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A research project report on comparative study of vishal megamart and its

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A research project report on comparative study of vishal megamart and its

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Research Project Report On “Comparative Study of Vishal Megamart at Lucknow and its
Competitors” SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW
ACADEMIC YEAR 2008-2010Under Guidance of: Submitted By: Table of ContentsPART I
Industry company the study Analysis Executive summary Overview Introduction to
Retail

Big bazaar
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A project report on to know the awareness of the customers towards vishal mega …
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Company’s Profile SWOT Analysis

Products offered by the Objectives of

Chapter 1 introduction & industry profile

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Visual MerchandisingPART II Reseach Design Bibliography

Research methodology Suggetions Limitations

Questionnaire

Retail forecast of india2011 press release

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INTRODUCTION TO RETAIL INDUSTRY.

Own brand promotion by sudipto

Introduction of Indian Retail Industries:Retail is India’s largest industry,

accounting for over 10 per centof the country’s GDP and around eight per cent of
theemployment. Retail industry in India is at the crossroads. It hasemerged as one
of the most dynamic and fast paced industrieswith several players entering the
market. But because of theheavy initial investments required, break even is
difficult toachieve and many of these players have not tasted success so
far.However, the future is promising; the market is growing,government policies are
becoming more favorable and emergingtechnologies are facilitating operations.
Retailing in India isgradually inching its way toward becoming the next
boomindustry. The whole concept

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Own brand promotion by sudipto

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Own brand promotion by sudipto

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S trategic Management (2)

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of shopping has altered in terms offormat and consumer buying behavior, ushering in
a revolution inshopping in India. Modern retail has entered India as seen
inSprawling shopping centers, multi-storied malls and hugecomplexes offer shopping,
entertainment and food all under oneroof. The Indian retailing sector is at an
inflexion point where thegrowth of organized retailing and growth in the
consumption bythe Indian population is going to take a higher growth trajectory.
The Indian population is witnessing a significant change in itsdemographics. A
large young working population with medianage of 24 years, nuclear families in
urban areas, along withincreasing working-women population and
emergingopportunities in the services sector are going to be the keygrowth drivers
of the organized retail sector in India.Retailing is the final step in the
distribution of merchandise - thelast link in the Supply Chain - connecting the
bulk producers ofcommodities to the final consumers. Retailing covers
diverseproducts such as foot apparels, consumer goods, financialservices and
leisure.A retailer, typically, is someone who does not effect anysignificant change
in the product execs breaking the bulk. He/She are also the final stock point who
makes products or servicesavailable to the consumer whenever require. Hence, the
valueproposition a retailer offers to a consumer is easy availabilities ofthe
desired product in the desired sizes at the desired times.In the developed
countries, the retail industry has developedinto a full-fledged industry where more
than three-fourths of thetotal retail trade is done by the organized sector. Huge
retailchains like Wal-Mart, Carr four Group, Sears, KMart,McDonalds, etc. have now
replaced the individual small stores.Large retail formats, with high quality
ambiance and courteous. Retailing is the interface between the producer and the
individualconsumer buying for personal consumption. This excludes directinterface
between the manufacturer and institutional buyers suchas the government and other
bulk customers. A retailer is onewho stocks the producer’s goods and is involved in
the act ofselling it to the individual consumer, at a margin of profit. AsSuch,
retailing is the last link that connects the individualconsumer with the
manufacturing and distribution chain.Retailing is more than selling goods:Retailing
consists of the sale of goods or merchandise, from afixed location such as a
department store or kiosk, in small orindividual lots for direct consumption by the
purchaser.Retailing is a well recognized business function whichcompromisesmaking
available desired product in the desired quantity atthe desired time. This creates
a time, place and form utilityfor the consumer. The success of retailing is highly
dependenton an efficient supply chain management. A well-developedsupply chain
reduces wastages and transaction cost therebyreducing the cost of inventories to be
maintained by theproducers and the traders. A reduction in the cost ofinventory
management leads to a reduction in the final priceto the consumer. Retailing has
been identified as a thrust area for promotion oftextiles, processed foods,
agricultural and horticulturalproduce. Retail Sector can be divided into organized
andunorganized sectors:Unorganized Retail:Unorganized retailing is characterized by
a distorted real-estate market, poor infrastructure and inefficient
upstreamprocesses, lack of modern
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Main presentation
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Indian retail market, ayu

