Sl.No.

Title

1 The Indian Telecom Industry : Market and Competitive Scenario

2 Indian Premier League : The Big Brand in Doldrums

3 Brand Renewal : Rejuvenating and Rekindling Interest in the Brand

Viewers' Recall of Products and Brands Advertised
During the Telecast of IPL Matches

4
 Application of Michael Porter's Five Forces Model to
the Indian DTH Television Industry

6 Prospects for Biometrics in Indian Retail

7 Controversies Regarding Bollywood Films : A New Publicity Tool?

8 Successful Selling of Insurance Products: Challenges and Strategies

 9 Out-of-Home Advertising: Catching Customers on the Move

10 Indian Automobile Industry: Zooming into the Limelight

11 Technology Trends: Database Marketing

12 Google Goggles: A Revolution in Visual Search Technology

13 Brand Positioning: Prerequisite for Success in the Indian Market

14 Sports Lifestyle Products: Emergence of a New Category

15 Marketing of Banking Services

16 Marketing of Services in Rural India: A Fortune Yet to be Discovered

17 Strategic Dimensions Behind the Apple iPad
Abstract

The Indian telecom industry is one of the largest and fastest growing in the world. The
Government's liberal policies have completely revolutionized the telecom sector. Telecom
services are now available at very low prices, as a result of which the subscriber base has
increased phenomenally. However, the entry of numerous players, the low average
revenue per user and the reducing pace of business growth in recent years have made the
industry extremely competitive, with the possibility of mergers and acquisitions looming
large on the horizon. This project report will have 5 chapters including executive summary.
1. Introduction 2. Literature Review 3. Research Methodology 4.Data Analysis and
Interpretation and 5. Discussion and Conclusion. References/Bibliography and
Questionnaire will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's university guidelines and
will be delivered in soft copy within 7 working days.
The Indian Premier League (IPL) cricket matches have gone through three successful
seasons during 2008, 2009 and 2010 respectively. IPL has been modeled broadly after
similar leagues in football and other games that are popular elsewhere in the world. IPL
has seen tremendous success from the commercial point of view. It has also helped to a
great extent in creating excitement and interest in the game of cricket in India. However,
some recent controversies related to procedural and financial improprieties have marred
the image of the IPL brand. This case study takes a look at the positive and negative
dimensions of IPL and offers scope for debate and discussion. This project report will have
5 chapters including executive summary. 1. Introduction 2. Literature Review 3. Research
Methodology 4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report. This report is not
ready made. It will be a customised product which will be prepared as per the student's
university guidelines and will be delivered in soft copy within 7 working days.
Periodic brand renewal helps to keep a brand young and vibrant. Years may pass, but how
healthy and energetic a brand remains, depends not on its age, but on how it is perceived
by the consumers. Brand renewal helps in giving a fresh lease of life to a brand, which has
reached a point of stagnation or decline. A brand may be renewed or rejuvenated through
various means _ by providing a new zing to the product's features, or by making changes
to the packaging, logo, advertising and so on.This project report will have 5 chapters
including executive summary. 1. Introduction 2. Literature Review 3. Research
Methodology 4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report. This report is not
ready made. It will be a customised product which will be prepared as per the student's
university guidelines and will be delivered in soft copy within 7 working days.
This study is based on a survey carried out in Navi Mumbai among those who had viewed
IPL matches on television during the third season in April-May 2010. It is primarily an
advertising research and tries to identify the products and brands most often recalled by
the viewers, among those advertised during the telecast of IPL matches. It also explores
related issues such as influence of the advertisements on the buying decision, interest in
watching IPL matches in multiplexes without the ad breaks, etc.This project report will
have 5 chapters including executive summary. 1. Introduction 2. Literature Review 3.
Research Methodology 4.Data Analysis and Interpretation and 5. Discussion and
Conclusion. References/Bibliography and Questionnaire will be part of the report. This
report is not ready made. It will be a customised product which will be prepared as per
the student's university guidelines and will be delivered in soft copy within 7 working days.
The Five Forces Model of Competition was postulated by Prof. Michael Porter of Harvard
Business School in 1979 for analyzing an industry's competitive environment and
responding to the same with appropriate strategies. This report applies the same to the
Indian Direct-to-Home (DTH) television industry.This project report will have 5 chapters
including executive summary. 1. Introduction 2. Literature Review 3. Research
Methodology 4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report. This report is not
ready made. It will be a customised product which will be prepared as per the student's
university guidelines and will be delivered in soft copy within 7 working days.
Biometric technology has made considerable inroads in the retail sector in developed
countries, particularly for making payments against one's purchases. The technology is
being used as a solution for mitigating a variety of frauds, especially those related to
