HYUNDAI PROJECT

Application for Dealership

4th April 2014
Contents
1. Ottoedge company profile and Dealer Consulting

2. Scope for Automotive Dealerships

3. Automotive Industry Scenario

4. Market Trend and Market Share

5. Types of Automotive dealership

6. Hyundai Dealership Opportunity and Application Form

7. Hyundai Brand & Product understanding

8. Future Product launches

9. Seven Step Process to become a auto-dealership

10. OTTOEDGE Advantage

1. Company Profile
OTTOEDGE is an Automotive Specialized
Communication Company, which deals in
various aspects of Automotive business
primarily.

1. Corporate Marketing 2. Dealer Consulting

3. Digital Marketing 4. Media Production

The company is run by automotive professionals who have more than 30 years of work
experience while working with Principle OEM’s such as Honda, Volkswagen Mercedes
and Nissan. For details, log on www.ottoedge.com
1. Dealer Consulting
New Dealer Application

Dealer Architects

Dealer Project Management

Dealer Signage Purchase

Dealer Marketing

Dealer Events
2. Scope for Automotive Dealerships

There are almost 28 brands available in India and

Hyundai is one of leading brands.
3. Overall Auto-industry Scenario
3,000,000

2,500,000 Passenger Vehicles

2,000,000

1,500,000

1,000,000

500,000

-
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

Passenger Vehicles sales has showing a consistent

growth, Year on Year basis, in India with a positive
outlook till 2020.

Data Source : SIAM

4. Trend April’13 to Mar’14
100,000
Maruti
Hyundai
80,000
Mahindra
Honda
60,000 Tata
Toyota
40,000 Ford
Chevrolet
Renault
20,000
Volkswagen
Nissan
- Skoda
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

‘Hyundai’ hold 2nd Position, with a consistent sales performance.

Data Source : SIAM

4. Market Share – Hyundai Brand
2% 2%2% 1% 0.5% 0.1%
4% 3%
5%
6%

6% 44%
9%
16%

Maruti Hyundai Mahindra Honda Tata

Toyota Ford Chevrolet Renault Volkswagen
Nissan Skoda Fiat HM-Mitsubishi

Hyundai commands a market share of 16% w/o compact SUV .

Data Source : SIAM

5. Types of Automotive Dealerships

1 S Dealership 2S Dealership 3S Dealership

In 1S dealership In 2S Dealership In this concept

concept is mainly you have to All 3 aspects
for metros in provide Service showroom,
which only and Spare parts Service and Spare
showroom is attached with 1S
required are at one
location.
6. Hyundai dealership Opportunity
Ad released on 3rd April
Last date to apply 18th April

Currently Hyundai is looking for 2S or 3S dealership in Bandra

Chembur, Kharghar and NaviMumbai.
6. Hyundai Dealership – Application
7. Hyundai brand understanding

Hyundai is a South Korean company which ventured into the Indian car market in
1990. The company successfully broke through into the small car segment with its
product, the Hyundai Santro, which has maintained its popularity in spite of the
introduction of many other car brands and models. The car maker has successfully
posed a challenge to Maruti Suzuki, the biggest player in the small car segment in
India. Hyundai holds approx 20.3% of the market share of the Indian automobile
segment, and is constantly looking at improving its performance.
7. Hyundai Brand Understanding
Mass to Premium

Hyundai has a complete lineup with 10 exciting products and

planning to launch the compact-SUV shortly.
8. Hyundai new Compact-SUV

Hyundia is planning to launch this SUV in 2014 festive

season, a game changer product which will increasing
the market share by more than 20% approx.
9. Process – Seven key steps

1. Dealer application 2. Telephonic 3. Site visit and 4. Sr. Manager

Shortlisting survey reporting Presentation

5. Due diligence 6. Top Management 7. LOI assurance

Presentation
10. OTTOEDGE Advantage

OTTOEDGE will take care of minute details so that you can rest assured
about your application process.

1. Preparing a strong dealership application form.

2. Dealer Presentation Preparation with Soft skill training.
3. Dealer business profile – a right fit for the automotive business.
4. Site Selection & Professional Photography Services.
5. Financial aspects as per the OEM requirements.
Contact Us
Email
info@ottoegde.com

Office
OTTOEDGE LLP
B-501, Orchid Enclave,
J.B. Nagar, Andheri East
Mumbai 400069
Website
www.ottoedge.com
Thank you for your kind attention.
Let meet and discuss.