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Final future group

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future group
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technology, inadequate funding andabsence of skilled manpower. Therefore, there is
a need topromote organized retailing.Unorganized Retail:Unorganized retailing is
characterized by a distorted real-estate market, poor infrastructure and
inefficient upstreamprocesses, lack of modern technology, inadequate funding
andabsence of skilled manpower. Therefore, there is a need topromote organized
retailing. Evaluation of Organized Retailing:American mass retailing began in the
late 1800s withMontgomery Ward marketing its products through generalmerchandise
mail order catalogs, which was very effective at thattime for reaching a largely
rural society.In the 1940s, the population began its movement to the suburbs asthe
economy shifted from an agricultural base to an industrializednation. The first
shopping center was opened, which wouldeventually be a significant factor in the
decline of downtownRetailing in the 1960s and 70s. JC Penney and Sears began
theirnational mass retailing expansion, and the use of credit cards asMajor retail
chains began.The 1950s witnessed the reaffirmation of the traditional family.The
first planned mall and franchised food restaurant opened. Aspeople continued to
flock to the suburbs, the downtown areasbegan to decline. Larger suburban malls
were created andanchored by traditional downtown department store
merchants.Freeways were expanded and the sales of private automobilesgrew, giving
the consumer a wider accessible area in which toshop. Discounters were born,
Korvetta being one of the firsts.The 1960s witnessed the growth of enclosed
shopping centers,with department stores anchors and specialty retail chains.
Thebaby boomers were teenagers at this point, leading to the growth of juniors-
oriented stores and vendors. Women became targetsnot just as mothers or wives as
they entered the workforce andconsumers became more demanding in their expectation
ofquality and service.In the 1970s, promotional pricing started to pick up
thedepartment stores as off-price retailer emerged. The growth ofretail space
slowed, as sales increase came at the expense ofcompetition, not of market growth.
This competitive market ledto the under performance of several retailers as gross
marginsexperienced downtown pressure from increased competition.Retailers in large
upscale markets recognized the time shortagecreated by dual-career families and
began to offer more servicesto assist in saving time.The 1980s witnessed the growth
of off price retailing as adistinct, enduring retail format. Retailers began to
drop low profitlines. Acquisitions and mergers were actively utilized as
growthstrategies, private brands were redeveloped to enhanceuniqueness and margins
and offshore sourcing was developed tocompensate for marginsBroadly the organized
retail sector can be divided into twosegments, In-Store Retailers, who operate
fixed point-of-salelocations, located and designed to attract a high volume of
walk-in customers, and the non-store retailers, who reach out to thecustomers at
their homes or offices. It was only in the year 2000 that the economists put a
figure to it:Rs.400,000crore (1crore = 10 million) which is expected todevelop to
around Rs.800,000crore by the year 2005 – an annualincrease of 20 per cent.
Retailing in India is unorganized withpoor supply chain management perspective.
According to a recentsurvey by some of the retail consulting bodies, an
overwhelmingproportion of the Rs.400,000crore retail markets areUNORGANISED. In
fact, only a Rs. 20,000crore segment of themarket is organized. As much as 96 per
cent of the 5 million-plusoutlets are smaller than 500 square feet area. This means
thatIndia per capita retailing space is about 2 square feet (comparedto 16 square
feet in the United States). Indias per capita retailingspace is thus the lowest in
the world (source: KSA Technopak (I)Pvt Ltd, the India operation of the US-based
Kurt SalmonAssociates).Currently the retail landscape is filled with Supermarket
chainswith over 1000 outlets all over the country to increase to around5000 by the
2005. The success of a couple of hyper mart’sindicating the evolution of
hypermarkets in the country prominentamong them is Giant, Metro, Big Bazaar models.
While theaverage bill value at a supermarket is in the range of Rs.300 perbill, the
average bill amount at a Hypermarket is in the range ofRs.750-1000, indicating that
the model is in tune with the globalmodels where the average spend is increasing
with the shoppingexperience. Impact of Organized Retail:Organized retailing is
spreading and making its presence felt indifferent parts of the country. The trend
in grocery retailing,however, has been slightly different with a growth
concentrationin the South. Though there were traditional family owned retailchains
in South India such as Nilgiri’s as early as 1905, the retailrevolution happened
with the RPG group starting the Food worldchain of food retail outlets in South
India with focus on Chennai,Hyderabad and Bangalore markets, preliminarily. The
experimenthas reaped rich dividends and the group is now foraying intoother
territories as well. Owing to the success of Food worldmodel of RPG group, several
new models such as Trinethra,Subhiksha, Margin Free and others have made their
foray intothis sector albeit at regional levels. Today the food retail sectorin
India is about Rupees Ten Lakh Crores (USD 200 billions) ofwhich the organized food
retail segment is about 1 per cent andincreasing at a pace of over 20% y-o-y. To be
successful in foodretailing in India essentially means to draw away shoppers
from,the roadside hawkers and kirana stores to supermarkets. Thistransition can be
achieved to some extent through pricing, so thesuccess of a food retailer depends
on how best he understandsand squeezes his supply chain. The other major factor is
that ofconvenience shopping which the supermarket has the edge overthe traditional
kirana stores. On an average a supermarket stocksup to 5000 SKU’s against few
hundreds stocked at an averagekirana stores. In the organized retail industry, the
gestation periods are long,institutional funding is difficult, and there is none or
littleGovernment support. But the belief among top retailer chains inthe country is
that the industry will see large investments comingonce the current ban on foreign
direct investment is lifted. Butthat could be two-three years away. Food and
grocery retailing isa tough business in India with margins being very low,
andconsumers not dissatisfied with existing shops where they buy.For example,The
next-door grocery shopkeeper is smart and delivers goodcustomer service, though not
value.As of now, while Chennai has about five organized food andgrocery retail
chains, other big cities such as Delhi, Bangalore,and Mumbai average only two-three
such chains. Almost all foodretail players have been region-specific as far as
geographicalpresence is concerned in the country. To illustrate with
examples,the RPG Groups Food World, Nilgiris, Margin Free, Giant,Varkeys and
Subhiksha, all of which are more or less spread inthe Southern region; Sabka Bazaar
has a presence only in andaround Delhi; names such as Haiko and Radhakrishna Food
landare Mumbai-centric; while Adani is Ahmedabadcentric. Industrytopography in
India is such that spreading presence across citiesis a tough call. As pointed out
by many experts, organized foodand grocery retailing chains going national requires
significantinvestments. Retailing within this sector is not just about thefront-
end, but involves complex supply chain and logistics issuesas well. The trend and
mindset of the present retailer chains in India canbe best understood by studying
Food World as an example, whichcame in first in the food and grocery retailing
sector. The chainhas no plans to venture beyond the Southern region just
yet.Current plans are to focus on the Southern markets and achievesaturation. The
intention is that by 2005, they could look at theother regions. Subhiksha, a
Chennai based discount chain, toowants to be the principal store of purchase for at
least 40 per centof all consumers living within 500-750 meters of the store,
thatis, within walking distance. This makes the point very clear thatthe strategy
among most existing retail chains of various formatsis to completely saturate the
markets where they are alreadyestablished players and then move on to virtually
untouched areaswhere the challenge of sourcing resources and extending theirsupply
chain model to best suit the size and expanse of themarket would be a challenging
task.It can be explained that the obstacles of looking at a panIndiamodel for
grocery are several. Given the federal nature of thecountry, the weak
infrastructure and the major variances in eatinghabits in different parts of the
country, one will have to replicatethe retail administration costs for at least
each region andtherefore the gestation period of the project becomes huge.However,
if a model is in place where the upfront store revenuesscale very rapidly, then it
is possible. Therefore, if one is toattempt a pan-Indian grocery foray, it will
have to be in thehypermarket format with its attendant investment numbers andrisk
profile. If a close look is taken at the nature of the Indian Retail Markets,it can
be seen that there is so much potential to extract fromindividual regions that
players are in no tearing hurry to spreadout. Based on a recent study by a renowned
governmentinstitution in India, in the six major metros, Delhi has the highestper
capita consumption of food and grocery, among supermarkets.Chennai, “the Mecca of
retailing”, comes at fourth place. Thisshows the high potential the sector
presents. Chennai has somefive supermarket chains, and each of these is doing well
forthemselves. So there is enough scope to expand even in onesingle city in
India.Sabka Bazaar, a supermarket chain restricted to Delhi alone, isnow generating
sales of about Rs.11 crore from its 19 storeswhich best illustrates the potential
