiary SBI Cards & Payments Services Pvt Ltd, in the 0.5
• During the same year, SBI was also awarded “Helen Keller
Award 2016 award for commitment towards promoting equal
employment opportunities.
35 Banking For updated information, please visit www.ibef.org
SUCCESS STORIES IN THE INDIAN BANKING
SECTOR: STATE BANK OF INDIA … (2/2)
350
316.9
300
264.4
250
261.6
243.5
231.3
223.6
222.6
221.5
36%
215.7
Net Interest Income 200
204.7
200.7
192.5
185.1
169.6
165.9
150
160.8
Other Income
64%
133.3
117.6
100
50
0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
Advances Deposits
KEY INDUSTRY
ORGANISATIONS
INDUSTRY ORGANISATIONS
USEFUL
INFORMATION
GLOSSARY
US$ : US Dollar
Wherever applicable, numbers have been rounded off to the nearest whole number
Year INR INR Equivalent of one US$ Year INR Equivalent of one US$
2004–05 44.81 2005 43.98
2005–06 44.14
2006 45.18
2006–07 45.14
2007 41.34
2007–08 40.27
2008–09 46.14 2008 43.62
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