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  • Proposalforbingo Sponsorship2019

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    The proposal requests Planet Fitness sponsor a local university Bingo event to raise $1,000 for a disability organization. It would target the branding and PR marketing pillar through community outreach. Previous similar events in the market are unknown but this small $100 donation plus prizes could promote the brand's image while supporting a local cause, aligning with the company's values at low cost within budget.

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    proposalforbingo sponsorship2019

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    The proposal requests Planet Fitness sponsor a local university Bingo event to raise $1,000 for a disability organization. It would target the branding and PR marketing pillar through community outreach. Previous similar events in the market are unknown but this small $100 donation plus prizes could promote the brand's image while supporting a local cause, aligning with the company's values at low cost within budget.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    36 views1 page

    Proposalforbingo Sponsorship2019

    Uploaded by

    api-451955477
    The proposal requests Planet Fitness sponsor a local university Bingo event to raise $1,000 for a disability organization. It would target the branding and PR marketing pillar through community outreach. Previous similar events in the market are unknown but this small $100 donation plus prizes could promote the brand's image while supporting a local cause, aligning with the company's values at low cost within budget.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Proposal for Sponsorship of Bingo Event

    What marketing pillar does this request target?

    This request target will focus on the marketing pillar of Branding and PR. It will look great that
    Planet Fitness is sponsoring the local university for a Bingo Event that is raising money for
    UNA, United Needs and Abilities.

    Why is this pillar being targeted?


    This pillar is being targeted because it is always good for Planet Fitness to step into community
    outreach. The goal for the event is to raise $1,000 for United Needs and Abilities of Salisbury,
    Maryland.

    Has this type of marketing been used before in this market or markets, if so, was it effective
    and how?

    Not sure

    Does it target brand awareness, promotion, cause, some or all?

    Cause:

    Promotion:

    If possible, estimate number of sales or CPA the request will generate?

    Is the request within budget?


    Yes, the group is only asking for a bingo prize and donation of $100. Very affordable.

    Cost/Other?

    Could include a one-year membership, freebies, and donation of $100

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