of each individual city. Thisexplains the reason for delay in intentions of
retailers to spreadfar and wide.Benefits of Retailing:Retailing is good for
national economies where it has positiveinfluence on influence on inflation and
product availability. It also creates fortunes for its owners and is a tremendous
source
ofemployment.INDIA has been virtually the only developing country in theworld that
has been extremely slow in adopting this organizedpattern of retailing. • Better
quality products • Employment opportunities • Better social infrastructure •
Enhanced foreign exchange • Benefit to tourism • Better showcase for exports •
Better realization of taxesIndian Retail Scenario: Retailers in India have to
experiment with formatsmaintaining scalability in terms of segments, along
withdeepening penetration levels.Traditionally Indian Retail can be traced back
from WeeklyMarkets, Melas, and Village Fairs in Small towns and villages toKirana
stores, PDS outlets, Khaki Bhandaar, cooperative storesin Urban cities. The wave of
retail began with various textilemanufactures like Bombay Dyeing, Raymond’s, S
Kumar’s, andGrasim foraying into selling the product through their outlets
andcompetition among FMCG players driving the forces towardsretailing. The
evolution of retailing lead to an emergence ofvarious formats like Shopping malls,
Super-marts, Hyper-marts,Departmental Stores, Apparel Stores, etc. catering to
majority allsectors of society providing the all-important 3Vs – Value,Variety and
Volume.India is the country having the most unorganized retail market.Traditionally
it is a Family’s livelihood, with their shop in thefront and house at the back,
while they run the Retail business.More than 99% retailers function in less than
500 square feet ofshopping space. Global retail consultants KSA Technopak,
haveestimated that organized retailing in India is expected to touch Rs35,000 crore
in the year 2005-06. The Indian retail sector isestimated at around Rs900,000
crore, of which the organizedsector accounts for a Mere 2 per cent indicating a
huge potentialmarket opportunity that is lying in the waiting for the consumer-
savvy organized retailer .Purchasing power of Indian urban consumer is growing and
branded merchandise in categories likeApparels, Cosmetics, Shoes, Watches,
Beverages, Food and evenJewellery, are slowly becoming lifestyle products that are
widelyaccepted by the urban Indian consumer. Indian retailers need toadvantage of
this growth and aiming to grow, diversify andintroduce new formats have to pay more
attention to the brandbuilding process. The emphasis here is on retail as a
brandrather than retailers selling brands.The focus should be on branding the
retail business itself. Intheir preparation to face Fierce competitive pressure,
Indianretailers must come to recognize the value of building their ownstores as
brands to reinforce their marketing positioning, tocommunicate quality as well as
value for money. Sustainablecompetitive advantage will be depended on translating
corevalues combining products, image and reputation into a coherentretail brand
strategy.Growth of Organized Retail in IndianCities: Organized Share of retail
sector is expected to increaseto 8-9 percent in 2010-11 from 6 percent in 2008.The
Retail sector contributes to around 36 percent of GDP inIndia and is largest
employment generator. The sector isdominated by small-scattered unorganized
regional players, largeplayers contributing to meager 10 percent of the total
pie.Organized retail is at its nascent phase wherein the largeorganized retail
groups are having aggressive expansion plans topenetrate the Metros and Tier I
cities and establish themselvesamongst rural masses of Tier I and Tier II cities.
There lies a
challenge for retailers to experiment with newvalue formats along with developing
customer loyalties. Sincethere will be demographic shift in population
growth,urbanization and migration due to transition in urban householdgrowth and
income distribution. The total retail market in the top67 cities in India in 2006
was Rs. 2.55 trillion, which is expectedto increase to Rs. 3.91 trillion in
2011.American mass retailing began in the late 1800s withMontgomery Ward marketing
its products through generalmerchandise mail order catalogs, which was very
effective at thattime for reaching a largely rural society.In the 1940s, the
population began its movement to the suburbs asthe economy shifted from an
agricultural base to an industrialized nation. The first shopping center was
opened, which wouldeventually be a significant factor in the decline of
downtownRetailing in the 1960s and 70s. JC Penney and Sears began theirnational
mass retailing expansion, and the use of credit cards asMajor retail chains
began.The 1950s witnessed the reaffirmation of the traditional family.The first
planned mall and franchised food restaurant opened. Aspeople continued to flock to
the suburbs, the downtown areasbegan to decline. Larger suburban malls were created
andanchored by traditional downtown department store merchants.Freeways were
expanded and the sales of private automobilesgrew, giving the consumer a wider
accessible area in which toshop.The 1960s witnessed the growth of enclosed shopping
centers,with department stores anchors and specialty retail chains. Thebaby boomers
were teenagers at this point, leading to the growthof juniors-oriented stores and
vendors. Women became targetsnot just as mothers or wives as they entered the
workforce andconsumers became more demanding in their expectation ofquality and
service.According to CRISIL, around 87 percent of the retail opportunitycomes from
top 25 cities compromising Metro Delhi, Mumbai,Calcutta, Mini Metros Hyderabad,
Chennai, Bangalore, MiniMetros Ahmedabad and Pune, Tier I cities of Kanpur ,
Nagpur, Surat and Ludhiana, Tier II cities Coimbatore, Chandigarh,Lucknow, Kochi,
Jaipur and Tier III cities Vadodara, Vizag,Indore, Vijaywada, Thiruvananthpuram,
Bhopal, Nashik andMadurai.Organized retail has been established in Metros and Tier
1cities, other cities having negligible level of penetration.Old Retail Formats:O
Kiranas: These are food and non-food neighborhood counter stores, alsocalled ‘mom
and pop stores’ in western countries. These are bigchunks forming the segregated
and unorganized retail segment.These are family-owned and- run retail-outlets
picking the goodsfrom wholesalers totaling to around 12 million stores
acrossIndia.I Mandis:These are the largest chunk of unorganized retail catering
tourban and rural masses. Mandis are physically located at differentregions to
enhance convenient shopping. The sellers bring acrossvarious products like
eatables, vegetables and fruits, pulses,cereals, spices etc. The most prominent of
them are sabzi mandisfound in most of the localities across India.f Village
Haats:This form is operating in rural areas where buyers and sellersgather once in
a week or month from nearby villages and smalltowns to cater their livelihood and
leisure needs. These haats area source of entertainment and socialization among
ruralmasses.
Push Cart Vendors:The are categories of vendors roaming from door to door invarious
localities selling fruits, vegetables, and other eatables,from which mostly
housewives makes purchases that too oncredit. Upcoming Retail Formats Modern Area
(sq. ft) Points of DifferentiationFormatsShopping 60,000-7,00,00 Multi-format,
multi-Malls 0 product, multi-brands & Catering lifestyle needs.Hyper marts 50,000-
70,000 Multi-verticals.Super marts 5,000-10,000 Single vertical.Departmental
20,000-50,000 Single Vertical.StoresApparel Stores 20,000-25,000 Multi-branded
single verticals, focusing on high-end customers.Specialty 2,000-5,000 Multi-
branded, singleformat vertical on specific needs of customers.Exclusive 500-5,000
Owned/Franchised singleformats product. COMPANY PROFILEIntroduction of Vishal
Retail Ltd.:Vishal Retail Ltd, a leading player in the Indian retailindustry, is a
pioneer in discount retailing and is focused ontier II and III cities in the
country. It has a strong presence in manufacturing and retailing of readymade
garments(apparels); retailing of nonapparels and a large variety ofFMCG products.
The company has pan-India presence with108 mid-sized hypermarket format stores as
on April 28, 2008covering about 2.3mn sq ft retail space area. Vishal issupported
by strong manufacturing set-up in Gurgaon,Dehradun and Manesar with a capacity of
5,000 garmentpieces per day in each unit. It also has 29 warehouses locatedin 8 key
cities in India covering over 1.1mn sq ft area.Vishal started as a humble one store
enterprise in 1986 inKolkata (erstwhile, Calcutta) is today a
conglomerateencompassing 117 showrooms in 75 cities / 20 states. India’sfirst
hyper-market has also been opened for the Indianconsumer by Vishal. Situated in the
national capital Delhi thisstore boasts of the singe largest collection of goods
andcommodities sold under one roof in IndiaThe group had a turnover of Rs. 1463.12
million for fiscal2005, under the dynamic leadership of Mr. Ram ChandraAgarwal. The
group had of turnover Rs 2884.43 million forfiscal 2006 and Rs. 6026.53 million for
fiscal 2007. The group’s prime focus is on retailing. The Vishal storesoffer
affordable family fashion at prices to suit every pocket.The group’s philosophy is
integration and towards this endhas initiated backward integration in the field of
high fashionby setting up a state of the art manufacturing facility tosupport its
retail endeavors.Company Background:Vishal Retail was incorporated on July 23, 2001
as VishalRetail Private Limited as a retailer of ready-made apparels inKolkata in
2001. The company has acquired the business of M/s The Vishal Garments and M/s
Vishal Garments in2001. In 2003, the company has acquired the
manufacturingfacilities from Vishal Fashions Private Limited and M/sVishal
Apparels.Vishal is one of fastest growing retailing groups in India. Itsoutlets
cater to almost all price ranges. The showrooms haveover 70,000 products range
which fulfills all your householdneeds, and can be catered to under one roof. It is
coveringabout 2059292 lac sq. ft. in 18 states across India. Each storegives you
