AXISOFAWESOME

November 1, 2012

In a dramatic turn of
events, scissors beat
paper at our client
Neebo’s Rock,
Paper, Scissor
Tournament. The
tournament was
hosted in NY to help
students better get
to know Neebo, a
company that sells
afforable textbooks
and school supplies.

The Face of Youth Marketing

It’s not enough to use social
networking anymore.
So let Axis of Awesome
and our sister company,
Archrival Youth Marketing,
serve as the link between your
product and the 17 million
college students that spend
your message and brand to the
college demographic.
Included is our company
profile, recent press coverage,
and a press release.
Our motto is as follows:
“We’re game if you are.”
Social strategies are key for
marketing to this millennial
generation.
As the largest social
consultancy in the world,
Archival Youth Marketing and
Axis of Awesome have the
ability to create social strategies

“We’re&
approximately $2 billion a for your brand that create the
year. most buzz.
Through research and by We can take you beyond
working through social

game&
using students themselves as
Brand Ambassadors, we can networking to ultimately
guarantee that our marketing integrate your brand into the
methods are up-to-date with the college lifestyle.

if&you&
ever-changing youth culture. To schedule an interview
Using a variety of social or for further questions and
media, word-of-mouth, events concerns, contact Hunter Toro
at Htoro@live.unc.edu, visit

are.”
and gaming, promotions, and
samplings, we figure out the Axisofawesomehq.com or our
most effective ways to spread Twitter account @AoAhq for
live updates.

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AXISOFAWESOME November 1, 2012
Bridging the gap:
Lone Star Beer is known for their
Axis of Awesome as the celebrated picture-puzzle caps.
link to Youth Culture When they decided they wanted a
place their drinkers could find the
Axis of Awesome, partnered answers, Axis of Awesome and
with Archrival Youth Marketing, Archrival created an iPhone app
called “Lone Star Beer Puzzle Cap
serves as the link between your
Decoder.”
brand and popular youth culture
through promotions, word-of-mouth
As one fan put it, “finally,
buzz, sampling, events and gaming, technology is good for something!”
social media, and real consumer
feedback.
We also work to station your
brand on college campuses all across
the United States through the
network of Campus Brand Agents,
or, as we like to call them, “Brand
Ambassadors.”
The Campus Brand Agents are
selected by headquarters for their
well-connected and outgoing ways.
to a variety of different college Our clients even include the
After being extensively trained, their
campuses, such as the University of Republic of Kenya.
job is to figure out the best way to
Nebraska. We teamed with Chlopak
incorporate your brand into the
Recently, we created Leonard Schecter and Associates
college lifestyle.
TheArtofFlight.com for Red Bull’s show Kenya as an “ally to Africa.”
With students talking to students,
latest movie of the same title. The The site highlights top policy makers
marketing is guarenteed to be much
film follows snowboarder Travis Rice to enhance Kenya’s reputation
more effective and authentic,
and his friends as they attempt to through their acomplishments.
garnering greater results.
board down the world’s biggest And for music-loving fans, we
We have worked with companies
mountains. We worked with Neebo to helped HP develop the Facebook app
such as Red Bull, Neebo Textbooks,
host a Rock, Paper, Scissor Contest in “Music IQ” to test the “depths” of
Lone Star Beer, Foursquare on
New York to draw attention to their your true music and popular culture
campus, Adidas, Zappos, Harper
affordable textbooks. intelligence.
Collins and HP to bring their brands

Recognition&Awards
1. Winner of a 2012 One Show Award
2. Winner of a 2012 Art Director Award
3. Winner of a 2012 FWA Award
4. Nominee for a 2012 HOW Magazine Award
1. Nominee for the 2012 Webby Award for www.shaunwhite.com/projectx
2.

