The Association of

AMERICAN UNIVERSITY PRESSES

Directory 1993-1994
A s an introduction and guide to the world of university presses, this directory is an essential
l \ reference and resource for anyone who is, or wants to be, involved in scholarly publishing.
The Association of American University Presses has for over fifty years worked to encourage the
dissemination of scholarly research and ideas. Today the 114 members of the AAUP annually
publish nearly 9,000 books and more than 800 periodicals.

Among its useful features are:

• Information on 114 university presses in the U.S., Canada, and overseas

• Complete addresses, phone and fax numbers

• Names and responsibilities of key staff

• Subject area guide with 136 categories, indicating which presses publish in a given area

• Advice for authors on the submission of manuscripts

Distributed for the Association of American University Presses

The University of Chicago Press

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 POLICY AND OPINION
IN THE GULF WAR
John Mueller
In a penetrating analysis of the complex
relationship between American policy
and public opinion during the Gulf War,
Mueller makes sense of one of the most
polled and least examined episodes in
American history. Includes virtually every
major national survey conducted through-
out the crisis.
Paper S19.93 344paga Ubu.
Cknk edttiom also availaWe.

American Politics and Political Economy series

Now in paper

THE REASONING
VOTER
Communication and Persuasion
in Presidential Campaigns
Samuel L. Popkin
Second Edition
With a new chapter on the 1992 Presidential
campaign
"If you're preparing to run a presidential
campaign, and only have time to read one
book, make sure you read Sam Popkin's
The Reasoning Voter. If you have time to
read two books, read The Reasoning Voter
twice."—James Carville, Senior Strategist,
Clinton/Gore "92
Paper $12.95 M2 pages 26 tabUs

THE UNIVERSITY OF CHICAGO PRESS

5801 S. Ellis Ave., Chicago, 1L 60637

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 Journal of Consumer Research
How can it enhance your
understanding of today's consumer?
With a broad look at all aspects of
consumer behavior
The Journal of Consumer Research brings its readers the highest quality
empirical, theoretical, and methodological articles available in consumer
research. Assuming the broadest definition of consumer behavior, JCR
encourages a wide range of conceptual and substantive approaches. Here
you'll read about topics such as
economics of information product categorization
brand choice materialistic values
attitude formation low involvement consumer behavior
possessions and self preference hierarchies
compulsive buying advertising effects

With a range of approaches to spark your imagination

JCR is not the product of a single organization; instead it offers you a range
of ideological and methodological perspectives. Regardless of your specialty,
you'll find important results (with connections to your own research)
from psychology, marketing, economics, sociology, communications,
anthropology, and other fields.

With the luxury—and authority—to look at the big picture

JCR is a scholarly journal, not a managerial one. It examines the theories
and methods that shape the field, allowing you to take stock of the big
picture. Here, you'll read about the broader significance of consumer
research—implications for scholars, for public policymakers, for
consumers themselves, as well as for managers.
Editor: Brian Sternthal
Published quarterly by
The University of Chicago Press

Manuscript Submission
Articles to be considered for possible publication should be sent to The Editor,
Journal of Consumer Research. Please include five nonreturnable copies of the
manuscript. Write to the editor for a style sheet and special guidelines for
manuscript preparation.
Subscription Rates: S539.OO to Members of JCR's sponsoring associations
(Indicate AAA, AEA, APA-23, AStA, TIMS, SPSP, AAPOR, AMA, ASA, ACR, ICA,
or AHEA); 884.00 to other individuals; 884.00 Institutions; 820.00 Students
(with copy of valid ID). Outside USA, please add 86.00 for postage. MasterCard
or Visa accepted. To order send check or complete charge card information to
The University of Chicago Press, Journals Division, Dept. SS4SA, P.O. Box
37005, Chicago, IL 60637.