international quality goods and prices hard tomatch. The cost benefits that are
derived from the largecentral purchase of goods and services are passed on to
theconsumer. The Founders Mr. Ramchandra Agarwal Mrs. Uma Agarwal Mr. Surendra
AgarwalInvestment Rational:Vishal Retail sells ready-made apparels (including its
ownbrands) and wide range of household merchandise and other consumer goods such as
footwear, toys, watches, toiletries,grocery items, sports items, crockery, gift and
novelties.Vishal is value Retail Company catering to middle and lowermiddle income
groups.As Apparel segment contributes 63 percent; it has plans tofocus more on
FMCG.To reduce cost, Vishal does in-house production of apparels,Procurement of
goods directly procurement of goods from thesmall and medium size vendors and
manufacturers.Efficient Logistics and distribution system along withcustomized
product mix at stores depending on the regionalcustomer behavior and
preferences.Plans of penetrating deeper into Tier 1 and Tier 2 cities tobank upon
early mover advantage, where organized retail isyet to make a significant mark,
which will help establish andbuild customer loyalty prior to other players.Higher
margins of around 5-6 percent in private labels whichaccount for 10 percent of
sales in FY07.Future Prospective:Vishal Retail Ltd has declared that the company
has opened fournew Showrooms at different localities. The company has opened a
store at Shree Ram Palace, Main DelhiRoad, Meerut. This is the company’s second
store in Meerutspreading across an area of 3,600 Sq. ft. (Approx).The company
opened a store at Nauchandi Garh Road, Meerutcommonly called Dreemz, Opp. Samrat
Heavens, Meerut. This isthe company’s third store in Meerut covering up an area
of12,000 Sq. ft.The company has opened a showroom at Enclave, Near BSNLOffice,
Ranipur More, Haridwar. This is the company’s first storein Haridwar spreading
across an area of 9,545 Sq. ft. (Approx).The company opened its store at Arcade,
Plot No. 56-58, DumasRoad, Piplad, Surat. This is company’s second store in
Suratspreading across an area of 38,000 Sq. Ft (Approx).Vishal Retail Limited is an
India-based retail company. It wasestablished in 1986. It was formerly called
Vishal Retail PrivateLimited and changed its name to Vishal Retail Limited in
2006.The company is based in New Delhi, India.As of August 8, 2007, the company
operated 53 retail stores,including two stores that are operated by its
franchisees. It sellsreadymade clothes, and a variety of household merchandise
andother consumer goods, including toys, footwear, toiletries, sportsitems,
watches, grocery items, crockery, novelties and gifts.Today, the stock is hovering
around Rs 724 on the Bombay StockExchange. Vishal Retail has seen a 52-week high of
812 and lowof Rs 423. Factors Affecting Retailing in India:Various factors affect
retailing in India. However, if one were to Single outthe single biggest different
in the development of organized retailing inIndia, it would undoubtly be the cost
of real estate. The high cost of realestate in India, in spite of the fact that the
per capital income is one of thelowest in the world, makes the country a land of
contradictions. In fact soexorbitant is the cost of property in almost every town
of India that it makesthe very concept of organized retailing nonviable. Obsolete
rental laws havecompounded the situation even further and unless immediate and
serioussteps are initiated in this direction it would be fairly long
before the benefitsof this concept reach the public at large.The rampant corruption
&poor implantations of taxation laws also permit amajority of the unorganized
retail fraternity with substantially large turnoverto avoid paying full taxes.There
are no single factors but numerous factors which have preventedorganized retailing
from taking off as it should have in India. Some of theleading factors that have
restricted this growth are as follows. • High real estate costs • Obsolete rental
laws • Lack of finance options• High interest costs• Unplanned cities• Rampant
corruption• Exorbitant electricity costs VISION 2010:The past 2-3 years have seen a
number of developments in the retailingbusiness in India. The entries of corporate
houses like RPG, Tatas andPiramals have increased the capital availability in the
market. Bigger playerslike Shoppers Stop are in a position to take advantage of
their sizes indealing with the manufacturers. Despite a slowdown in the
economy,customer queues at the stores are not decreasing. Retail sector is bound
togrow in the coming years. But how much and in what direction are thequestions
that need to be evaluated. Various agencies have made differentestimates of the
size of organized market in 2010. The one thing in commonamongst these estimates is
that the Indian organized Retailing industry willbe very big in 2010. The status of
the industry will depend a lot on externalfactors like Government regulations and
real estate prices, besides activitiesof the retailers and demands of the
customers. Based on our analysis ofpresent trends, and development of retailing
elsewhere, we present ourperspectives and snapshots of organized retailing, as it
would exit in 2010. MAJOR COMPETITORS OF VISHAL MEGAMART Major Players of Retailing
in India:Retailer Current Format New Formats. Experimenting WithShoppers Department
Store Quasi-mallStopEbony Department Store Quasi-mall, smaller outlets, adding food
retailCrossword Large bookstore Corner shopsPyramid Department Store Quasi-mall,
food retailPantaloon Own brand store HypermarketSubhiksha Supermarket Considering
moving to self serviceVitan Supermarket Suburban discount storeFood Food
supermarket Hypermarket, Food world expressworldGlobus Department Store Small
fashion storesBombay Aggregation of KiranasBazaarE-food Aggregation of
KiranasmartMetro Cash and carryMajor Competitors of Vishal Megamartin Lucknow
City:1. BIG-BAZAR Type Subsidiary of Pantaloon GroupFounded 2001Headquarters
Mumbai, IndiaIndustry RetailParent Pantaloon GroupOwner Kishore BiyaniSlogan Is se
sasta aur accha kahi nahinBig Bazaar is a chain of shopping malls in India
currently with 29 outlets,owned by the Pantaloon Group. It works on same the
economy model asWal-Mart and has had considerable success in many Indian cities and
smalltowns. The idea was pioneered by entrepreneur Kishore Biyani, the head
ofPantaloon Retail India Ltd.COMPANY PROFILE OF BIGBAZAR:Pantaloon Retail (India)
Limited, is Indias leading retail company withpresence across multiple lines of
businesses. The company owns andmanages multiple retail formats that cater to a
wide cross-section of theIndian society and is able to capture almost the entire
consumption basket
of the Indian consumer. Headquartered in Mumbai ( Bombay), the companyoperates
through 4 million square feet of retail space, has over 140 storesacross 32 cities
in India and employs over 14,000 people. The companyregistered a turnover of Rs
2019 crore for FY 2005-06.Pantaloon Retail forayed into modern retail in 1997 with
the launching offashion retail chain, Pantaloons in Kolkata. In 2001, it launched
Big Bazaar,a hypermarket chain that combines the look and feel of Indian bazaars,
withaspects of modern retail, like choice, convenience and hygiene. This
wasfollowed by Food Bazaar, food and grocery chain and launch Central, a firstof
its kind seamless mall located in the heart of major Indian cities. Some ofits
other formats include, Collection i (home improvement products), E-Zone (consumer
electronics), Depot (books, music, gifts and stationary), aLL(fashion apparel for
plus-size individuals), Shoe Factory (footwear) and BlueSky (fashion accessories).
It has recently launched its etailing venture,The groups subsidiary companies
include, Home Solutions Retail India Ltd,Pantaloon Industries Ltd, Galaxy
Entertainment and Indus League Clothing.The group also has joint venture companies
with a number of partnersincluding French retailer Etam group, Lee Cooper, Manipal
Healthcare,Talwalkars, Gini & Jony and Liberty Shoes. Planet Retail, a group
company owns the franchisee of international brands like Marks & Spencer,Debenhams,
Next and Guess in India.Pantaloon Retail (India) Limited, is Indias leading retail
company withpresence across multiple lines of businesses. The company owns
andmanages multiple retail formats that cater to a wide cross-section of theIndian
society and is able to capture almost the entire consumption basket ofthe Indian
consumer. Headquartered in Mumbai ( Bombay), the companyoperates through 4 million
square feet of retail space, has over 140 storesacross 32 cities in India and
employs over 14,000 people. The companyregistered a turnover of Rs 2019 crore for
FY 2005-06.Pantaloon Retail forayed into modern retail in 1997 with the launching
offashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar,a
hypermarket chain that combines the look and feel of Indian bazaars, withaspects of
modern retail, like choice, convenience and hygiene. This wasfollowed by Food
Bazaar, food and grocery chain and launch Central, a firstof its kind seamless mall
located in the heart of major Indian cities. Some ofits other formats include,
Collection i (home improvement products), E-Zone (consumer electronics), Depot
(books, music, gifts and stationary), aLL(fashion apparel for plus-size
individuals), Shoe Factory (footwear) and BlueSky (fashion accessories). It has
recently launched its retailing venture, The groups subsidiary companies include,
Home Solutions Retail India Ltd,Pantaloon Industries Ltd, Galaxy Entertainment and
Indus League Clothing.The group also has joint venture companies with a number of
partnersincluding French retailer Etam group, Lee Cooper, Manipal
Healthcare,Talwalkars, Gini & Jony and Liberty Shoes. Planet Retail, a group
companyowns the franchisee of international brands like Marks & Spencer,Debenhams,
Next and Guess in India.Big Bazaar is not just another hypermarket. It caters to
every need of yourfamily. Where Big Bazaar scores
over other stores is its value for moneyproposition for the Indian customers. At
Big Bazaar, you will definitely getthe best products at the best prices -that’s
