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Designed for: Designed by: Date: Version:

Lean Canvas AIC RNTU ATBC Technologies 27.08.2022 1

Problem Solution Unique Value Proposition Unfair Advantage Customer Segments


Top 3 problems Top 3 features Single, clear and compelling Can’t be easily copied or bought Target Customers
message that states why you
1-Limited no of Voice filter are 1-We provide 100+ voice filters. are different and worth buying- Our technology ability to Our target customer is Gen Z
availble with competitors provides the user real time voice (18-45 years)
2-We provide real time voice Our app will provide the real filters and modulation,this is our
2-Other app are not providing filter and voice modulation time voice filter and voice unique USP.
real time voice filters modulation which user will use
while making social content
3-Integration of filter with mobile 3-Our app does not require creation and audio,video call
by client is very challenging integration ,easy to use

Key Metrics Channels


High-Level Concept
Key activities you measure
List your X for Y analogy
Path to customers- Early Adopters
Existing Alternatives (e.g. YouTube = Flickr for List the characteristics of your
1-New user acquistion We will do the user acquistion ideal customers.
List how these problems are videos)
solved today. through college ambassador
2- User retention Voicely=Clownfish program,Micro influencer will 1-Gen Z
1-User are integrating sdk which help us in increasing our brand 2-Eager to adopt new technolgy
is very challenging 3-DAU awarenss on social 3-Instant purchase decision
2-Other competiors are charging plateform.Additionally referal 4-Active on Social media
high cost for providing very less 4- MAU program will be effective tool for
filters. speedy user acquistion
5-Paid Subsciber

Cost Structure Revenue Structure


List your fixed and variable costs. List your sources of revenue.
Customer acquisition costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People Gross Margin
Etc. Revenue Model-Our business model includes revenue from
1-Fixed Cost (Salary)- 50000 pm Advertisement,Subscritione model ,Premium filters,live streaming,add on avtars
2-Variable cost (Marketing) -25000 pm
3-Variable cost (technology upgradtion)-5 lacs yearly Revenue goals- In first year ,our user acquistion will be 1 lac and in 5th year cycle our
4-Server and Hosting- 15000 yearly (credits are available) revnue will be Rs 35 Cr with user base of 1.5 million
5-Accounting- 30000 yearly

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