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 S P E C I A L B A C K
Public Opinion Quarterly
Enhance your reference collection with significant scholarship from recent back issues. Choose
single issues, volumes, or a set of all issues remaining in our inventory. But, hurry — availability is limited to
current inventory at the time your order is processed
Kurt W. Back, Metaphors for Public Opinion in
Literature 52:3
Otis Dudley Duncan and Magnus Stenbeck, No
Opinion or Not Sure? 52:4
Roy Pierce and Philip E Convene, Attitudinal
Sources of Protest Behavior in France: Differ-
ences Between Before and After Measurement
54:3
Steven E. Finkel, Thomas M. Guterbock, and
Marian I. Borg, Race-of-Interviewer Effects in a
Preelection Poll: Virginia 1989 55:3
Norbert Schwarz, Barbel Knauper, Hans-J. Hip-
pler, Elisabeth Noetic-Neumann, and Leslie
Clark, Rating Scales: Numeric Values May
Change the Meaning of Scale Labels 55:4
Richard A. Easterlin and Eileen M. Crimmins,
Private Materialism, Personal Self-fulfillment,
Family Life, and Public Interest: The Nature,
Effects, and Causes of Recent Changes in the Val-
ues of American Youth 55:4
Jamet L. Gibson and Raymond M. Duch, Anti-
Semitic Attitudes of the Mass Public: Estimates
and Explanations Based on a Survey of the Mos-
cow Oblast 56:1
Albert C. Gunther, Biased Press or Biased Pub-
lic? Attitudes toward Media Coverage of Social
Groups 56:2
James A. Davis, Changeable Weather in a Cool-
ing Climate Atop the Liberal Plateau: Conver-
sion and Replacement in Forty-two General
I S S U E S A V I N G S
Social Survey Items, 1972-1989 56:3
M. Kent Jennings, Ideological Thinking among
Mass Publics and PolincalElites 56:4
Vincent Price and John Zaller, Who Gets the
News? 57:2
Don A. Dillman, Michael D. Sinclair, and Jon
R. Clark, Response to Occupant-addressed Cen-
sus Surveys 57:3
THE POLLS
POLL REVIEWS: CRITICAL REVIEWS OF SUR-
VEYS HAVING IMPORTANT SOCIAL EFFECTS
Wesley G. Skogan, The National Crime Survey
Redesign 54:2
I. Ronald Milavsky, The A.C. Nielsen People
Meter System 56:1
Roger Jowell, et. aL, Failure of the 1992 British
Pofls 57:2
POLL REPORTS: TRENDS ON PARTICULAR SO-
CIAL AND POLITICAL TOPICS
Riley E. Dunlap and Rik Scarce, Environmental
Problems and Protection, 55:4
Theresa E Rogers, Eleanor Singer, and Jennifer
Imperio, AIDS—an Update 57:1
Lawrence R. Jacobs, Robert Y. Shapiro, and
Hi C Schulman, Medical Care in the United
States 57:3

Set of remaining issues* (vols. 52-57): • Individuals $74.25 D Institutions $148.50

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Chicago, IL 60637 SF5BK

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 Journals from
The University of Chicago Press
At the forefront of academic publishing for a century, the University of Chicago Press
brings you the highest standards of scholarship.

Social Sciences Ethics: An International Journal of Social,

Adolescent Psychiatry Political, and Legal Philosophy
American Journal of Sociology History of Religions
Child Development International Journal of American
Child Development Abstracts and Linguistics
Bibliography Journal of Near Eastern Studies
Crime and Justice The Journal of Religion
Current Anthropology Modern Philology
Economic Development and Cultural Public Culture
Change Winterthur Portfolio: A Journal of
International Annals of Adolescent American Material Culture
Psychiatry
Education
Isis
American Journal of Education
Journal of British Studies
Comparative Education Review
The Journal of Business
The Elementary School Journal
Journal of Consumer Research
Journal of the History of Sexuality Biological and Medical Sciences
Journal of Labor Economics The American Journal of Human Genetics
The Journal of Law 8c Economics The American Naturalist
The Journal of Legal Studies International Journal of Plant Sciences
The Journal of Modern History (formerly Botanical Gazette)
Journal of Political Economy Clinical Infectious Diseases (formerly
Law 8c Social Inquiry Reviews of Infectious Diseases)
The Library Quarterly The Journal of Infectious Diseases
Monographs of the Society for Research in Molecular Biology and Evolution
Child Development Perspectives in Biology and Medicine
Ocean Yearbook Physiological Zoology
Osiris The Quarterly Review of Biology
Perspectives on Science: Historical,
Physical Sciences
Philosophical, Social
The Astrophysical Journal
Public Opinion Quarterly
The Astrophysical Journal Supplement
Signs: Journal of W)men in Culture and
Series
Society The Journal of Geology
Social Service Review
The Supreme Court Review Distributed by the University of
Technology and Culture Chicago Press
Humanities Metropolitan Museum Journal
Classical Philology
Critical Inquiry

For information about individual journals, write to Sandra Willis, Subscription Fulfillment, The University
of Chicago Press, Journals Division, P.O. Box 37005, Chicago, IL 60637. Fax (312) 753-0811.

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 the
Public Perspective
A Roper (enter Review of Public Opinion ;IIKI lN»llini>
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Where Kxperls Turn for 60 Complete, Balanced,

and Informed Panes of Public Opinion Data
" I find the articles in The Public Perspective provocative, insightful
and unconventionally wise. It's the magazine I talk about most often with
others in the [Washington Post] newsroom."
-Rich Morin
Director of Polling and Writer
The Washington Post

"...an ever alert source of information and comment on the role of polling
in the political process."
-Albert H. Cantril
Washington, DC

" The Public Perspective keeps me up-to-date on the most important

aspects of public opinion....it is an invaluable tool for educators, research-
ers, policymakers, and anyone who needs or wants to keep well-informed
about current affairs."
-Norval Glenn
Department of Sociology
University of Texas, Austin

Subscribe now for $38.50

(Regular annual subscription rate of $55 for individuals)
To begin your subscription to Public Perspective contact:
The Roper Center for Public Opinion Research
P.O. Box 440
Storrs, CT 06268-0440
(203) 486-4440 Tel.
(203) 486-6308 Fax

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 0033-362X(199422)58:2;1-D
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