what we guarantee. With the everincreasing array of private labels, it has opened
the doors into the world offashion and general merchandise including home
furnishings, utensils,crockery, cutlery, sports goods and much more at prices that
will surpriseyou. And this is just the beginning. Big Bazaar plans to add much more
tocomplete your shopping experience.BIG BAZAAR WHOLESALE CLUB:The Big Bazaar
Wholesale Club brings to you an opportunity to save in bulkas you buy in bulk. In
line with the Big Bazaar tradition of providing best deals at best prices, the Big
Bazaar Wholesale Club provides you bulk dealsat wholesale prices.An extension of
Big Bazaar, the Big Bazaar Wholesale Club offers multi-packs and bulk packs of a
select range of merchandise at wholesale prices.The merchandise categories range
from Food & FMCG to Home Linen andmany more. You will not find any merchandise
being sold loose/single unit(except fresh) at a Big Bazaar Wholesale Club.A typical
Big Bazaar Wholesale Club is located adjacent to a Big Bazaar inthe form of a
separate section. The look and feel of a wholesale market isevident in the stores
from the stacking styles and use of a lot of hand writtensignages by chalks on
black slates.Taking care of your savings, the Big Bazaar Wholesale Club will ensure
thatthe more you buy, the more you save. If you enjoy shopping at wholesalemarkets
for your entire family, or you have a huge circle of friends whowould like to get
together for their monthly shopping needs or if you are aretailer looking for
wholesale offers then the Big Bazaar Wholesale Club isthe place to shop at. To shop
at the Big Bazaar Wholesale Club, you just need to enroll yourselfas a member of
the club. If you possess an Anmol card or an ICICI-BigBazaar card then you are
automatically enrolled as a member of the BigBazaar Wholesale Club.So buy more as
you save more or save more as you buy more at the BigBazaar Wholesale Club.Sales
Promotion Strategies By Big Bazaar: The greatest opportunity for new business is
always the existing customerbase. Big Bazaar totally focuses on this policy.Using
creative and innovative customer communication is far more likely tobe remembered
than the "same old stuff" everyone does.One of your products/services? Making sure
they are aware of your fullrange of capabilities can be a simple way to get new
orders.Even the most dedicated sales person may not call at the appropriate time.
Aplanned approach to customer communication will be most effective.Customers like
to be appreciated, its human nature. So look carefully at howyou can motivate your
customers and build their trust.If you are notpromoting your products or services
you can be sure your competitors are.Look at things you can leverage to generate
customer interest and buyingdecisions2-FUTURE BAZAAR : FUTURE BAZAAR is owned and
operated by Future Bazaar India Ltd., asubsidiary of Pantaloon Retail (India)
Limited.As part of India’s largest retail chain, we enjoy the benefits of buying in
bulkfor the entire group and keep our margins low, so you get a great range
ofproducts at great prices. We pass these benefits on to you, so our prices arethe
lowest we can make – every
day.About our parent company:Pantaloon Retail (India) Limited led by Kishore Biyani
is the countryslargest retailer. It owns and operates multiple retail formats
includingPantaloons, Big Bazaar, Food Bazaar, Central, E-Zone, Fashion
Station,Depot and many others. Headquartered in Mumbai, Pantaloon Retail is
listedon BSE and NSE with a turnover of Rs 2,018 croresPantaloon Retail was
selected as the Best of Best Retailers in Asia by RetailAsia-Pacific Big Bazaar was
awarded the CNBC-Awaaz Consumer Awardsin 2006 and the Readers Digest Platinum Brand
Award 2006.The Future Bazaar promiseManufacturer’s warranties on all productsFuture
Bazaar sells only original products from authorized dealers; so allapplicable
products carry the original manufacturer’s warranty. To service any product
purchased at Future Bazaar, please visit the authorized servicecenter of the
manufacturer. The invoice accompanying the product is yourwarranty document, so
please preserve it.Guaranteed Delivery:We guarantee to deliver the exact product
you selected, without defects. Incase you have received a different product, or if
the product was damaged intransit, please contact us within the stipulated time
period and we will ensurethat we replace it or refund you for it.Please note that
delivery times vary according to products. Although wedeliver goods within the
committed time period, but there could beoccasional delays. We will contact you, in
case deliveries are expected to getdelayed.Real Customer Support:Our customer
support is manned by real employees, not computers orcontract call centre
personnel. Be assured that when you call us that you aretalking to someone who can
take decisions and resolve your problems.Secure Payments: We are committed to
ensuring that no payment misuse happens, so we workwith banks and payment gateways
to ensure that your information isprotected. Payments are protected both by us and
by the policies of yourbank, and the chances of fraud in these channels are
actually very low.FutureBazaar openly publishes its office addresses and is part of
India’slargest retail company with a presence all over India – so you know how
tocontact us in person, if required.Product range of Big Bazaar: 1-Apparel and
Accessories for Men, Women and Children2-Baby Accessories3-Cosmetics.4-Crockery.5-
Dress Materials Suiting & Shirting.6Electrical Accessories.7-Electronics.8-Footwear
Toys.9-Home Textiles.10Home Needs.11-Household Appliances.12-Household
Plastics.13Hardware.14Home Decor Luggage.15-Linens.16-Sarees.17-Stationery.18-
Utensils & Utilities.2. SHOPPERS’ STOP: The foundation of Shoppers Stop was laid on
October 27, 1991 by the K.Raheja Corp. group of companies. Being amongst Indias
biggest hospitalityand real estate players, the Group crossed yet another milestone
with itslifestyle venture - Shoppers Stop.From its inception, Shoppers Stop has
progressed from being a single brandshop to becoming a Fashion & Lifestyle store
for the family. Today,Shoppers Stop is a household name, known for its superior
quality products,services and above all, for providing a complete shopping
experience.With an immense amount of expertise and credibility, Shoppers’ Stop
hasbecome the highest benchmark for the Indian retail industry. In fact,
thecompany’s continuing expansion plans aim to help
Shoppers’ Stop meet thechallenges of the retail industry in an even better manner
than it does today.Vision & Values Of Shoppers’ StopVision To be a global retailer
in India and maintain its No. 1 position in the Indianmarket in the Department
Store category.ValuesThe following are the values that help us in achieving our
mission andvision: • We shall not take what is not ours. • The Obligation to
dissent (against a viewpoint that is not acceptable). • We shall have an
environment conducive to openness. • We shall believe in innovation. • We shall
have an environment conducive to development. • We shall have the willingness to
apologise and/or forgive. • We shall respect our customers rights. • The value of
trust • We shall be fairMilestones-Year & Events:1991 Launched first Shoppers’ Stop
store selling men’s wear at Andheri(Mumbai)1992 Ladies apparel section added
Children and non apparel accessoriessections addedDisney carnival organized, with
official Disney characters (Mickey,Minnie, Donald and Goofy) participating, In
House Retail ManagementTrainee Programme started1994 First Citizens Loyalty
programme launched1995 Second store opened (Bangalore) 1996 Festival of Britain
celebrated in association with the CommercialDepartment of the British
Consulate1997 Shopper’s Stop as a body corporate was incorporated on June
16.Festival of Indian tradition and culture, ‘Parikrama’, launched Co-brandedcredit
card launched for FCC members in partnership with HSBC.1998 Third store opened
(Hyderabad), the then largest with 72,287 sq. ft ofretail area SSL co-opted as
India’s only member to the IntercontinentalGroup of Department Stores (IDGS)1999
Implemented JDA Retail ERP (a global leader in retail ERP packages)Fourth and Fifth
stores launched (Jaipur & Delhi)2000 Sixth & Seventh stores opened (Chennai &
Chembur,Mumbai) Placedequity with external investors to raise Rs 600 mnAcquired
Crossword, one of India’s leading book retailing chain, fromIndia Book House in
partnership with ICICI Trusteeship Services Limited(A/c ICICI Emerging Sectors
Fund)2001 Implemented Warehousing Module of JDA, Auto Replenishment andAuto
Purchase Order system and business to business connectivity Eight and Ninth store
launched (Pune & Bandra, Mumbai)Profit Linked Reward System (PLRS) introduced for
all employees2002 Tenth store opened (Kandivali, Mumbai)2003 Received various
industry awards from CMAI (including BestRetailer of the Year) and from Nasscom
(Best IT Practice in RetailCategory)Signed Austin Reed licence for men’s outerwear
for India exclusively.Three stores launched taking the total number of stores to 13
(Mulund,Mumbai, Gurgaon and Kolkata)2004 Fourteenth, fifteenth and sixteenth stores
launched in February 2004(Malad, Mumbai), June 2004 (Salt Lake City, Kolkatta) and
October 2004(Bangeratta Bangalore) respectively taking total retail area to 752,848
sq ft.Received Superbrand status for 2003 and 2004Received Images Retail award for
the “Most favoured retail destination ofthe year” – September, 2004.Received the
“Organization With Innovative HR Practices” award at theHR Excellence Awards
organized by Mid - Day, Big Break & Daks –November 2004.
Received Top retailer 2004 India Bronze award given by Retail Asia-Pacific Top 500
awards.2005 Seventeenth store launched in April 2005 at Nucleus Mall,
Pune.Eighteenth and Nineteenth stores launched in May 2005 at Dynamix Mall,Juhu
Mumbai and at Bangalore.The Company makes an Initial Public Offer of 69,46,033
Equity Shares ofRs.10 each at a premium of Rs.228 per share aggregating to Rs.
1653.16million. The issue received overwhelming response with a subscription ofmore
than 17 times.Twentieth Store launched at ‘Shipra Mall’, Ghaziabad, in June
