The document summarizes a study of customer satisfaction with Mahindra & Mahindra motors. It describes the methods used, including collecting data through questionnaires from a sample of 100 customers, analyzing the data by calculating percentages and organizing responses, and presenting the findings in charts, diagrams, and a written report. The statistical tools used were MS-Excel and MS-Word. The document was submitted by four students as part of their BBA program.
The document summarizes a study of customer satisfaction with Mahindra & Mahindra motors. It describes the methods used, including collecting data through questionnaires from a sample of 100 customers, analyzing the data by calculating percentages and organizing responses, and presenting the findings in charts, diagrams, and a written report. The statistical tools used were MS-Excel and MS-Word. The document was submitted by four students as part of their BBA program.
The document summarizes a study of customer satisfaction with Mahindra & Mahindra motors. It describes the methods used, including collecting data through questionnaires from a sample of 100 customers, analyzing the data by calculating percentages and organizing responses, and presenting the findings in charts, diagrams, and a written report. The statistical tools used were MS-Excel and MS-Word. The document was submitted by four students as part of their BBA program.
SYNOPSIS ON STUDY OF CUSTOMER SATISFACTION OF MAHINDRA & MAHINDRA MOTORS
Submitted by
Yuvraj Singh (BBA/40541/16)
Kumar Subham (BBA/40523/16) Varun Dev Sinha (BBA/40513/16) Saurabh Kumar (BBA/40502/16) METHOD USE TO PRESENT DATA:- Data Analysis & Interpretation – Classification & tabulation transforms the raw data collected through questionnaire into useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted into understandable and orderly statistics are used to organize and analyze the data: Calculating the percentage (%) of the responses. Formula used = (no. of responses / total responses) * 100 REPORT WRITING AND PRESENTATION Report Encompasses – Charts, diagrams Sample Size: 100 Universe refers to the total of the units in field of inquiry. Our universes will all the peoples those are customers of MAHINDRA & MAHINDRA motors. METHOD OF SAMPLING:- The technique used for conducting the study will convenience sampling technique as sample of respondents will be chosen according to convenience. STATICAL TOOLS:- MS-EXCEL AND MS-WORD.