S W O T

BMW is one of the High level of Expanding Brand Increasing

most valuable brands vulnerability to the Portfolio. BMW can competition in the
all over the world , In future economic expand its product worldwide
2015, BMW was the crises due to premium portfolio. It automotive market.
world's twelfth pricing strategy. will increase the Larger Automotive
largest producer of High prices of its variety of products companies can
motor vehicles, with products is its most available under its survive because they
2,279,503 vehicles important weakness. brand name. are able to produce
produced. However, since it is a the industry
luxury car brand, threshold of more
BMW products’ than 1 million units
prices are bound to be per year. Volkswagen
high. and Toyota
Introducing their
Lexus Luxurious
Model.
BMW have a Weak BMW brand Growing demand of Increasing
powerful global portfolio with environment friendly government
strategy; the company only three brands: vehicles. BMW regulations may raise
have been able to BMW, MINI, and vehicles are known to the costs.
established slightly Rolls Royce. In 2015, be environment Government are
different strategies in the company sold only friendly which is a encouraging fuel
the different markets. 338,466 models of its major advantage. The efficiency initiatives
For example, in 2010 MINI cars and 3,785 demand for such There is always a risk
while BMW of models of its Rolls- vehicles around the that such
Europe was Royce cars out of its world is growing. environmental
participating in F1 total 2,247,485 Governments initiatives may increase
sponsorship, BMW of vehicles sold. encourage environment production costs for the
car manufacturers and
North America friendly that these costs won’t
focused on yachting. models through be able to be recouped.
In 2012 BMW global subsidies. Also there is a message
strategy to from some government
reinvigorate the to use the bus and the
tagline “joy”, whereas metro instead of cars to
BMW of North reduce pollution.
America planned on
adopting the slogan
“The ultimate driving
machine”.
Strong Engineering Lack of operational Make operational US market may slow
Processes operating cost prices are bound partnership with local down or decline.
under strict BMW to be high. The providers. According to Ford
brand guidelines to production costs at These partnerships can and General Motors,
maintain quality in 25 BMW compared to help it increase its hold new vehicle sales will
sites across 14 its rivals are also on the less developed slow down or even
countries on five high. It is because it markets. BMW can decline over the next
continents. invests a lot in also reduce production few years due to the
technology costs with the help of oversaturated market
plus employee local brands.
training and
management.
One of the Corporate Few Strategic BMW geographical The increase of fuel
Social Responsibility Partnership. A expansion and the prices. BMW's car is
of BMW is to reduce considerable profits it is gaining known to be a lot
the global footprint , weakness associated other than the higher in consumption
In the past five years , with BMW relates to European Market such of fuel. People might be
looking for economic
the Spartanburg the lack of strategic as USA market , will cars in these times were
Plant had lowered partnerships with create new fuel is getting more
energy consumption other organizations opportunities for the expensive.
by 48 percent , halved within and outside of company to find new
water consumption , automobile industry. ways of expanding.
reduced CO2
emissions by 44
percent and waste
output by 65 percent.
BMW company have
strong innovation
skills, involving mass
customization,
customers were able
to customize their
cars before buying it,
choose the interior,
exterior and audio
system and other
great features. Not
creating a car to offer
to costumers ; Take
customers and build
their own car.
Excellent Customer
Service, providing a
video to customers
form the beginning of
assembling the car to
the end with all the
details and
specifications of the
car for customers to
be involved in the
production process of
their cars. “Dream it ,
Build it , Drive it “