2005.The Company acquired balance 49% of the Equity Share Capital ofCrossword
Bookstores Limited from ICICI Emerging Sectors Fund, makingCrossword its Wholly
Owned Subsidiary Company.2006 Launch of BRIO at Bangalore. BRIO is a stylish, new
world ofgourmet coffee, specialty tea and delectable European bistro fare
whichpromises to offer something which all the coffee connoisseurs across
thecountry have never experienced beforeLaunch of mothercare at the Juhu & Bandra
Stores. ‘mothercare’ is theleading specialist retailer for mothers-to-be and
parents of young children, offering the widest range of clothing, hardware and toys
for the preschoolchild, in the UK internationally.Launch of HyperCITY at Mumbai. We
made a foray into food and generalmerchandise retailing through Hypercity, our
124,000 sq. ft hypermarket.The product offering includes fresh fruits and
vegetables, groceries,apparels, electronic appliances etc – all under one
roof.Shoppers Stop Limited is appointed as “Master Franchisee” of
CrosswordBookstores Limited for conducting the business of retail book stores
underthe trademark “Crossword” at all existing stores (Crossword Owned
Stores)wherever permissible and excluding stores which are operated byCrossword’s
existing franchisees.Launch of the second HomeStop at Malad, Mumbai. The store is
approx.49,000 sq. ft. on a single floor with displays of bedrooms, living rooms,
amodular kitchen and centre podium to exhibit lifestyle displays in a
liveatmosphere. The store has an array of brands in kitchenware and bed linenfrom
India and abroad.Launch of our first store in the city of Nawabs, Lucknow.
Measuringapprox. 53,000 sq. ft. spread over three floors, it is the anchor store of
theE-City Fun Republic Mall at Gomti Nagar. 2007 Shopper’s Stop Limited has forays
into airport retailing through a jointventure with The Nuance Group AG of
Switzerland, which is the world’sleading airport retailer. The company bags
concessions for retail operationsat the Terminal 1B – Departure of the Mumbai
Domestic Airport and theGreenfield Bangalore International Airport for both
domestic andinternational terminals.Shopper’s Stop Ltd. and Hypercity Retail India
Pvt Ltd. sign a Memorandumof Understanding to enter into a franchise arrangement
for the ARGOSformats of catalogue and internet retailing, with Home RetailCorporate
Governance:The Company remains committed to the concept of good CorporateGovernance
practices in all its activities to ensure the ultimate goal ofmaking the Company a
value driven organization.Its philosophy on the code of Corporate Governance is: •
To ensure adequate control systems to enable the Board to efficiently conduct the
business and discharge its responsibilities to shareholders. • To ensure that the
decision making process is fair and transparent. • To ensure fullest involvement
and
commitment of the management for maximization of shareholders value. • To imbibe
the corporate values in the employees and encourage them in their conduct. • To
ensure the Company follows the globally recognized corporate governance
practices.The Board of Directors consists of seven Non Executive Directors and
twoExecutive Director viz; Managing Director & Executive Director & CEO ofthe
Company. All key decisions are taken only after detailed deliberationsand
discussions by the Board. The Board acts with autonomy andindependence in
exercising strategic decision making process anddischarging its fiduciary
responsibilities.The Board members are presented with all the relevant information
on vitalmatters affecting the working of the Company as well as those which
requiredeliberations at the highest level. It is ensured that the information,
asrequired under Annexure I to the provisions of Clause 49 of the ListingAgreement
is being made available to the Board Members.The size and composition of the Board
conforms to the requirements of theCorporate Governance norms as stipulated under
the provisions of theListing Agreement entered into with the Stock Exchanges. The
Audit Committee consists of only non-executive directors, with themajority being
independent directors. Terms of Reference of the AuditCommittee are as per Section
292A of the Companies Act, 1956 and theguidelines as set out in the listing
agreement entered with the StockExchanges.As per the recommendation of the
Compensation /Remuneration Committee,the Board and the shareholders approves the
remuneration payable to theManaging Director & Executive Director & CEO of the
Company. TheCommittee also formulates the Employee Stock Option Plans (ESOP).BRAND
DIRECTORY OF SHOPPER’S STOPMen’s: • Austin Reed • Van Heusen • Arrow • Louis
Philippe • Indigo Nation • Scullers • Zodiac • Excallibur • Allen Solly • Black
Berry’s • Shapes • Easies • Park Avenue • VF • Stop • Satya paul • Givo • Theme •
Giovani • Life • Fried Water • Mufti • Tuscan Verve • Weekender • Tantra •
SpykarWomens: • Aliza Donatein • Expozay • Black Berry’s • Allen Solly • Free Look
• Wills Sport • Weekender • Union Bay • One • Indian Earth • Life • Tangle • Upper
Class • Vibe • Kraus • Biba • Ishvarah • Indifeel • Urban Trio • Affairs • Rang •
Kashish • Haute Curry • Sanna • Raviver • Rocky S Jeans • Triumph • Enamor • Vanity
FairKids: • Stop • Little Kangaroo • Disney Babies • Kids Studio • Winnie the Pooh
• Zero • Value M • Frills and Flowers • Weekender • Gini & Jony • Lee Youth • Free
Look • Pepe • Bunny Kids • Kitten• Gini & Jony• Madigrass 3- Globus Retail:About
the Company:Strong, Competitive, Innovative, AdaptiveLaunched in January 1998,
Globus is a part of the RajanRaheja group. The company opened its first store in
1999 atIndore followed by the launch of its second store in Chennai(T-Nagar). Soon
to follow was another in Chennai located inAdyar. The flagship store in Mumbai was
opened on 1stNovember 2001 followed by a swanky new outlet in New Delhiin South
Extension Part2.The sixth & seventh stores are in Bangalore in Koramangala
&Richmond Road respectively. The Eighth store in Ghaziabad atShipra Mall followed
by
the ninth, tenth and eleventh inKalaghoda, Mumbai, Thane and Ghaziabad, twelfth
store atKanpur and thirteenth store in Ahmedabad & fourteenth storein Lucknow.As of
May 2008, Globus has opened its 24th Storein Nagpur and the journey continues.
Mission: Achieve customer delight by offering quality products and services through
a process of continuous innovation and adaptation. Build a dynamic team of
committed and passionate employees through sustained learning and grooming. Develop
mutually beneficial relationships with our business partners. Employ cost-effective
processes and thereby create a strong organization. Infrastructure:Globus Stores
Pvt. Ltd. was formed to contribute in therevolution sweeping the retail industry.
Globus promises to bringabout a perceptible change in the way apparel and
lifestyleretailing has been carried so far.Towards this end, modern international
technology has beenbrought in and heavy investments have been made in investingand
acquiring the best, tried and tested processes and proceduresof operation. •
Research & Design • Production & Merchandising • Marketing & Brand Development •
Service • Human resources Future:Globus combines state of art international
informationtechnology, the highest quality human resources and sustainedfinancial
commitment to realize the long term vision. We arerapidly expanding and the target
is to have an additional 100fashion stores by the end of 2012.Product Ranges:Dress
Materials Suiting & ShirtingElectrical Accessories.Electronics EquipmentsFootwear
Toys.Home Textiles.Home Needs goods.Household Appliances.Household
Plastics.Hardware.Home Decor Luggage.Linens.Sarees.Stationery. Products Offered by
Vishal Megamart:HOME FURNISHING: Drawing RoomBedroomDoor MatBed
SheetCarpetPillowsCurtainsPillow CoverKitchenBathroomApronBath MatsKitchen
NapkinTowel Gift Sets FOOD MART:FOOD &BEVERAGESSPORTS & FITNESS: INDOORGAMES
OUTDOORGAMESBasket BallCricket BatT.T. BatFootballBoxing KitLawn
TennisSwimmingCostumesTennis RacketWater BallTennis BallFitness Equip.
FOOTWEAR:BOYSGIRLSShoesSlippersSandalsSandalsLADIESMENSShoesShoesSlippersSlippers
TELEMART:CommunicationMobileAccessoriesMobileMobile BatteriesMobile ChargerMobile
DoriMENS: UpperLowerShirt CasualJeans(MP)Shirt FormalCottonTrouser(MPC)Ethnic &
SportsWinter WearNight
SuitsSuit(WMC)TShirtsBlazer(WMB)DupattaWindcheater(WMW)SherwaniJacket LADIES
ACCESSORIES: UpperLowerKurtaPants JeansSkirt TopCapriEthnicWinter
WearNightyJacketsLanchaStawlShararaBlazerSalwar SuitTrack Suit INFANTS:
GarmentsAccessoriesHot PantBed SheetFrockUnder GarmentsBaba SuitSocksWinter
WearSweaterPull Over WOMEN: SareesPersonal
ItemsFancy(SRF)Cap(LCA)SyntheticsSocks(Las)BanarsiJewelleryCosmeticsNecklaceLIp
GlossRingNail Polish KIDS BOYS: LowerSetsWinterWearJeansNight SuitSuitBermudasBaba
SuitBlazerDungriesJacketUpperEthnicShirt FormalKurta-PyjamaTShirtSherwani KIDS
GIRLS: LowerSetsHot PantNight SuitSkirtCapri
SetDungriesUpperEthnicTops(GWTShararaFrock(GFK)Lancha TRAVEL ACCESSORIES:
LuggagesPortfolio BagsSuitcaseShoulder BagsPouch & CasesExecutive BagWaist
PouchSchool BagsVanity Cases HOUSEHOLD: Acrylic WareCopperSteelDinner SetmugCake
ServerHome AidsPressureCookerNon StickFloor WiperCookerHandiSanitary BrushPressure
PanDosa TawaGeneral PlasticGoodsElectricalApp.Bone ChinaCoffee Mug ChopperSoup
SetBucketMicrowaveOven LIFESTYLE: Time ZoneOpticalsGifts &NoveltiesLadies
WristWatch Ladies SunGlass Flower VaseMens WristWatchMens Sun GlassKey
ChainMensAccessoriesElectric &ElectronicsItems Perfume/DeoBeltsBattery
(ABT)SprayWalletsCalculatorDeo TOYS & GAMES: Soft Toys Dolls Cycles
&ScootersMusical ToysBarbie DollCyclesNonMusicalOther DollsScootersBoard
GamesInfant ToysVideo GamesWoodenBlocksTeetherT.V. VideoGamePuzzlesSwingHand
VideoGame STATIONARY:SchoolOfficePaper MartExam BoardOffice
FileDiaryClayPunchingMachineFileParty StuffBalloonsRibbons SWOT ANALYSISSTRENGTHS:
We can encash brand image of Vishal Retail Ltd. to sell its new product. sells
product at cheaper prices. superior to other retail stores. roof. Garment sector of
the Vishal is much more It offers wide range of products under one It is the only
store in Lucknow The It