Established in 2008
Charles Hull, Managing Director
Clint Runge, Creative Director

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 MediaCoverage
AXISOFAWESOME November 1, 2012

Excerpt from the Daily Nebraskan’s
September 12, 2012 article “Lincoln’s Start Up
Week tech crawl informs about start up
businesses, provides networking
opportunities”- “On Seventh and O streets are the
offices of Archrival, a full-service youth marketing
agency. It’s more of an adult playground than an office,
with furnishings like a pingpong table as a meeting
desk, arcade games in the front entrance, Red Bull and
beer coolers sitting side by side and a 7-by-10-foot
“idea board” that was mostly used as a coloring pad.
Dan Gibson, Archrival’s associate creative director,
said the tech crawl and startup week give young people
a better view of how the startup community is gaining
steam in Lincoln.
“The tech crawl is manifestation of the growing
excitement in Lincoln’s startups,” Gibson said.
“People need to know that is about the passion and
the core of an idea. You can make a business work
here, you can be successful here and you can make a
difference here without having to go to the coasts. This
city is embracing the growth. It’s all about making your
own success.
Excerpt From the article “Archrival” from
Pursuit of Success: http://
pursuitofsuccess.podbean.com
Clint Runge is co-founder and Creative Director
of Archrival, a leading youth marketing agency that
connects brands to youth culture through social ways.
Clint leads the agency’s creative team with a high level
of excellence and big-thinking creative. Along with
partner Charles Hull, he works closely with clients on
developing social strategies and meaningful brand
experiences. A 1999 graduate from the University of
Nebraska with degrees in Architecture and Advertising,
Clint founded Archrival with partner Hull and led the
agency to win as many accolades as he’s had all-
nighters with numerous national awards including the
One Show, Art Directors Club, FWA, National
ADDYS, AIGA and Young Guns. Under Runge’s
leadership, the agency’s work has been featured in
publications such as Communication Arts, HOW, Print,
Graphics and STEP as well as numerous books on
creative excellence. Clint regularly speaks on youth
trends and judges industry award shows, including
How Magazine’s 2010 International Design Annual
competition. Most frightening of all, Runge teaches
advanced strategy at the University of Nebraska in the
advertising college... Charles Hull is co-founder and
CEO of Archrival... Charles’ business leadership has
led to numerous awards and designations, including the
Walter Scott Entrepreneurial Business Award, the
University of Nebraska Business Excellence Award,
recognition by the One Club as one of America’s top
agencies “off the beaten path”, and Facebook’s coveted
Preferred Developer Consultant status.
Excerpt from the article “Capital
Insights: From car wash client to company
acquisition, Archrival founders reflect
on growth”from
www.siliconprairienews.com.
One of their early projects earned Archrival a
certain amount of local infamy. Runge recalled
talking a downtown car wash owner out of a $500
newspaper ad that would be buried at the bottom of
an internal page.
Instead, they tracked down the City of Lincoln’s
parking ticket envelope supplier and distributed faux
"citations" for cars that were "too dirty." The tactic
resulted in a front-page newspaper article, local TV
news coverage and a "cease and desist" order from
law enforcement.

Hull and Runge

(Left) Hull and Runge
talk at a press
conference about their
start, their struggle,
and their ultimate
success.

(Right) Clint Rungel on

the success of their
business, “That was a
critical moment when
we made a decision
then that we would
not be about money.
We would be about
the creative side of
life,” Runge said.

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AXISOFAWESOME November 1, 2012
“When you are outside in your element is when you
learn the most about yourself. If more people were
able to figure themselves out, we could raise the
frequency of humanity. It’s more important than the
tricks or pow slashes or anything gnarly to me.
We’re trying to do something good for
snowboarding as a whole.”
Travis Rice

Axis of Awesome holds

campus-wide snow-filled event
Like action? Red Bull? Snowboarding? Add a bit of adventure into your life! Tickets are free and
Thought so. are distributed through the student union. The “snow” will be
Head to the Great Hall November 1st at 7pm for Axis of distributed at the movie.
Awesome’s campus-wide screening of Red Bull’s new film The For more information and updates, check out Axis of
Art of Flight. Awesome’s Twitter @AoAhq.
In the film, snowboarder Travis Rice and his friends
attempt to board down the world’s biggest and most dangerous
mountains. Check out the trailer: http://www.youtube.com/
watch?v=kh29_SERH0Y
National Geographic has called Rice “the best all-around
snow boarder in the world.” He was also recently named
“Rider of the Year” by Snowboarders Magazine.
Attendance will automatically enter students in a raffle to
win a year’s supply of Red Bull. The movie will be followed by
a “snow ball” fight in the Pit.