CUSTOMER SHIT

KFC, Kentucky Fried Chicken is one of the worlds most largest and famous fast food
chain which is present all around the globe. KFC is famous for its non-vegetarian snacks
and the secret recipes which attracts almost all its customers.

According to me, KFC targets to almost all its customers aging from 16–40 or maybe
above that also. KFC always try to introduce a new snack meal once in every 2–3 months
along with me changes in mocktails and beverages depending on the season, place and
climate wherever the outlet is situated.

KFC target market includes both Non-vegetarian and Vegetarian customer

segments. KFC has items in its menu that cater to adults as well as
the young audience. Over the years the brand wanted itself to be perceived
as a family restaurant and has been running campaigns communicating the
same.
It in not only the FC but also the self service and customer satisfaction.
Placement of outlets
-KFC placed itself close to schools, colleges, cinemas as a result KFC enjoy a
large number of foodfalls everyday
The target of KFC’s marketing as far as I can tell, are people who love chicken, and more
specifically, their brand of fried chicken and sides