It provides good after-sale service.

where you can exchange the goods after purchase. (On selected items). Vishal Mega
Mart is situated at the big market place.

It segments on middle
and lower middle income groups, which constitute majority of the population in
India. It has welled design store & well organized store.WEAKNESSES:

Absolutely no brand awareness for the product. (Z-Line). Need to incorporate many
new features as per customer requirement. Lack of proper extraction of work from
staff. Need to include more varieties of the same item. Need to provide more
offers/ discounts on FMCG. Here the perception of the people is quite low, because
from my consumer behavior survey I have found out that most of respondents think
that Vishal Mega Mart is not providing good offers/discounts on FMCG in comparison
of Big bazaar. Need to improve store layout according to customer facility. People
are not so modern in Lucknow and their perceptions are quite advance.OPPORTUNITIES:
No other big competitor in that area. To increase the customer satisfaction by
providing different variety of products. Z-line (Manufacturing unit of Vishal) if
we create the brand image of it. It will get additional sales in the future. Coming
era is of knowledge and information if we sell our manufacturing unit product
through internet so we can create its brand image + additional sales in future.
There is a boom of retail in future according to current scenario. If Vishal
creates brand image of its Z-line product, so it can give direct competition to the
other branded products in future.THREATS: Big bazaar, Spencer, Reliance and Globus
are the main competitors. Overseas group entering the market. Increased competition
in the domestic market. STRENGTHS OF COMPETITORS: The Big Bazaar is situated at the
Saharaganj mall, Lucknow. It has welled design store of 70,000sqft and well
organized store. The Spencer is situated at Nishalganj and different other public
locations. It segments all age groups and income groups. Additional space for the
display. Competitors provide good salary to the staff. Large number of staff
working in the competitors’ organization. It gets credit from MNC’s for the
extended period of time. Regular advertising in newspaper, radio, and TV for
reminding the customers about its stock. Good space for parking of the competitors’
at different locations of the retail outlets. RESEARCHMETHODOLOGY Research
Methodology:Research methodology is the way to systematically solve the
researchproblem .It may be under stood as a science of studying to how research
isdone scientifically. In it we study the various steps that are generally
adoptedby a researcher in studying his research problem along with the logic
behindthem.In research methodology we not only talk of the research methods but
alsoconsider the logic behind the methods we use in the content of our
researchstudy and explain why we are using a particular method and why we are
notusing others so that research results are capable of being evaluated either
bythe researcher himself or by others.Secondary data are those which have been
collected by someone else andwhich have already been passed through the statistical
process. There areseveral ways by which secondary data can be classified.
Survey Method:The survey is a non-experimental, descriptive research method.
Surveys canbe useful when a researcher wants to collect data on phenomena that
cannotbe directly observed (such as opinions on library services). Surveys are
usedextensively in library and information science to assess attitudes
andcharacteristics of a wide range of subjects, from the quality of user-
systeminterfaces to library user reading habits. In a survey, researchers sample
apopulation. Basha and Harter (1980) state that "a population is any set ofpersons
or objects that possesses at least one common characteristic."Examples of
populations that might be studied are 1) all 1999 graduates ofGSLIS at the
University of Texas, or 2) all the users of UT GeneralLibraries. Since populations
can be quite large, researchers directly questiononly a sample (i.e. a small
proportion) of the population Types of Surveys:Surveys can be divided into two
broad categories: the questionnaire and theinterview. Questionnaires are usually
paper-and-pencil instruments that therespondent completes. Interviews are completed
by the interviewer based onthe respondent says. Sometimes, its hard to tell the
difference between aquestionnaire and an interview. For instance, some people think
thatquestionnaires always ask short closed-ended questions while interviewsalways
ask broad open-ended ones. But you will see questionnaires withopen-ended questions
(although they do tend to be shorter than in interviews)and there will often be a
series of closed-ended questions asked in aninterview.Survey research has changed
dramatically in the last ten years. We haveautomated telephone surveys that use
random dialing methods. There arecomputerized kiosks in public places that allows
people to ask for input. Awhole new variation of group interview has evolved as
focus groupmethodology. Increasingly, survey research is tightly integrated with
thedelivery of service. Your hotel room has a survey on the desk. Your
waiterpresents a short customer satisfaction survey with your check. You get a
callfor an interview several days after your last call to a computer company for
technical assistance. Youre asked to complete a short survey when you visita web
site. Here, Ill describe the major types of questionnaires andinterviews, keeping
in mind that technology is leading to rapid evolution ofmethods. Well discuss the
relative advantages and disadvantages of thesedifferent survey types in Advantages
and Disadvantages of Survey MethodsQuestionnaires:When most people think of
questionnaires, they think of the mail survey. Allof us have, at one time or
another, received a questionnaire in the mail. Thereare many advantages to mail
surveys. They are relatively inexpensive toadminister. You can send the exact same
instrument to a wide number ofpeople. They allow the respondent to fill it out at
their own convenience. Butthere are some disadvantages as well. Response rates from
mail surveys areoften very low. And, mail questionnaires are not the best vehicles
for askingfor detailed written responses.A second type is the group administered
questionnaire. A sample ofrespondents is brought together and asked to respond to a
structuredsequence of questions. Traditionally, questionnaires were administered
ingroup settings for convenience. The researcher could give the questionnaireto
those who were present and be fairly sure that there would be a high
response rate. If the respondents were unclear about the meaning of aquestion they
could ask for clarification. And, there were oftenorganizational settings where it
was relatively easy to assemble the group (ina company or business, for
instance).Whats the difference between a group administered questionnaire and
agroup interview or focus group? In the group administered questionnaire,each
respondent is handed an instrument and asked to complete it while inthe room. Each
respondent completes an instrument. In the group interviewor focus group, the
interviewer facilitates the session. People work as agroup, listening to each
others comments and answering the questions.Someone takes notes for the entire
group -- people dont complete aninterview individually.Survey Interviews:Interviews
are a far more personal form of research than questionnaires. Inthe personal
interview, the interviewer works directly with the respondent.Unlike with mail
surveys, the interviewer has the opportunity to probe or askfollow-up questions.
And, interviews are generally easier for the respondent,especially if what is
sought is opinions or impressions. Interviews can bevery time consuming and they
are resource intensive. The interviewer is considered a part of the measurement
instrument and interviewers have to bewell trained in how to respond to any
contingency.Almost everyone is familiar with the telephone interview.
Telephoneinterviews enable a researcher to gather information rapidly. Most of
themajor public opinion polls that are reported were based on telephoneinterviews.
Like personal interviews, they allow for some personal contactbetween the
interviewer and the respondent. And, they allow the interviewerto ask follow-up
questions. But they also have some major disadvantages.Many people dont have
publicly-listed telephone numbers. Some dont havetelephones. People often dont like
the intrusion of a call to their homes. And,telephone interviews have to be
relatively short or people will feel imposedupon.Constructing the
Survey:Constructing a survey instrument is an art in itself. There are numerous
smalldecisions that must be made -- about content, wording, format, placement
--that can have important consequences for your entire study. While theres noone
perfect way to accomplish this job, we do have lots of advice to offerthat might
increase your chances of developing a better final product.First of all youll learn
about the two major types of surveys that exist, thequestionnaire and the interview
and the different varieties of each. Then youll see how to write questions for
surveys. There are three areas involvedin writing a question: • determining the
question content, scope and purpose • choosing the response format that you use for
collecting information from the respondent • figuring out how to word the question
to get at the issue of interestFinally, once you have your questions written, there
is the issue of how bestto place them in your survey.Youll see that although there
are many aspects of survey construction thatare just common sense, if you are not
careful you can make critical errorsthat have dramatic effects on your results.
Details Of Research:Method Used: Survey methodType Of survey: InterviewInstrument
used: QuestionnaireSample size: 200Data used: Both Primary & SecondaryData
Collection:Data Collection is an important aspect of any type of research
study.Inaccurate data collection can impact the results of
a study and ultimatelylead to invalid results.Data collection methods for impact
evaluation vary along a continuum. Atthe one end of this continuum are quantatative
methods and at the other endof the continuum are Qualitative methods for data
collection . Data collection methodsThe Quantitative data collection methods, rely
on random sampling andstructured data collection instruments that fit diverse
experiences intopredetermined response categories. They produce results that are
easy tosummarize, compare, and generalize. Quantitative research is concerned
withtesting hypotheses derived from theory and/or being able to estimate the sizeof
a phenomenon of interest. Depending on the research question,participants may be
randomly assigned to different treatments. If this is notfeasible, the researcher
may collect data on participant and situationalcharacteristics in order to
statistically control for their influence on thedependent, or outcome, variable. If
the intent is to generalize from theresearch participants to a larger population,
the researcher will employprobability sampling to select participants. Typical
quantitative datagathering strategies include: • Experiments/clinical trials. •
Observing and recording well-defined events (e.g., counting the number of patients
waiting in emergency at specified times of the day). • Obtaining relevant data from
management information systems. Primary Data Collection:The considerable and
diverse array of primary data methods includes, e.g.,true experiments such as
randomized controlled trials (RCTs) and othercontrolled trials; other prospective
but uncontrolled trials; observationalstudies such as case-control, cross-sectional
studies, and surveillance studies;and simpler designs such as case series and
single case reports or anecdotes.These methods can be described and categorized in
terms of multipleattributes or dimensions, such as whether they are prospective
orretrospective, interventional or observational, controlled or uncontrolled,
andother attributes noted below. Some of these methods have alternative names,and
many studies employ nearly limitless combinations of these attributes • Primary
data used in this project is mainly collected through questionnaire which has been
taken with the help of sample size which has been taken and after that the entire
data has been manipulated. Secondary data:Secondary data originally collected for a
different study, used again for anew research question. o Service District
Statistics including basic client counts, attributes, demographics, social
conditions and lots of program information (analogous to public schools and school
teachers, who constitute some of the most accountable of public servants). o Other
Social and Economic Indicators, Consumer Price Index, unemployment figures,
inflation indicators, Income Figures, etc. o Resource Inventories and other needs
assessments o Opinion Polls taken by others o Budgets • The secondary data used in
this project is : through internet through books of retail

