Choosing the best Toothpaste:

Switching from Closeup to Sensodyne

Toothpaste is a paste used with a toothbrush to clean and maintain the health of teeth. Toothpaste
is used to promote oral hygiene: it aids in removing plaque and food from the teeth, and delivers
active ingredients such as fluoride to help prevent tooth decay and gum disease. Toothpaste
comes in a variety of colors and flavors, intended to encourage use of the product. Following are
the reasons that can encourage a person to use Sensodyne.

Write down the reasons why you will buy a particular product.
1) Sensodyne toothpastes provide proven pain relief in just 3 days with twice daily brushing.
2) Sensodyne toothpastes repair, strengthen, and protect sensitive areas of your teeth and provide
lasting sensitivity protection
3) Sensodyne toothpastes are specially formulated to protect your teeth against the effects of
enamel erosion from everyday acidic foods in your diet.
4) Sensodyne toothpastes go inside the tooth to soothe the nerves, providing 24/7 protection
5) Sensodyne toothpastes help to restore the natural whiteness of your teeth

While writing think about the factors that influence your decision.

1) Many Dentists advise their patients to use Sensodyne toothpaste.

2) The toothpaste is rich in Fluoride content
3) All the products of Sensodyne are free of Sodium Lauryl Sulfate which is harmful for body
4) These toothpastes are little bit high in price. And consumer always link the high price with
good quality
5) Sensodyne toothpastes don’t contain that strong minty flavor which cause coolness in mouth.

Write the reasons that may help you change the choice you made earlier
1) Sensodyne is specifically formulated to be kinder to sensitive teeth whereas Close-up is mostly
used to improve your breath and shine your teeth
2) Close-up contain sodium lauryl sulfate, the ingredient which can scrub away tooth enamel
3) Close-up's key ingredients are glycerin and alcohol to generate the feeling of freshness in
mouth.
4) Sensodyne contains isopentane, a hydrocarbon that can harden your enamel and protect it
against acidic foods and beverages whereas close-up don’t contain that ingredient.
5) Close-up focuses more on fresh breath, and hence contain that strong minty flavor which
creates very unpleasant feeling in the mouth