Consumer perception towards Indian brand’s

Passenger cars with an ex-showroom price under ten

lakh INR in Pune.
 India is believed to be the fourth-largest passenger car market
globally.
Sales in India
Others
[PERCENTAGE
Passenger Cars]
[PERCENTAGE How are the Indian
]
auto-makers doing in
this industry that is
growing at CAGR 2.36%
Two Wheeler
[PERCENTAGE from 2016-20?
]
Two Wheeler Passenger Cars Others

Sources - ibef.org
investindia.gov.in
economictimes.indiatimes.com
 May May  Why are Indian Brands not in top performers?
Rank 2019 Model 2020 Model
 Is it because of product features?
1 17039 Swift 3212 Creta
 Is it because of the design and style?
 Is it because of perception towards Indian
2 16394 Alto 2353 Ertiga
brands?
3 16196 Swift Dzire 2215 Swift Dzire  What are foreign brands doing different?
4 15176 Baleno 1715 Bolero  Can Indian Brands compete with them?
 Will government initiatives help Indian brands
5 14561 New Wagon R 1617 Eeco to gain advantage?
6 11739 Eeco 1611 Seltos
7 9054 Creta 1587 Baleno
8 8958 Elite i20 1506 Alto
9 8864 Ertiga 1359 Altroz

10 8781 Vitara Brezza 1257 XUV300

Sources - ibef.org
investindia.gov.in
economictimes.indiatimes.com
Rank Manufacturer Feb’2020 Market Share

1 Maruti 1,33,700 53.33

Market Share in FEB 2020
2 Hyundai 40,010 15.96 Manufactu
rer
3 Kia 15,644 6.24 3% 3%1% Maruti
4%
Tata 12,430 4% Hyundai
4 4.96 4%
Kia
5 Mahindra 10,938 4.36 5% Tata
Mahindra
Toyota 10,352 6% 54%
6 4.13 Toyota

Renault 8,784 Renault

7 3.50 16% Honda

8 Honda 7,200 2.87 Ford

MG
9 Ford 7,019 2.80

10 MG 1,376 0.55 Sources - ibef.org

investindia.gov.in
economictimes.indiatimes.com
 What we are trying to understand?
• What – what is exactly offered by Indian Brands that is
differentiated from their competitors.
• Why – why would customers buy Indian cars when
foreign brands are available at same price.
• Who – who are the customers that show interest in the
Indian cars.
Thank You!