company profiles of big bazaar and shopper’s stop QUESTIONNAIRE ANALYSIS

QUESTIONNAIRE ANALYSIS: Q1. How often do you visit the store? a. Once in a week. b.
Twice in a week. c. Once in a month. d. Twice in a month. e. Once
in a year.200 once in a week175150 twice in a week125 once in a100 88 month 75
twice in a 50 40 40 month 25 22 once in a year 10 0 Visit of respondents in the
store Result: From the survey it is concluded that maximum visit of respondents are
twice in a month. Q2. Which section of the store does you like the most? a. Food
mart. b. Home ware. c. Household. d. Medimart. e. Kids. f. Jewel mart.200
Foodmart175150 Homeware125 Household100 84 Medimart7550 48 Kids 4025 18 10
Jewelmart 0 0 Divisions Result: As per the responses about 84 respondents like the
food mart section. Q3- Are you satisfied with the customer service offered? a.
Good. b. Average. c. To an extent. d. Need to be improved.200 Good175150
Average125100 84 To an extent75 6050 30 2625 Need to be improved. 0 Customer
service offered Result: From the survey it is concluded that maximum number of
respondents are assuming that the customer service offered here is average. Q4-
Main reason for coming to the store? 1. Value for money. 2. Discounts. 3. Product
range offered. 4. Nearby. 5. Saving of time. 6. Other.200 Value for175 money
Discounts150125 Product range offered100 Nearby75 70 45 Saving of time50 3525 20 27
Other 3 0 Reasons for coming to the store Result: From the survey it is concluded
that maximum number of respondents are coming to the store because it is near to
their home. Q5- Distance covered while coming to the store? a. 0-5 kms. b. 5-10
kms. c. 1015 kms. d. More than 15 kms.200 0-5 kms175150 5-10 kms125100 92 10-15
kms75 6550 30 More than 1525 13 kms 0 Distance preferred (in kms) Result: As per
responses about 90 respondents stay 0-5 kms from the store. Q7- Preferred timing of
coming to the store? a. 10:00-11:59 a.m. b. 12:00-5:59 p.m. c. After 6:00p.m.
Evening after 6:00p.m. 20 50 Afternoon 12:00- 5:59p.m. 130 Morning 10:00-
11:59amResult: As per responses about 110 respondents preferred tocome in store in
the evening after 6:00 p.m.Question No.8Have you heard about Z-Line? a. Yes. b. No.
YES 12% NO 88%There is absolutely no brand awareness for Z-line
(Vishalmanufacturing unit product) Vishal Retail Ltd. must do measuresto promote
its brand, make ads both in print and electronic media.Making stalls in corporate
melas like trade fair can help. Question No.9Apart from Vishal where do you shop
for daily items? a. Big bazaar. b. Globus. c. Shopper’s Stop. d. Subiksha. e. Local
markets. f. Other.200 Big bazaar175150 Reliance125 120 Spencer100 Subiksha7550 42
Local markets25 10 14 5 9 Other. 0 Retail Stores Result: As per responses about 120
respondents preferred local markets apart from Vishal. Q10- What medium of
advertisement do you respond to? a. Magazine. b. T.V (local cable channel). c.
Local newspaper. d. Radio. e. Relatives/ Friends. f. Visuals. g. Other.200
Magazine175 T.V.150125 Local newspaper100 94 Radio 75 50 45 Relatives/ 29 26
Friends 25 Visuals 6 0 0 0 Ways of informing about Other. VishalResult: From the
survey it is concluded that maximum number ofrespondents knows about Vishal through
local newspaper.Q11- What sort of services would you will like the most gorthe
betterment of the different stores? a. More variety. b. Discount on branded
products. c. Discount on FMCG. d. Better Customer service.200 More variety175150125
Discount on Branded100 Products 78 Discount on 75 56 FMCG 50 36 30 25 Better
customer 0 service. Suggestions Result: As per responses about 75 respondents
preferred discounts on F.M.C.G. Q11- How much rating will you give to this store?
a. Average. b. Very Good c. Excellent d. Can’t Say rating of the retail store 14%
23% excellent very good average 29% cant say 34%Result: As per responses about 23%
respondents said that itsrating is execellent. SUGGESTIONS: Company need to spend a
lot on advertising and Make frequent Making stalls in

promotion to create brand image of its product. advertisements in both print and
electronic media.

corporate melas like trade fair, maybe beneficial to create brand image of its
product. Need to provide additional offers and discounts as per customer Need to
include varieties of similar item. Provide better customer service. Provide more
Maintained proper

requirements.

discounts on FMCG.

display to create impulse. (It is assumed that near about 70% sales comes from
impulse marketing and if proper display is not maintained impulse cannot be
created). Better if we provide filtered information about Vishal.

Conclusion:After completing this research we come to know that Only Big Bazaar
isahead of Vishal Stop because of its prime Location and higher product
range.Shoppers’ Stop is new in Lucknow as compared to Vishal Megamart and it
isslowly covering its market. But there are few areas where these malls
needsamendments and these suggestions are mentioned in these malls. Advertisingis
an important factor of getting sales promotion and Vishal Megamart isahead of
Shoppers’ Stop in that case, but Product Quality of Shoppers’ Stopis better than
Big Bazaar. Product Range of Shoppers’ Stop is better than thatof Big
Bazaar.Overall Vishal Megamart is ahead of Stopers’ Stop and Globus Retail,but just
little behind to Big-Bazaar. LIMITATIONS OF THE STUDY: Sometime respondents are not
taking

interest in such type of surveys therefore there is chance that they might be
giving wrong information. The respondents are free from all barriers so

he/she can give his/her opinion which may not be true in many occasions. The staff
of the Vishal only provides/ communicates the merits of its products.

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