FACT SHEET – Sialkot I, II

GENERAL FACTS
Sialkot
Town Name: Sialkot District / Province: Sialkot/ Punjab
Type: S&D Population: 655,852
Store Universe: 2877 Stores
Location: Central Punjab of Pakistan
Sialkot (Urdu and Punjabi: ‫ )سيالكوٹ‬is a city in Punjab, Pakistan. Sialkot is Pakistan's 13th largest city. It is located in
north-east Punjab — one of Pakistan's most industrialized regions.[7] Along with the nearby cities
of Gujranwala and Gujrat, Sialkot forms part of the so-called Golden Triangle of industrial cities with export-oriented
economies.

DISTRIBUTION STRUCTURE BACKGROND AND BUSINESS OVEVIEW

PARTICULAR BU I BU II
Distriburor Name Momin Traders Emaan Traders
Proprietor Name Sheikh Kashif M. Aamir
Appointed On 2018 2018
Region Gujranwala Gujranwala
Other Business No No
Average P3M Business 8.9Million 4.6 Million
Contribution In Sialkot Total Business 38% 20%
Contribution In Gujranwala Region Business 9% 5%
YTD Performance Total 5% -5%
YTD Performance W/O Shalimar 28% -5%

ORGANIZATION RESOURCES
Distributor has following Human resource for Hilal products distribution
BU I BU II
Infrastructure
Count Nature Comments Count Nature Comments
Order Bookers 10 Dedicated 60% cost bear by Co., 40% Dist. 10 Dedicated 60% cost bear by Co., 40% Dist.
Suppliers 5 Dedicated 100% Cost bear by Distributor 5 Dedicated 100% Cost bear by Distributor
Loaders Rickshaw 5 Dedicated 100% Cost bear by Distributor 5 Dedicated 100% Cost bear by Distributor

UNIVERSE DETAIL
Account Corner G& GS- GS- GS- GS- KS- KS- KS- Pan Petro Main Area
B/K Cant LMT
Type >> Stores MS A B C Others A B Others Shops Marts WS WS
Universe>> 56 23 52 25 17 90 165 579 115 240 1048 2 258 10 42 155

YAARI CUSTOMERS
Slab Red Silver Gold Total
No. Of Customers 22 2 1 25

BRAND WISE CONTRIBUTION

Brands Bake Time Choco 4 Cup Cake Ding Dong Org Fantasy Fresh-Up Fruit Kake Tulsi
Average P3M Business Million 1.24 0.64 5 1.14 0.002 0.15 0.429 0.78
Contribution % 13% 6% 51% 12% 0% 2% 4% 8%

Brands Candies DingDong M FreshUp FreshUp S Jiggles Pan Bahar Pastry Rum Pum Shortcut Wispy
Avg P3M Business Million 1 0.13 1.2 0.13 1.2 0.18 0.04 0.02 0.027 0.03
Contribution % 26% 3% 30% 3% 30% 4% 1% 1% 1% 1%

KEY FOCUS AREAS

 Business : Growth as per 133%.
 Assortment : Implementation on top most priority.
 Focus on Basics : Range Selling, Productivity, Drop Size, SKU/Bill, SKU/Shop, BCP, NPD, Visible Distribution of power SKUs,
 Training & Development -Having training & business planning sessions with team members & All OBs.