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  • Agent Lead Gen Model Sell Homes: (Value Based Content)

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    Adelaida Popa
    11 views21 pages
    This document outlines multiple lead generation models for real estate and business purposes. It describes using value-based content like podcasts and blogs to attract audiences like home buyers and sellers. It then details using paid and organic methods across search engines, social media, and external real estate sites to generate leads that are followed up via phone, email, and text. The goal is to result in homes being sold or not sold, agents being recruited or not, and products/services being purchased or not.

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    This document outlines multiple lead generation models for real estate and business purposes. It describes using value-based content like podcasts and blogs to attract audiences like home buyers and sellers. It then details using paid and organic methods across search engines, social media, and external real estate sites to generate leads that are followed up via phone, email, and text. The goal is to result in homes being sold or not sold, agents being recruited or not, and products/services being purchased or not.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views21 pages

    Agent Lead Gen Model Sell Homes: (Value Based Content)

    Uploaded by

    Adelaida Popa
    This document outlines multiple lead generation models for real estate and business purposes. It describes using value-based content like podcasts and blogs to attract audiences like home buyers and sellers. It then details using paid and organic methods across search engines, social media, and external real estate sites to generate leads that are followed up via phone, email, and text. The goal is to result in homes being sold or not sold, agents being recruited or not, and products/services being purchased or not.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 21

    GOA

    SELL HO

    JABS-- (VALUE BASED CONTENT)


    PODCAST SPEAKING
    SPEAKING BOOKS

    PAST CLIENT /COI

    DIRECT SEARCH ENGINE


    PRINT, PHONE, EMAIL GOOGLE , YAHOO, ETC…

    PAID
    LEAD CAPTURE
    INTERNAL PERSONAL SITES, LANDIN

    MIKEMAZYCK.COM, HOMETRADEWITHMIK

    FOLLO

    PHONE EMAIL

    RESULT

    HOME SOLD/ HOME NOT S


    AGENT LEAD GEN MODEL
    GOAL
    SELL HOMES

    METHOD
    ABS-- (VALUE BASED CONTENT) HOOKS--(NON-VALUE BASED CONTENT
    MWM CURRICULUM
    DIRECT PROMOTIONS OF MY PRODUCTS OR BUSINESS
    BLOG ETC…

    TARGET AUDIENCE

    T /COI HOME BUYERS/SELLERS

    MEDIUM
    SEARCH ENGINE SOCIAL
    OOGLE , YAHOO, ETC… FACEBOOK, INSTA, YOUTUBE, SNAPCHAT,ETC…
    BUSINESS PERSONAL PUBLIC FIGURE
    ORGANIC PAID ORGANIC
    LEAD CAPTURE
    RNAL PERSONAL SITES, LANDING PAGES,INBOUND PHONE,ETC..

    K.COM, HOMETRADEWITHMIKE.COM,MIKESREALTYGROUP.COM,ETC…

    FOLLOW UP SYSTEMS

    TEXT SOCIAL RETARGETING SEARCH ENGINE RETARGETING

    RESULT

    HOME SOLD/ HOME NOT SOLD


    EXTERNAL R.E SITES-
    R.COM, ZILLOW,ETC…

    PAID ORGANIC
    NGINE RETARGETING
    B

    JABS-- (VALUE BASED CONTENT)


    PODCAST SPEAKING
    SPEAKING BOOKS

    PAST CLIENT /COI

    DIRECT SEARCH ENGINE


    PRINT, PHONE, EMAIL
    GOOGLE , YAHOO, BING,ETC….

