CAR MARKET ANALYSIS 2021

Executive summary
1 Segmented market
 Automobile sector split into four segments, i.e., two-
wheelers, three-wheelers, passenger vehicles and
commercial vehicles, each having few market leaders.

 Two-wheelers and passenger vehicles dominate 3 Fifth-largest

the domestic demand.

 In FY2021, sales volume of passenger vehicle stood

1 automobile market
 In 2020, India auto market, with
at 2,711,000 units.
~3.49 million units combined sold
in the passenger and commercial
vehicles categories.
 In 2020, the total passenger vehicles

2 3 . sales reached ~2.8 million units

 Presence of established domestic and

international original equipment
manufacturers (OEMs).

2 Growth prospects  Strong market in terms of

domestic demand and exports.
 The Indian passenger vehicle market was valued at US$ 30 billion
in 2020, and it is expected to reach a value of US$ 52 billion by 2026.

 Strong policy support from the Government.

 A study by CEEW Centre for Energy Finance recognised US$ 47 billion

opportunity for electric vehicles in India by 2026.

CCEW : Council on Energy, Environment and Water

 Clusters and leading
N
companies List of Companies

 Ashok Leyland  Force Motors

 Tata Motors  Maruti Suzuki

North  Honda SIEL  Mahindra

Delhi-Gurgaon-  Swaraj Mazad
Faridabad

 Ashok Leyland  FIAT

 Tata Motors  Volkswagen
West  M&M  Renault Nissan
 Skoda  Mercedes Benz

Kolkata-
Jamshedpur  Tata Motors
 Hindustan Motors
Mumbai-Pune- East
Nashik-
Aurangabad

Chennai- Bengaluru-  Hyundai  Toyota Kirloskar  Citroen

Hosur  KIA Motors  Ashok Leyland
South  Renault Nissan  M&M
 Hindustan Motors  Volo

 Over the past few years, four specific regions in the country have become large auto manufacturing clusters, each
having different set of players.
 India’s car Sales volume
Maruti Suzuki
FY21
Total: ~2.7 Million Units Sealant &
Adhesives Major Customer Market Hold %
Manufactures
Hyundai
SHINSUNG Hyundai, KIA 21%
Tata

Mahindra, Toyota,
Kia
Maruti Suzuki,
HENKEL 52%
Honda,
Mahindra Volkswagen

Toyota
Ford, Ashok
REVACOT 2%
Renault
Leyland, Fiat

Honda
Renault, Nissan,
EFTEC 5%
MG
Ford

MG SUNSTAR IZUZU, Skoda 1%

Volkswagen

OROTEX Toyota 3%
Nissan

Skoda
ANABOND TATA 8%
Fiat

CHEMBOND Mahindra 6%
Number of Vehicles in thousand
 OEM Investment in India
1 2021
Hyundai
 Hyundai Motor India invested close to Rs. 3,500 crore (US$ 500 million) in FY 2020 with
an eye on gaining market share. The investment is part of Rs. 7,000 crore (US$ 993
million) commitment by the company to the Tamil Nadu government in 2019

2
Toyota
 In September 2020, Toyota Kirloskar Motors announced investment of over Rs. 2,000 crore
(US$ 272.6 million) in India directed towards developing electric components and
technologies

3
Nissan
 In July 2021, Nissan conducted a feasibility study to manufacture electric vehicles in India.
 Prepare for production of the latest version of Navara pickup Truck, the company plans to
launch eight new car models in India by the end of 2021.
 OEM Investment in India
41 2021
Fiat Chrysler Automobiles
 In January 2021, Fiat Chrysler Automobiles (FCA) announced an investment of US$ 250
million to expand its local product line-up in India.
 FCA plans to launch four new SUVs by the end of 2022.

5
Mercedes-Benz
 Increased its plant capacity at Chakan to 20,000 units per year, the largest for any luxury
car manufacturer in India. In March 2019, the company inaugurated two new service stations
in New Delhi.

6
MG Motor
 In October 2020, MG Motors announced its interest in investing Rs. 1,000 crore (US$
135.3 million) to launch new models and expand operations despite the anti-China
sentiments.
NEW BUSINESS STRATEGY
 Business Strategy

Golden Key’s

Building Management Gaining Business Products Specifications

Relationship Contacts In Market
 Building Management
Relationship
What?

Building Management Relationship is like an bridge between our company

and other company’s which can be build by the Management of Company’s.

Why?

As an MNC we need to build an good relationship in management level. It

help to develop the growth of our Business and also create an opportunity to get
New Business.

How?

It can be achieved by the management of company by conducting business

promotion activity with other company’s frequently.
 Gaining Business Contacts
What?

Gaining Business Contacts is, to get more contacts and create a well known
circle of people’s in our Business Field.

Why?

In Business, Contacts are the Golden Keys that can hold the market and
also unlock New Business. It’s an very big deal to gain an good contact in
Business Field

How?

