Organizing a Product Launch

Session 1 – Product Launch

Introduction

We all like to eat ‘Pani Puri’. You might be regularly eating Pani Puri’s at your favorite joint.

1. Why did you select this particular Pani Puri joint?

My Tasks
2. Given below are the unique features of a fully automated Pani Puri Machine.

Features

1. It’s a steel anti corrosive body.

2. Serves with 5 different types of pani using bisleri water
3. Separate compartments for puri’s, filling, masala, chutney and water compartments.
4. The machine has a capacity for 100 servings at one time.
5. The machine accepts refilling of all compartments after one wash and dry cycle per 100
servings.
6. It serves to 5 customers at one time.
7. Customer can select one type of water per serving.
8. The plate comes out of the conveyor belt with filled pani puri’s and the cup of the selected
water type.

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Match the words with their meanings.

Words Meaning
1. Corrosive a. a piece of equipment with moving parts that uses power
such as electricity to do a particular job
2. Compartments b. an amount of food that is enough for one person
3. Machine c. to fill something again
4. Accepts d. a long continuous moving band of rubber, cloth, or metal,
used in a place such as a factory or airport to move things
from one place to another
5. Refilling e. gradually making something weaker, and possibly
destroying it
6. Serving f. a smaller enclosed space inside something larger
7. Conveyor Belt g. to take something that someone offers you, or to agree to
do something that someone asks you to do

Now, read the features of the product again and brainstorm ideas to market this
product.(Group work)

Your Ideas for marketing the product.

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3. Make a Presentation. For each presentation write your observations about-

1. Different ways in which the product is marketed-

2. Which presentation I liked the best and why?

3. Which presentation I did not like and why?

4. Discuss and list the factors that are important for marketing any product
successfully.

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The Road Ahead

Now, that you have got an idea about marketing the product. How about Designing an
imaginary product and organizing its Grand Launch!!! –Your Task!

While you are working towards this in the next four sessions you need to have-
 Regular attendance
 Completion of all exercises
 Active participation
 Team Spirit
 Leadership skills

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