    PAID
    LEAD CAPTURE
    INTERNAL PERSONAL SITES, LANDIN

    MIKEMAZYCK.COM, HOMETRADEWITHMI

    FOLOW UP SY

    PHONE EMAIL

    RESULT
    HOME SOLD/ HOME NOT SOLD
    BROKERAGE OR TEAM LEAD GEN MODEL
    GOAL
    SELL HOMES HIRE AGENTS

    METHOD
    BS-- (VALUE BASED CONTENT) HOOKS
    MWM CURRICULUM
    DIRECT PROMOTIONS OF MY PRODUCTS OR BUSINESS
    BLOG ETC…

    TARGET AUDIENCE

    REAL ESTATE AGENTS HOME BUYERS/SELLERS

    MEDIUM
    SEARCH ENGINE SOCIAL
    FACEBOOK, INSTA, YOUTUBE, SNAPCHAT,ETC…
    OOGLE , YAHOO, BING,ETC….
    BUSINESS PERSONAL PUBLIC FIGURE
    ORGANIC PAID ORGANIC
    LEAD CAPTURE
    ERNAL PERSONAL SITES, LANDING PAGES ,INBOUND PHONE,ETC..

    CK.COM, HOMETRADEWITHMIKE.COM,MIKESREALTYGROUP.COM,ETC…

    FOLOW UP SYSTEMS AND CAMPAIGNS

    TEXT SOCIAL RETARGETING SEARCH ENGINE RETARGETING

    RESULT
    AGENT RECRUITED/ AGENT NOT RECRUITED
    ELLERS

    EXTERNAL R.E SITES-


    R.COM, ZILLOW,ETC…

    PAID ORGANIC
    NGINE RETARGETING
    PAST CLIENT /COI
    (INCLUDING SOCIAL FANS AND FOLLOWERS

    DIRECT
    PRINT, PHONE, EMAIL
    HOME TRADE-IN

    HOME SOLD/HOME NOT SOLD


    MULTIPLE BUSINESS LEAD GEN MODEL

    GOAL

    SELL HOMES HIRE AGENTS

    METHOD
    JABS-- (VALUE BASED CONTENT) HOO
    PODCAST SPEAKING MWM CURRICULUM
    DIRECT PROMOTIONS OF MY
    SPEAKING BOOKS BLOG ETC…

    TARGET AUDIENCE

    CLIENT /COI REAL ESTATE AGENTS HOME BUYERS/SELLERS


    CIAL FANS AND FOLLOWERS

    MEDIUM
    DIRECT SEARCH ENGINE SOCIAL
    PRINT, PHONE, EMAIL GOOGLE , YAHOO, BING,ETC…. FACEBOOK, INSTA, YOUTUBE, SNAPCHAT,ETC…
    BUSINESS PERSONAL
    PAID ORGANIC PAID
    LEAD CAPTURE
    INTERNAL PERSONAL SITES, LANDING PAGES, INBOUND PHONE, ETC..

    MIKEMAZYCK.COM, HOMETRADEWITHMIKE.COM,MIKESREALTYGROUP.COM,ETC…

    BUSINESS AND FOLLOW UP SYSTEM

    HOME TRADE-IN MIKE MAZYCK REALTY

    FOLLOW UP SYSTEMS AND CAMPAIGNS


    PHONE EMAIL TEXT

    RESULT
    HOME SOLD/HOME NOT SOLD NEW AGENT RECRUIT/ NOT RECRUITED
    GEN MODEL

    SELL INFORMATION PRODUCTS/SERVICES

    HOOKS
    DIRECT PROMOTIONS OF MY PRODUCTS OR BUSINESS

    ET AUDIENCE

    OME BUYERS/SELLERS INFO CONSUMERS TRIBE

    SOCIAL EXTERNAL R.E SITES-


    YOUTUBE, SNAPCHAT,ETC…
    R.COM, ZILLOW,ETC…
    PUBLIC FIGURE
    ORGANIC PAID ORGANIC
    PHONE, ETC..

    YGROUP.COM,ETC…

    LOW UP SYSTEM

    MAZYCK REALTY CONTENT MARKETING

    S AND CAMPAIGNS
    SOCIAL RETARGETING SEARCH ENGINE RETARGETING

    PURCHASE/ DID NOT PURCHASE


    TRIBE

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