We can gain contact by attending OEMs meeting, Adhesive and Sealant

Conferences organized by Major Company’s and Government of India.
 Products Specifications In Market
What?

Products Specifications in Market is, to identify all Customer Products and

there Specifications in market.

Why?

It is necessary to know all the Product specification in the market even if it

is not manufactured by us. It’s an added advantage to us if we have all sealer
products that meets the specification supplied by our competitors, to seek
New Business opportunity.

How?

As the Products and there Specification is highly confidential, But we can get
to know about it by accomplishing the first two strategy.
NEW BUSINESS IDEAS
 ENLARGE OUR SCOPE

Electric
$1.8 billion
Vehicle
Water Adhesives
$1.7 billion
EV Power Station
Based
Sealants Automobil
Automobil
Automobil
e $12.6 billion
Multi e e Sealants
$4.5 billion
Purpose Sealants
Sealants
Sealants Packing
Adhesive
$1.7 billion

Share Market Listing

 ELECTRIC VEHICLE ADHESIVES

Electric Vehicles Adhesives and Sealants

for Battery Assembly

 EV utilizes nearly 3.64 kg of

adhesives and sealants between the
battery and motor.

 ICE vehicles use nearly 0.97kg of

adhesive in just those two areas of the
vehicle.

Requirement of Adhesives and sealants in Electric Vehicle over ICE

2.67kg per vehicle only in Battery Management System

ICE : Internal Combustion Engine ; EV : Electric Vehicle

 Sealer usage ICEs vs EVs
CRETA KONA

COMMERCIAL NAME CRETA [ICEs] KONA [Evs] Diffrence in (kg) Diffrence in (%)

Mastic-E 0.965 0.213 -0.752 -78%

Mastic-D 0.066 0.000 -0.066 -100%
Spot 0.023 0.000 -0.023 -100%
BPR 0.262 0.000 -0.262 -100%
Hemming 0.050 0.000 -0.05 -100%
Body sealer 0.617 0.595 -0.022 -4%
UBS 5.539 6.176 0.6363 11%
Deadner 2.034 2.051 0.0173 1%
Oiler 0.069 0.082 0.0129 19%

Sealants
RPP Pad 0.000
0.050 ~2.400
0.035 2.400
-0.015 100%
-30%
Sealants Pad 0.000 ~2.400 2.400 100%

Total 9.675 11.552 1.877 ↑ 19%

 Electric Vehicle Adhesive Market
Kilotons Global Forecast - 2026 Kilotons
97.6 2021 473.8 2026

CAGR of 37.2%

 EVs have increased the demand in adhesives to reduce weight, without compromising
on performance.

 EVs use various types of adhesives derived from resins such as epoxy, polyurethane,
silicone, and acrylic.

 Polyurethane adhesives are made of urethane polymer will have the largest share. They
exhibit extraordinary elasticity and elongation up to 600% before fracture.

The leading players in the EVs Adhesives Market :

Henkel (Germany), H.B. Fuller (US), Sika AG (Switzerland), 3M (US),
Wacker Chemie AG (Germany), Bostik SA (France), L&L Products (US),
Jowat SE (Germany), Ashland (US), PPG Industries, Inc. (US) and Permabond (UK).
CAGR: Compound Annual Growth Rate
 INDIAN EV BATTERY MAKERS
Amara Raja recently set up India's maiden
technology hub Worth of Rs 200 million to develop
lithium-ion cells, at its Tirupati facility in Andhra
Pradesh.

Exide Industries and Leclanche formed a joint

venture and invested Rs 331.7 million to build
lithium-ion batteries in Gujarat and provide energy
storage systems for India's EV market

Tata Power is an Indian electric utility building an

ecosystem for EVs with the support of
Tata Chemicals and Tata Motors.
It will soon start a manufacturing facility for lithium-
ion cells in Gujarat and may also export the cells
from India.
 INDIAN EV BATTERY MAKERS

Hero Crop is the only EV OEM in India to make its own

battery packs and has filed 13 patents on the design
and manufacturing of the batteries.
It has the capacity to produce 120,000 battery packs
annually.

Maruti Suzuki plans to produce lithium-ion battery

packs from a newly formed joint venture with Toshiba
and Denso.
It is a small operation limited to serving 20,000 hybrid
cars annually. The battery in hybrid cars has a different
chemical composition than that in lithium-ion
batteries.
Thank you !

감사 합니다!
 Building Management
Relationship
 Management to Management

We are supplies our product to Multi

National Company's we need to build an
good relationship in management level.

It help to develop the growth of our

Business and also create an opportunity to
get New Business.

Conquering New Business Is not an

Big Deal if management to management
relationship is Good.
 Gaining Business Contacts

 Key’s for New Business

In business, Contacts are the Golden

Golden Key’s
Keys to hold the market and to unlock New
Business.

It’s an very big deal to gain an good

contact in Business Field.

We can gain contact by attending

OEMs meeting, Adhesive and Sealant
Conferences organized by Major Company’s
and Government of India.