Business Plan

I. Identifying Information:
Sub-Project Title: Mudcrab Culture in pond (400sq.m)
Name of Sub-Project Proponent/Enterprise group:
Muslim-Christian Fishpond Caretaker Association
Location: Proper Sambulawan
Barangay: Barangay Sambulawan
Province: Sultan Kudarat Maguindanao

No. of Beneficiaries: 45
Male: 44
Female: 1

Contact Person:
Name: Abdulrauf Dama
Position: President
Contact Number:

Total Project Cost: Php 224,420.00

FishCORAL Fund: Php 207,420.00
PO Counterpart: Php 17,000.00

Rationale:

The Muslim-Christian Fishpond Caretaker Association was establishment last

September 2018 with the total of 45 members. The said Association members are the
beneficiaries of Mangrove Rehabilitation Project in Coastal Resources Management,
since the Mangrove rehabilitation project has already finish, the said members want to
proposed a livelihood project for the sustainability of their income, the members of
Association member has already expertise and skills on crab culture in pond, since some
of the members are wild crab catchers. However, define difficult to defray daily family
expenses. With this scenario the group wishes to at least 400 square meters through the
help of FishCORAL Project of ARMM-BFAR to increase the production, thus increase
their family income.
COMPONENTS OF THE BUSINESS PLAN
Section 1: Marketing Plan

1. Description of the Product

PRODUCT PACKAGING TOTAL
MATERIALS COST
Mudcrab Indiginous Materials(Coconut Leaves 0.00
Carton 500.00
TOTAL : 500.00

The Mud crab of Sambulawan Cooperative produces good product, and has two
classifications the B1 (FEMALE) and the B2 (MALE) the prices of each classification
depend of the sizes and the gender.
 Live mud crabs
 Marketable size (200grams)

Classification: Pricing
Mix Mudcrab P550.00-Farm Gate Price P650.00- Market Price

2. Location
Proper Sitio Sambulawan, along the river Barangay Sambulawan

3. Market area Price

 Pantalan Cotabato City P550.00 – P650.00
 Local markets/Public markets of P550.00 – P650.00
Cotabato City
 Sultan Kudarat Markets P550.00 – P650.00
 Neighbor Public Municipalities P550.00 – P650.00
 Consolidators P550.00 – P600.00

4. Main customers
The main customers of the product are the local traders some of the
residents/neighbors also engaged on buy and sell.
 Local Traders
 Compradors/Consolidators
 Local Markets
5. Monthly Total demand
According to the Trader and Cooperative
• Wet Market Consolidators - 1 tons above
• Neighbor Buy and Sell/Pantalan Vendors - 25 kg. above

6. Selling price
There is the different classification of mudcrab, however for this project the
People’s Organization would only harvest and sell 200 gramers mix crabs for 550 per
kilo.
Classification Farm Gate Price Market Price
Mix (Female and Male) P550.00 P650.00
200 gramers/per crab

7. Sales forecast
• Demand is higher than supplies
• Presence of consolidators/wholesaler (comprador)
The current price of mudcrabs in local market is relatively higher than fish and it’s
projected to increase in the world market depending on the demand and international
occasion like Chinese New year and Christmas, the prices of the mudcrab is doubled-
tripled from its regular price.

8. Promotional measures
ACTIVITY UNIT QTY COST/UNIT TOTAL COST
Tarpaulin 3x6 2 500.00 1,000.00
Total 1,000.00

9. Marketing strategy
• Direct selling to public markets
• Direct selling to government/private institution (ILALAKU)
• Agri. trade fairs

10. Marketing budget

Activities Cost
Packaging and labeling 500.00
Promotional 1,000.00
Transportation 1,000.00
Total Cost 2,500.00
 Section 2: Production Plan
1. Production process
1.1 Process flow chart

Mudcrab Culture Flowchart

Area Care management

Stocking Harvesting Market Consumer
preparation and maintenance

-Feeding
-Clearing Procurem -Repair/ Scooping Contacting
(1wk) ent of Fixing / of buyers -Direct
Installation crab lets stakes seeing -transporting buyers
of -initial -monitoring -by hand Classifying
enclosure if there and tying -Retailer
weighing -by pot
(2wks) are
50grams method (gapos)
escapes
-Sampling

