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Organization:: Supply Chain Management of Coca Cola Company
Organization:: Supply Chain Management of Coca Cola Company
Organization:
Acknowledgement
First of all, we are thankful to Almighty Allah (The most gracious
and the most powerful, the knower of hat’s see a d u see ),
for giving us the courage and power to learn and to apply our
knowledge for the benefits of mankind.
We would like to express profound gratitude to our instructor
or teacher Sir Shoaib, for their support, encouragement,
supervision and useful suggestions throughout this project work.
We would not have been able to finish this wonderful project
without his support and guidance. Thank you for patiently
guiding us throughout this project and motivating us to work at
our best. Group members are Shahzaib Malik, Saad Mussarrat,
Talha Hassan and Maaz Uddin for the course of supply chain
management and the organization or company is the coca cola
company.
Introduction
Vision
• To become the best place to work for people
• To present the world a quality beverage brand.
• To make a difference by helping, building and supporting sustainable communities.
• Being highly effective and fast moving organization
Mission
• To refresh the world and inspire moments of happiness and optimism.
• To create value and make a difference.
Values
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
Competitive Strategy
• Focus on aggressive marketing has been the cornerstone of the culture and strategy of
its business.
• Coca-Cola always made expansion efforts.
• Coca-Cola not only produces soft drinks but it also serves energy drinks, tea, juice
drinks and water.
• Acquisition for gaining competition advantage.
• The most important factor of the Coca Cola Company is its employees.
• Coca-Cola is selling its product to the multinational organizations like MC Donald's,
KFC, Sub-way, Dunkin Donuts and also keeping local market in focus.
• Coca-Cola is focusing on public by charitable contributions.
• Coca-Cola’s alue a d future de elop e t pla s lead to i rease i the i terest are
holders.
• They are operating through push strategy of supply chain worldwide in the beverages
industry.
1. Africa
2. Pacific
3. European Union
4. Latin America
5. Asia
6. North America
Information Requirements
To ensure that valuable, actionable knowledge readily flows across the supply chain,
information must be
Accessible
Relevant
Accurate
Timely
Transferable
Suggested Improvements
TARGET MARKET
Coke’s commercials basically based on young generations, so, the young generation is
the target market of Coke because they want to represent Coke with the youth and
energy but they also consider about the old people they take then as a co-target
market.
MAJOR SEGMENTS
Major segments are basically those people who take this drink daily and those areas
where the demand are higher than the other areas. There are so many people who
take this drink daily and those people who take weekly and those who take less often
are always there as well. So, their basic segments are those people who take this drink
regularly.
There are so many factors, which affects the sale of coke. Here we are discussing three
major factors which effects coke.
Per capita income
Competitors
Weather
FEATURES
Coke is having difference in taste than Pepsi due to having difference in ingredients.
Coke has maintained global leadership in soft drink industry.
Coke is trying to focus on worldwide expansion of the cola market.
Coke must try to focus on its relationships with bottling subsidiaries.
Coke is facing a major challenge in developing countries that their regional bottlers may
not have the financial resources to continue expansion.
The brands are trying to create world-wide economic development and population
growth to sustain sales and profits
c) PRODUCT REVIEW
Coca-Cola has, and still, continued to reign in the consumers market stunning other
companies with their artistic and viewer-friendly commercials
Coke is having difference in taste
Coke has maintained global leadership in soft drink industry
Coke is trying to focus on worldwide expansion of the beverage market
d) Competitive Review
BUYERS/CUSTOMERS
Coca-Cola has three major and large customers in the market, food street 60,000 cerates
/year, McDonalds 40,000 cerates/year and Pakistan Railways who buy 50,000 cerates /year.
However, these three customers being large and powerful are in an influential and
bargaining position they can demand discount or others facilities like (boards
sign/freezers/coolers etc.) and impose a threat to switch to their closest rival and
competitor Pepsi.
SUBSTITUTES
Nestle products like juices, coffee, mineral water etc. and Shezan juices are substitutes of
Coke for health conscious people and other fresh juices.
RIVALS/COMPETITORS
DIRECT COMPETITORS
The direct competitor of Coca-Cola is Pepsi and that of CCBPL is PCI (Pepsi cola international)
there is always ongoing tuff competition between these two arch rivals with Pepsi leading
with 54% market share and Coke gradually growing and catching up 36% market share in
Pakistan. However on global level the situation is reverse. Both companies often engage in
price cut wars, prize scheme wars and sponsorship wars to win over each other customers.
INDIRECT COMPETITORS
These include Nestle and Shezan juices that do not pose a threat to Coke as yet but
has the potential to do so as it is exploiting the natural aspect and health issues more
a d ore to ake people o s ious a out physi al fit ess Coke has lau hed Diet
Coke to ou ter the physi al fit ess de a ds.
For beverages like Coke the buffering and smoothing policies does ’t matter and they
don’t apply anymore because Coke remains in demand all the year round in festivals,
parties, events, meetings sports etc.
SUPPLIERS
Coca-Cola has authorized suppliers and which do not pose a threat to it. Anyhow Coke
does have a quality check procedures in its plants to ensure that they get the right
kind of ingredients from suppliers.
NEW ENTRANTS
Coca-Cola is not afraid of competing .it doesn’t fear losing its share to Mecca- Cola or
other new entrants. The company management believes that new entrants provoke
healthy competition, which will provide Coke with a challenge to hold on to its loyal
customers. Besides it will take a lot of effort on the part of new entrants like Mecca-
Cola, Pak-cola to fully launch its product in Pakistan and capture or even motivate
people to switch on to their new product from Coke.
COMPETITIVE ADVANTAGES
Brand name, symbol and bottle shape are distinctive features of Coca-Cola which give
it an edge over its competitors. (Even without name people can easily identify Coke’s,
fanta’s, and sprite’s bottle from crowd.) They cannot be copied or imitated by others.