identity theft. The Indian retail sector too offers tremendous potential for the beneficial
use of this technology. The Unique Identification Authority of India's move to use
biometrics has given a strong fillip to this technology in India. This report offers a
preliminary assessment of the potential role that biometrics can play in the Indian retail
sector.This project report will have 5 chapters including executive summary. 1.
Introduction 2. Literature Review 3. Research Methodology 4.Data Analysis and
Interpretation and 5. Discussion and Conclusion. References/Bibliography and
Questionnaire will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's university guidelines and
will be delivered in soft copy within 7 working days.
Promotion is one of the four components of the marketing mix. And publicity in turn is one
of the elements of promotion. Publicity is a form of marketing communication where the
message appears to come from the medium itself and not from the marketer of the
product or service. Marketers would normally try to elicit positive publicity in order to build
goodwill among the target segments. However, several recent instances suggest that
negative publicity related to controversies associated with some Bollywood films have
worked strongly in their favor. The timing, context and content of the controversies also
make one wonder whether controversies are being engineered as an indirect tool for
promoting the films.This project report will have 5 chapters including executive summary.
1. Introduction 2. Literature Review 3. Research Methodology 4.Data Analysis and
Interpretation and 5. Discussion and Conclusion. References/Bibliography and
Questionnaire will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's university guidelines and
will be delivered in soft copy within 7 working days.
Insurance is probably the most misunderstood and perhaps also the most avoided offering
among the entire gamut of financial products. This is for the simple reason that it
addresses a negative emotion _ fear, i.e., the fear of loss of life, health or property. In the
light of this background, this report deals with the challenges and strategies of selling
insurance products.This project report will have 5 chapters including executive summary.
1. Introduction 2. Literature Review 3. Research Methodology 4.Data Analysis and
Interpretation and 5. Discussion and Conclusion. References/Bibliography and
Questionnaire will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's university guidelines and
will be delivered in soft copy within 7 working days.
With increasing fragmentation of traditional advertising media and growing resistance
among consumers to the bombardment of advertisements they are faced daily, marketers
are compelled to constantly explore new avenues to increase their chances of being seen
and heard by the target audience. Out-of-Home (OOH) advertising comes to the rescue of
marketers with its innate ability of being economical, effective, accessible and interactive.
This report explores the relative merits of this medium and provides several recent
examples of its effective and innovative usage.This project report will have 5 chapters
including executive summary. 1. Introduction 2. Literature Review 3. Research
Methodology 4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report. This report is not
ready made. It will be a customised product which will be prepared as per the student's
university guidelines and will be delivered in soft copy within 7 working days.
The Indian automobile industry is the ninth largest industry in the world and is growing at
a very fast pace. Many international players have entered India, both to cater to the
domestic market and also to use India as a manufacturing hub to meet the demand in
other countries. This report adopts a positive outlook and takes the view that the Indian
automobile industry is headed for very bright days in the years ahead.This report explores
the relative merits of this medium and provides several recent examples of its effective
and innovative usage.This project report will have 5 chapters including executive
summary. 1. Introduction 2. Literature Review 3. Research Methodology 4.Data Analysis
and Interpretation and 5. Discussion and Conclusion. References/Bibliography and
Questionnaire will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's university guidelines and
will be delivered in soft copy within 7 working days.
Database marketing plays an important role in the modern business world. As market
changes accelerate and the cost of technology declines, more industries and companies
are adopting database marketing. Database marketing helps to effectively use data about
consumers to sell one's products and also maintain continuous relationship with them.
Many marketers outsource the collection of consumer data and also carry out data
marketing activities. Several service providers have emerged to meet this requirement.
This report explores the relative merits of this medium and provides several recent
examples of its effective and innovative usage.This project report will have 5 chapters
including executive summary. 1. Introduction 2. Literature Review 3. Research
Methodology 4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report. This report is not
ready made. It will be a customised product which will be prepared as per the student's
university guidelines and will be delivered in soft copy within 7 working days.
Technological revolution in telecommunications and the Internet have led to dramatic
changes in the way services can be provided to consumers and businesses. This report
discusses Google Goggles _ the new visual search technology introduced by Google, which
