Data

Date: Sum - Total # Facebook Followers Sum - Total # of Posts per Month
Jan 693 77
Feb 870 82
Mar 1070 87
Apr 1316 84
May 1620 80
Jun 1992 87
Jul 2451 88
Aug 3014 79
Sep 3151 88
Oct 3302 89
Nov 3472 77
Dec 3662 77
Total Result 26613 995
Sum - Total of # "Likes" on Facebook Posts per Month
347
436
535
684
810
996
1225
1507
1576
1652
2009
2248
14025

Question 1: The platform that works the best for the farm stand see
more social engagement than Facebook and Instagram.
 Sum - Total # of Facebook "Comments" per Month Facebo
30000
87
108 25000
134
171 20000

203
15000
249
307 10000
377
5000
394
413 0
: r r l t t
890 te Ja n Fe b Ma Ap May Ju n Ju Au g Se p Oc Nov D e c s u l
Da e
927 lR
o ta
T
4260

Question 1: The platform that works the best for the farm stand seems to be YouTube, as it has much
more social engagement than Facebook and Instagram.
 Facebook Data

Data
Column C
Column D
Column E

l g t v c t
Ju Au Se p Oc No D e s u l
e
lR
o ta
T
 Data
Date: Sum - Total # of Instagram Followers
Jan 990
Feb 1189
Mar 1256
Apr 1449
May 1583
Jun 1870
Jul 2052
Aug 2238
Sep 2676
Oct 2938
Nov 3164
Dec 3358
Total Result 24763
Sum - Total # of "Likes" on Instagram Posts per Month
496
595
629
725
825
935
1026
1120
1338
1470
1632
1877
12668
Sum - Total # of "Comments" on Instagram Posts per Month
124 30000
149
157
25000
181
206
234 20000
257
280
15000
334
367
408 10000
842
3539
5000

0
: r r l t
a te Ja n Fe b Ma Ap May Ju n Ju Au g Se p Oc
D
 Instagram Data

Data
Col umn C
Col umn D

b r r y n l g p ct v c l t
Fe Ma Ap Ma Ju Ju Au Se O No D e s u
Re
tal
To
 Data
Date: Sum - Total # of YouTube Subscribers Sum - Total # of Videos Posted Per Month
Jan 120 27
Feb 143 30
Mar 184 32
Apr 206 32
May 229 36
Jun 278 31
Jul 318 33
Aug 420 34
Sep 554 39
Oct 654 35
Nov 733 38
Dec 832 48
Total Result 4671 415
Sum - Total # of Views on Videos per Month Sum - Total # of Video "Likes" per Month
1413 874
1717 1430
2093 1429
2525 1606
3048 1783
3678 2040
3995 2572
4351 2935
4757 3699
5220 4385
5754 4835
6282 5463
44833 33051
Sum - Total # of "Comments" on Videos per Month YouTu
345 50000
493
45000
581
740 40000
919
35000
984
1130 30000
1218
1422 25000

1631 20000
2752
3524 15000
15739
10000

5000

0
: r r l t t
a te Ja n Fe b Ma Ap May Ju n Ju Au g Se p Oc Nov D e c s u l
D Re
tal
To
 YouTube Data

Data
Col umn C
Col umn D
Col umn E
Col umn F

n Ju l u g e p ct ov e c u l t
Ju A S O N D es
R
tal
To
 Data
Date: Sum - Total of # "Likes" on Facebook Posts per Month
Jan 347
Feb 436
Mar 535
Apr 684
May 810
Jun 996
Jul 1225
Aug 1507
Sep 1576
Oct 1652
Nov 2009
Dec 2248
Total Result 14025
Sum - Total # of "Likes" on Instagram Posts per Month
496
595
629
725
825
935
1026
1120
1338
1470
1632
1877
12668
Sum - Total # of Video "Likes" per Month Likes on Each Platform
874 35000
1430
30000
1429
1606
25000
1783
2040 20000
2572
2935 15000
3699
4385 10000

4835
5000
5463
33051 0
: r r l t t
te Ja n Fe b Ma Ap May Ju n Ju Au g Se p Oc Nov D e c s u l
Da e
lR
o ta
T

Question 2: The social media platform with the most likes per m
kes on Each Platform Per Month

Data
Col umn C
Col umn D

p t v c lt
Oc No D e s u
Re
tal
To

rm with the most likes per month is YouTube by a landslide.

 Data
Date: Sum - Total # of Facebook "Comments" per Month
Jan 87
Feb 108
Mar 134
Apr 171
May 203
Jun 249
Jul 307
Aug 377
Sep 394
Oct 413
Nov 890
Dec 927
Total Result 4260
Sum - Total # of "Comments" on Instagram Posts per Month
124
149
157
181
206
234
257
280
334
367
408
842
3539
Sum - Total # of "Comments" on Videos per Month Comments O
345 18000
493
16000
581
740 14000
919
984 12000
1130
1218 10000

1422
8000
1631
2752 6000
3524
15739 4000

2000

0
: r r l t v
te Ja n Fe b Ma Ap May Ju n g
Ju Au Se p Oc No D
Da
ta
To

Question 3: The social media platform with the mo

 Comments On Each Platform Per Month

Data
Col umn C
Col umn D

ay n l g t v c t
M Ju Ju Au Se p Oc No D e s u l
e
lR
o ta
T

media platform with the most comments and discussion is also YouTube by a very wide margin.
 Data
Date: Sum - Total # of Visitors on Website per Month
Jan 243
Feb 255
Mar 304
Apr 338
May 362
Jun 377
Jul 419
Aug 425
Sep 445
Oct 485
Nov 510
Dec 630
Total Result 4793
Sum - Total # of Adword Clicks per Month Correlation Between Visitors an
76 6000
78
93 5000
109
124
4000
140
154
167 3000

