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  • Summary Week Two: User Innovation Examples Customer Needs and Markets

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    Ezra Ganesha
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    Utility Light Study focused on latent customer needs addressed by lead users. Steve Jobs noted that customers often don't know what they want. Examples showed how Auvi-Q, Snake Light, and user innovations met latent needs in the market that customers were not aware of or able to express.

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    Summary Week 2-1

    Original Title

    Summary Week 2-1

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    Utility Light Study focused on latent customer needs addressed by lead users. Steve Jobs noted that customers often don't know what they want. Examples showed how Auvi-Q, Snake Light, and user innovations met latent needs in the market that customers were not aware of or able to express.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    7 views1 page

    Summary Week Two: User Innovation Examples Customer Needs and Markets

    Uploaded by

    Ezra Ganesha
    Utility Light Study focused on latent customer needs addressed by lead users. Steve Jobs noted that customers often don't know what they want. Examples showed how Auvi-Q, Snake Light, and user innovations met latent needs in the market that customers were not aware of or able to express.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Summary Week Two

    Black & Decker


    Auvi-Q Epinephrine Injector
    Snake Light
    User Innovation Examples Customer Needs and Markets

    Utility Light Study: Steve Jobs:


    Latent Needs Addressed by Lead User “Customers don’t know what they want.”
    Latent Needs
    Needs that customers may not be aware
    of and are not able to express.

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