enables searching based on visuals, using mobile phones having cameras and Internet
browsers. It also brings to light how this technology can be a potential tool for businesses
to reach out to their prospective customers. This report explores the relative merits of this
medium and provides several recent examples of its effective and innovative usage.This
project report will have 5 chapters including executive summary. 1. Introduction 2.
Literature Review 3. Research Methodology 4.Data Analysis and Interpretation and 5.
Discussion and Conclusion. References/Bibliography and Questionnaire will be part of the
report. This report is not ready made. It will be a customised product which will be
prepared as per the student's university guidelines and will be delivered in soft copy
within 7 working days.
Positioning of brands in the minds of consumers is becoming an important determinant of
market success. Does the consumer recognize and recall your brand? Has the brand been
positioned in the right way in the minds of the consumers? Is it seen as synonymous with
its product category? These are some questions which need to be answered by all
marketers who wish to make a mark with their brands.This report explores the relative
merits of this medium and provides several recent examples of its effective and innovative
usage.This project report will have 5 chapters including executive summary. 1.
Introduction 2. Literature Review 3. Research Methodology 4.Data Analysis and
Interpretation and 5. Discussion and Conclusion. References/Bibliography and
Questionnaire will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's university guidelines and
will be delivered in soft copy within 7 working days.
The Indian subcontinent has become the most desirable destination that no international
marketer can afford to ignore. However, the diversity and uniqueness of the market makes
it a tough nut to crack. In an environment characterized by intense competition, the early
detection of emerging trends has become critical for survival. Sportswear manufacturers
are realigning their strategies, taking advantage of the largest youth population in the
world and increased brand consciousness. This report looks at the strategies adopted by
major sportswear brands and the trends contributing to their changed outlook. This report
explores the relative merits of this medium and provides several recent examples of its
effective and innovative usage.This project report will have 5 chapters including executive
summary. 1. Introduction 2. Literature Review 3. Research Methodology 4.Data Analysis
and Interpretation and 5. Discussion and Conclusion. References/Bibliography and
Questionnaire will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's university guidelines and
will be delivered in soft copy within 7 working days.
The competition may be intense, yet there is room for everyone. Even today, after nearly
63 years of independence, about half the Indian population does not have access to banks.
And with rising income levels, the growth potential for banking services is immense.
However, in the face of increasing competition, the survival and growth of a bank largely
depends on its overall efficiency. Naturally, technological and managerial developments
that have impacted the marketing of banking services have to be duly considered and
adopted. This project report will have 5 chapters including executive summary. 1.
Introduction 2. Literature Review 3. Research Methodology 4.Data Analysis and
Interpretation and 5. Discussion and Conclusion. References/Bibliography and
Questionnaire will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's university guidelines and
will be delivered in soft copy within 7 working days.
This report explores the current scenario with regard to four important services in rural
India, namely telecom, insurance, banking and postal services. For many years, these
services were provided almost exclusively by the government, with a social objective.
Even to this day, basic postal services are the monopoly of the government. The private
entrants into telecom, banking and insurance services are required to meet certain
obligations towards catering to rural areas. But they are lagging behind, as the rural
market is not as attractive as the urban market at present. However, things could change
with urban markets getting saturated and rural markets becoming more viable. This
project report will have 5 chapters including executive summary. 1. Introduction 2.
Literature Review 3. Research Methodology 4.Data Analysis and Interpretation and 5.
Discussion and Conclusion. References/Bibliography and Questionnaire will be part of the
report. This report is not ready made. It will be a customised product which will be
prepared as per the student's university guidelines and will be delivered in soft copy
within 7 working days.
The Apple iPad was launched on April 3rd this year. It is described by many as the product
launch of the decade. This report takes a detailed look at the strategic and product
development dimensions pertaining to this unique innovation. It also unfolds a logical
argument through systematic analysis based on strategic management concepts, that
leadership rather than industry, company or strategic move, should be the unit of analysis
for gauging future profitability. This project report will have 5 chapters including
executive summary. 1. Introduction 2. Literature Review 3. Research Methodology 4.Data
Analysis and Interpretation and 5. Discussion and Conclusion. References/Bibliography
and Questionnaire will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's university guidelines and
will be delivered in soft copy within 7 working days.
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