182
227 2000
251
269 1000
1870

0
: r r l t t
te Ja n Fe b Ma Ap May Ju n Ju Au g Se p Oc Nov D e c s u l
Da e
lR
ta
To

Question 4: It seems to be only a small margin of correlation

number of visitors, as anywhere from 1/2 to 1/3 of the total v
Campaign. It was fairly steady, but the recent jump of visitors
similarities.
n Between Visitors and Adword Clicks

Data
Col umn C

t v c lt
Oc No D e s u
Re
tal
To

mall margin of correlation between the Adword Campaign and the

om 1/2 to 1/3 of the total visits are coming from the Adword
the recent jump of visitors for December 2018 throws off any
 Facebook

Total of #
Total # of
Total # Total # of "Likes" on
Facebook
Facebook Posts per Facebook
"Comments"
Followers Month Posts per
per Month
Month
Date:
January-17 40 30 20 5
February-17 67 36 34 8

March-17 82 35 41 10

April-17 101 35 76 19

May-17 125 35 62 16

June-17 153 35 77 19

July-17 189 35 94 24
August-17 232 35 116 29

September-17 285 40 143 36

October-17 351 39 176 44

November-17 432 32 216 54

December-17 531 33 266 66

January-18 653 47 327 82
February-18 803 46 402 100

March-18 988 52 494 124

April-18 1215 49 608 152

May-18 1495 45 748 187

June-18 1839 52 919 230

July-18 2262 53 1131 283

August-18 2782 44 1391 348

September-18 2866 48 1433 358

October-18 2951 50 1476 369

November-18 3040 45 1793 836

December-18 3131 44 1982 861

 Visionare

Social Media Data f

January 2017

Snap Chat Instagram

Total # of
Total # of Total # of
Snaps Total # of
Snaps Sent Views on
Snap Score Posted on Instagram
to Friends Snap Story
Story per Followers
per Month per Month
Month

536 187 225 50 5

665 201 211 80 40

674 160 221 83 53

724 186 216 58 88

823 170 191 58 130

910 188 202 55 200

1276 160 186 65 260

2098 183 204 55 391

2256 155 188 68 482

2791 176 201 86 579

3043 192 195 96 702

3281 178 193 94 810

3342 276 210 118 985
3486 256 226 100 1149

3719 247 290 96 1203

3802 337 364 93 1361

4213 244 381 107 1453

4356 195 333 97 1670

4781 323 301 130 1792

4923 241 390 148 1847

5012 208 392 137 2194

5374 292 417 150 2359

5585 221 252 142 2462

5972 226 258 139 2548

 Visionare Marketing Firm

ocial Media Data for Sunny View Farm Stand

January 2017 to December 2018

Current Platforms in Use:

Instagram YouTube
Total # of
Total # of
"Comments" Total # of Total # of
"Likes" on Total # of
on Videos Views on
Instagram YouTube
Instagram Posted Per Videos per
Posts per Subscribers
Posts per Month Month
Month
Month

3 1 7 3 40
20 5 9 4 68

27 7 15 5 114

44 11 22 7 149

98 24 26 8 195

100 25 37 10 254

130 33 40 9 331
196 49 55 11 431

241 60 64 15 562

290 72 71 13 732

351 88 93 18 952

405 101 100 23 1143

493 123 113 24 1373
575 144 134 26 1649

602 150 169 27 1979

681 170 184 25 2376

727 182 203 28 2853

835 209 241 21 3424

896 224 278 24 3664

924 231 365 23 3920

1097 274 490 24 4195

1180 295 583 22 4488

1281 320 640 20 4802

1472 741 732 25 5139

d

uTube Website

Total # of Total # of Total # of Avg Time Total # of

Video "Comments" Visitors on Visitor Email
"Likes" per on Videos Website per Spends on Signups Per
Month per Month Month Website Month

50 15 50 0:20 3
35 11 54 0:24 9

27 8 80 0:31 10

56 17 99 0:27 3

69 21 104 0:34 5

187 54 117 0:26 20

212 55 145 0:31 25

301 83 140 1:45 18

378 94 141 5:01 19

425 139 168 3:45 20

539 250 177 4:21 17

740 228 182 1:39 18

824 330 193 0:54 18
1395 482 201 0:42 16

1402 573 224 0:41 21

1550 723 239 0:38 19

1714 898 258 0:53 17

1853 930 260 0:37 15

2360 1075 274 0:42 20

2634 1135 285 2:10 87

3321 1328 304 3:51 74

3960 1492 317 4:23 85

4296 2502 333 1:31 96

4723 3296 448 0:56 88

 Google

Total # of Total # of Total # of Current

Contact Adword Google Google
Submissions Clicks per Reviews per Rating (scale
per Month Month Month of 1-5)

3 16 5 5
7 13 5 5

1 20 0 5

8 22 5 4

10 25 2 5

23 23 5 5

24 34 1 4
18 42 5 4

21 48 5 4

20 50 2 5

18 51 3 5

19 44 2 5
25 60 4 4
18 65 5 5

16 73 5 5
16 87 3 5

19 99 5 4

18 117 4 5

20 120 2 5

32 125 8 5

42 134 5 4
62 177 7 5

46 200 8 5

58 225 9 5