Name: Pham Phuong Thao

Thesis Outline – Digital marketing in healthy food sector

ACKNOWLEDGEMENTS

ABSTRACT

INTRODUCTION

1.1. Research background

1.2. Significant of the study
1.3. Research topic
1.4. Research questions
1.5. Rationale
Chapter 1: Literature review
1.1. Marketing
1.2. Digital marketing
1.2.1. Definition
1.2.2. The use of digital marketing
1.3. Healthy food sector
1.3.1. Overview
1.3.2. Prospects of the sector
1.3.3. Healthy food sector in Vietnam
1.4. Acknowledgement of previous studies
Chapter 2: Methodology
2.1. Context of study
2.2. Questionnaires description
2.3. Data collection process
2.4. Sample description
 2.5. Data analysis
Chapter 3: Findings & Discussion
Conclusion
1.1. Summary of findings
1.2. Strength and limitations
1.3. Recommendations

REFERENCE