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    Sponsoring a branded area on a social networking site can help build a company's brand awareness and drive sales. Some key advantages include: 1) It exposes the company to a broader audience and creates awareness of the company's image. 2) When users are looking to make inquiries or purchases, they are more likely to choose a company they recognize from sponsorships. 3) Sponsoring positions the company as an expert and aligns them with causes, events, or charities that fit their goals and values. However, heavy sponsorship can also come across as overt advertising if not done carefully. The main goal is facilitating company growth and spreading their message to a broad audience.

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    Cb Assignment 3

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    Sponsoring a branded area on a social networking site can help build a company's brand awareness and drive sales. Some key advantages include: 1) It exposes the company to a broader audience and creates awareness of the company's image. 2) When users are looking to make inquiries or purchases, they are more likely to choose a company they recognize from sponsorships. 3) Sponsoring positions the company as an expert and aligns them with causes, events, or charities that fit their goals and values. However, heavy sponsorship can also come across as overt advertising if not done carefully. The main goal is facilitating company growth and spreading their message to a broad audience.

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    10 views1 page

    CB Assignment 3

    Uploaded by

    Mani
    Sponsoring a branded area on a social networking site can help build a company's brand awareness and drive sales. Some key advantages include: 1) It exposes the company to a broader audience and creates awareness of the company's image. 2) When users are looking to make inquiries or purchases, they are more likely to choose a company they recognize from sponsorships. 3) Sponsoring positions the company as an expert and aligns them with causes, events, or charities that fit their goals and values. However, heavy sponsorship can also come across as overt advertising if not done carefully. The main goal is facilitating company growth and spreading their message to a broad audience.

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    © All Rights Reserved
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    Consumer Behaviour

    KALIMUTHU. V

    1. Sponsoring a branded area on a networking site

    Advantages and disadvantages of sponsoring a branded area on a networking site


    Implementing the appropriate marketing strategy on a networking site, such as sponsorship,
    can help brand a company’s image and drive sales. There are many advantages of sponsoring
    is building awareness. The main benefit of sponsoring an event, a charity, or a project is that
    it creates awareness of a company’s image, thereby exposing the company to a different
    extent and a broader consumer/audience. This then provides the audience with positive
    cooperation. When an audience is looking to make an inquiry or a purchase on a networking
    site, they are more persuaded to choose your company over the competitors. Another
    advantage of sponsoring is that there is combined expertise. If a company decides to sponsor
    an event or charity on a networking site that is in line with its goals and values, sponsoring
    assists the company. It helps a company position itself as an expert in what they do. With the
    increase in the number of people using the internet and social media platforms, sponsoring a
    branded area on a networking site exposes the spaces to other companies nominated for the
    achievements. It also depicts their philosophy and dedication. The main aim is facilitating
    their growth, is achieved, and their message that is different from their competitors is spread
    and reaches a broad audience

    2. J&J’s Camp Baby was for moms only—no babies allowed. Would the company learn more
    about household influences by allowing children to accompany mom bloggers next time?
    They can allow the community to increase the member buy in.
    3. Do you think Vocal point moms should be asked to respond to surveys about some P&G
    products and also be invited to promote certain P&G products through word of mouth? Why,
    or why not?
    "Savvy Moms Share Maternal Instincts; Vocal point Offers Online Moms the Opportunity to
    be a Valuable Resource to their Communities,
    4. What are moms’ roles in the family decision-making process? How might other family
    members play a role?
    For years conventional wisdom among marketers has been that moms are the key decision
    makers about purchases and other important issues in most households. ... Increasingly, the
    new research has found, moms are acting more as “collaborators” and less as “leaders” of the
    household on the decision-making front.

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