SJMC : Bachelors of Arts in Journalism & Mass Communication

Development of Media Industry

Course Code: MJDMI 10101 Credit Hours - 02

Outcome: At the completion of the course students will be able to understand the development pattern of
media industry in India

Instructional plan
Module Content
Module I Brief History of Media Industry in India
Early Newspapers in 18th Century
Role of press in freedom movement
All India Radio

Module II Introduction of TV in India

SITE; Doordarshan
Cable TV in 90’s;Newschannels
Introduction of FM channels
DTH; Digital Platforms of Media
Social Media
Module III Trends in Media Industry
KPMG Report

Prescribed Material:

 Gunarathne, Shelton A.. (2000). Handbook of Media in Asia, Sage

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