ACTIVITY
1.2 Process or procedures
a. Pre-operational
 2 week clearing of the area
 1 weeks’ installation
 Booking of order, Purchase / source out from other potential crab lets
suppliers.
b. Stocking
 3,000 pcs, crab lets – total stocking density.
c. Feeding
 Crab lets will be fed twice a day at a feeding rate of 0.2% of ABW with
trash fish, unconsumed food shall remove from the pond to maintain the
better the water quality and cleanliness of the pond.
 Feeding tray will have used in order to minimize wastage and to monitor
the fish feed consumption.
d. Stock sampling
 Sampling is every 15days to avoid stressed of the cultured crabs.
 The method used is scooping/seeing, by hand and by pot method.
e. Harvesting
• The stocking rate to be adapted is 8pcs/ square meter.
 • The production is expected to yield approximately not less than
480 kilogram every harvest period. Production will be manipulated in a
manner of that, there shall be 3 crops per year.
• Total harvest may be done after 4 months of culture.
f. Packing
• Tie the pincers of newly-harvested crabs using coconut leave or
suwak before transporting them to the market
 1kilo gram/ tie
 1 piece per tie

2. Planned capacity/production cycle per year

Production schedule:

ACTIVITY W W W W W W W W W W W W W W W W
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Area Preparation
Stocking
Care
Management and
Maintenance
Harvesting
Market
Consumer

3. Raw materials (volume, Cost, source)

Supplies and materials:

ITEMS QUALITY UNIT COST TOTAL COST

Poly net DW,12K 4 rolls 10,000.00 40,000.00
BB net SW 20 meter 90.00 1,800.00
Plastic Cellophane (0.02mmx4ft) 4 rolls 3,800.00 15,200.00
Monofilament nylon 200lbs 8 kg 500.00 4,000.00
Monofilament nylon; 80lbs 4 kg 500.00 2,000.00
Bamboo post 200 pieces 50.00 10,000.00
Bamboo poles 20 pieces 250.00 5,000.00
Digging blades 6 pieces 990.00 5,940.00
Steel needles large size for plastic 4 pieces 420.00 1,680.00
Bolo 4 pieces 450.00 1,800.00
TOTAL ---------------------------------------------------------------------- Php 87,420.00
DEPRECIATION COST
ITEMS Life Span 1 year 2 years 3 years
Polynet DW,12K 3 years 6,666.6 6,666.6 6,666.6
Plastic Cellophane 2 years 3,200.00 3,200.00
(0.02mmx4ft)
Monofilament nylon 200lbs 2 years 840.00 840.00
Monofilament nylon; 80lbs 2 years 419.00 419.00
Bamboo poles 1 year 5,000.00
Digging blades 3 years 800.00 800.00 800.00
Steel needles large size for 3 years 66.00 66.00 66.00
plastic
Bolo 3 years 166.6 166.6 166.6
TOTAL 17,158.2 12,158.2 7,699.2

Production cost
ITEMS QUALITY UNIT COST TOTAL COST

Crablets (50g/pc) 3,000 pieces 30.00 90,000.00

Trash fish Feeds 600kilograms 50.00 30,000.00

TOTAL------------------------------------------------------------------------------- Php 120,000.00

4. Labor (manpower and cost)

Manpower Requirements:

POSITION QUANTITY DUTIES BASIC SALARY

Worker 1 3 Feedings 1,750/per cycle
Worker 2 3 Repair / Maintenance 1,750./per cycle
Worker 3 Installer of the supplies and 9,500.00
materials (1 day) pakyaw
Worker 4 4 Harvesting 2000/per cycle
TOTAL COST 14,500.00

5. Production cost
Particulars Total Cost
Equipment/Materials 87,420.00
Production Cost 120,000.00
Labor 14,500.00
TOTAL 221,920.00

Section 3: Organizational and Management Plan/ Operations Plan

 1. Form of business: Association
2. Organizational structure

3. Staffing

Position Duties and Responsibilities Qualification

Farm Manager In-charge of the overall operation  Must have a technical know-how
of the project. on the overall operation of the
project.
 Must be knowledgeable on simple
business operation.
Administrative  Secures all documents regarding  With knowledge in public related
and Marketing the day to day transactions of its and legality works.
Officer workers.  Resourceful and competent.
 Responsible for public related  Must have knowledge and
negotiations and concerns. experience in business related
 Contact buyers and customers works.
prior to harvesting.  Honest, responsible and proactive.
 Meet/assist customers during
harvest period.
Cashier  Receives cash transactions of the  With knowledge in simple
(women’s) business. accounting.
 In-charge in banking and other  Honest; must have knowledge in
matters concerning monetary simple banking transactions.
transactions.
Bookkeeper  Record sales and disbursements.  Must have simple accounting
 Safe keeping of records and background.
transactions.  Knowledgeable in simple business
transactions.
Farm Worker  Feed and monitor stocks.  Good diver and swimmer.
 Clean and remove barnacles on  Responsible, honest, alert and
the nets. proactive.
 Provide 24/7 security of project
assets.
 May follow duties as need arises

