TATA MOTORS.

LTD

PRSENTED BY:- NAVEEN KUMAR

 INTRODUCTION
• Tata Motors Limited is an Indian multinational automotive manufacturing
company.
• It is one of the essential part of TATA Group.
• It is founded in 1945 by Jamsetji tata.
• Headquartered in Mumbai, India.
• Its current chairman is Mr Natarajan Chandrasekaran.
• Current Market share Market share
REVENUE others
18%

Maruti
69,202.76 Mahindra Maruti Hyundai
7% 45% Tata
47,263.68 47,031.47 Mahindra
43,928.17 others

Tata
14%

2022 2021 2020 2019 Hyundai

15%
REVENUE
History
• The company was founded in 1945 as Tata Engineering and
Locomotive Company (TELCO).
• It manufactured its first commercial vehicle in 1954, in
collaboration with Daimler-Benz AG.
• Tata Motors entered the passenger vehicle market in 1988, and
launched its first indigenously developed cars Indica and Safari
in 1998.
 Turning points
Total Income From Operations
80000

70000

60000

50000

40000

30000

20000

10000

0
1998 1999 2000 2003 2004 2005 2006 2007 2008 2009 20010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Total Income From Operations

1998-1999
• In 1999 Ratan tata wants to sell out tata motors due to low sales and
a decline in revenue
• Why?
• Centro car launched in 1998
• Maruti 800 huge market share
• Quality issue
• Ratan tata went to the USA for the sale of Tata motors to Bill I will do
a favour
but he felt humiliated in a meeting and decided not to sell it. by
buying
this
compan
y
 2008-2014 (time to revenge)

• Global recession hitted in 2008 to various company in which ford is

one of them.
• Tata motors took it as an opportunity and bought Jaguar and Land
Rover at 10000cror .

• After purchasing it, Tata did research and development in Jaguar,

Landrover, and tata sumo and earned a good profit in the Indian
market as well as in the Global market.
2019-2020
• 60% to 70% revenue of tata came from Jaguar and Land Rover and its main
business is in China(33%) and Europe.
• But three big event was held.
• First Chine increased the tariff on cars by around 25% in 2014, then tata did a
joint venture with cherry automobile and earned a good profit, but due to
technical and mechanical problems in the cars, they called back 1,06,000
vehicles.
• Second European country increased the taxes on diesel vehicles, to enhance
the use of Electric vehicles. So they sold out cars on discount and they faced
looses in EU.
• Third March 2020 covid-19 lockdown.
 SWOT
Strength
• Removed old vehicles from the Market and did research innovation and
focused on safety. Introduced new vehicles like NAXON, PUNCH, etc.
• Vertical integration optimum utilization of resources (Software – TCS,
Battery-tata chemicals), etc.
• Proactive approach decides to enter into the electric vehicle market.
• 82% Market share of EV.
• Make in India and made in India (Kashmir solidarity day).
Weakness
• High price
• Limited presence
• Greater operational const.
 Opportunity
• Maruti chief RC Bhargava said not to enter into EV till 2025, NENO EV.
• Supply and Chain service.
• Digital marketing
• Acquisition, merger, joint venturing.
Threats
• Competitors.
• Price
• Innovation of competitiors.
•