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beverage worldwide.
Scientific name of tea is Camellia Sinesis.
Tea is an aromatic beverage.
Commonly prepared by pouring hot or boiling water over
cured leaves of the tea plant.
After water, tea is the most widely consumed beverage in the
world.
It has a slightly bitter, and astringent flavor that many people
enjoy.
Tea is consumed in both hot & cold ways
Tea was likely originated in Yunnan, China during the Shang
Dynasty (1500 BC–1046 BC) as a medicinal drink.
Tea was first introduced to Portuguese priests and merchants
in China during the 16th century.
Drinking tea became popular in Britain during the 17th
century.
Bulk
trading is done through the auctions held in
these centers.
CAPABILITIES:
Production of wide range of teas- black, (ctc, orthodox), organic
teas, green teas.
High quality specialty teas- Assam, Darjeeling, high range
Nilgiris, orthodox etc.
OBSTACLES:
Terror
Government Interference.
Poor communication facilities.
Trade Unionism.
Low level of Professionalism
Export Bottlenecks.
Plantation Labor Acts.
Environmental degradation- floods and soil erosion
BARRIERS
Inadequate Land
Different Climatic conditions
Unskilled labor
Lack of mechanization
Lack of infrastructural facilities in terms of power
Erratic supply of inputs such as fertilizers, gas etc.
No control over price realization
WEAKNESSES:
Antiquated Machines.
Lack of vision.
Low level of motivation of staff.
Poor health of work force.
High fixed cost.
Low productivity levels.
High cost of production.
Research & Development transfer too slow.
Poor operations of Tea Board.
Declining prices.
Disregard in quality.
Social fronts.
Trade front issues.
Inefficient auction system.
Poor infrastructure for transportation.
Sales and taxation.
No effective cost management system
Slow increase in yield
According to ASSOCHAM ,the apex industry body the total turnover of
the tea industry in India is likely to reach Rs 33,000 crore by 2015 from
the current level of about Rs 19,500 crore
Estimate the tea production during the current year is likely to stay
over 950 million kilograms as against 966.4 million kilograms in 2010.