PRE-OPERATING ACTIVITIES: Through GANTT CHART

 ACTIVITY TIMEFRAME (in months)
J A S O N D J F M A M J
Preparation of BP
Negotiation for financing
Registration of business
Setting up of prodn activities
Other activities
Start of business operation

Section 4. Financial plan

1. Project Cost
Total Project Cost: Php 224,420.00
FishCORAL Fund: Php 207,420.00
PO Counterpart: Php 17,000.00

2. Financing plan and requirement

Particulars IFAD LGU PO Total
Fixed assets (equipment/facility
Working Capital/ Operational 207,420 207,420
Expense (raw materials,
seedlings, fingerlings)
Labor (manpower salary 14,500.00 14,500.00
Marketing Cost 2,500.00 2,500.00
Pre-operating expense
Overhead cost
Others
TOTAL 207,420 17,000.00 224,420.00

ASSUMPTIONS:
Production Area : 400 square meter
Stocking Density : 8 pieces per square meter
Initial weight : 50grams/pc
Total Stock : 3,000 pc
 Culture Period : 3-4 months
Survival Rate : 80% (2,400)
Mortality rate : 20% (600)
Weight at harvest : 200gram/pieces
Selling price : 550.00 per kilogram
Production per Cropping/cycle : 480 kilograms
No. of Cropping/per year : 3croppings
Feeding rate : 0.02% of ABW
Expected sales : 264,000.00 pesos/per cycle

Section 5. Sustainability or Expansion Plan

The project is critical during the first part of the business. That is why keeping records of
everything that is coming in and out of the money collection of the people’s organization is
really an important factor to take in to consider. During the first cycle, every expenditure will be
recorded up to the last cent to keep track of the capital. Officers are elected to have certain
responsibilities and treasurers and book keeper will have a great role during the first part of the
business. It is important to elect the right people for those positions.
In the process of expansions of the business, the proposed project will have atleast 10%
of the income per month to be allotted for expansion of business. It is expected to have a bigger
business in the end of the first year of the project. Budgets will strictly be recorded to keep in
track of everything and avoid bankruptcy or high decrease of income

Section 6. Risk Management Plan

Risks/Threats Steps/mitigating When? Responsible Person
measures
Typhoon 1. Listen to news or Daily All members
weather advisory
2. Inform all members Immediately PIO, All Officers
of the weather
condition Immediately when bad All members
3. uplift the fish net weather
during flood. noticeable/visible
4. using water aerator
when el nino days.
Poaching and thief 1. Creation of security Start of the project Officers
guards or assignment
of members
2. Prepare plans for Start of the project Officers and
safeguarding the members
project and scheduling
(day and night shift)
Diseases 1. Isolate the affected Immediately President or the
fish and soak in water beneficiary
with medicine
2. Request assistance
from BFAR
MONITORING AND EVALUATION, M&E

Monitoring and evaluation will be conducted by the FishCORAL M & E Team and BFAR staff
in coordination with the POs, MFARMCs and LGUs of the municipality to ensure the proper
implementation of the project.

1. FishCORAL team / RPMO will ensure that there is a strict compliance of PO’s
on the DOLE code of conduct.
2. The CF will closely monitor the POs in all their activities starting the
distribution of seaweeds paraphernalia, planting, production and regular
meetings of PO’s.
3. The CF will ensure that the PO’s strictly comply the rules and regulation stated
on the by-laws.
4. Comprehensive monitoring and spot-checking of the FLDT, FishCORAL
Team, Provincial Coordinator, and Community Facilitator every month will be
conducted depending on the availability of the concerns.
The PO will also create a monitoring team to conduct regularly on the operations of the project.
A record book shall be established and there will be a monthly meeting with the officers. A
status report of the project will be submitted to CF and MPMO.

ANNEXES

I. List of direct sub-project implementers/beneficiaries

II. Certificate of Registration