Demographics

Age:
Gender:

Gender

42%
male
female
58%
Occupation:
4.5

3.5

2.5 employed
2 self employed
1.5 student

1 unemployed

0.5

Education:
6

4
Primary
matric
3
Intermediate
2 undergraduate
graduate
1 higher studies

0
Household Income:
The average income is 69450.

Purchasing patterns:
On an average all households of these areas purchased Air Conditioners 4 years ago .Majority of the
people purchased it from Saddar electronic market while some purchased it from super markets and
authorized retailers.

FPTV
On an average all households of these areas purchased Fptv 5 years ago. Majority people purchased it
from Saddar electronic market , while some purchased it from authorized retailers and surrounding
electronic appliances shops.

Refrigerator
On an average all households of these areas purchased refrigerators 7 years ago. Majority people
purchased it from Saddar electronic market. while some purchased it from Jackson Market and
Authorized retailers.

Washing Machine
Based on the overall average washing machines were purchased 6 years ago. Mostly from Saddar
Electronic market. Nearby authorized retailers.

Microwave Oven
Based on the overall average microwave oven were purchased 7 years ago from Saddar Electronic
market as well as Authorized retailers . While others purchased it from company outlets.
Number of Devices
30

25
clifton
20 defence
Saddar
15 korangi
pechs
10
gulshan
nazimabad
5
jouhar

0
AC FPTV refrigerator wahing microwave
machine

knowledge about the inverter

37.50% No inverter or don’t know the

benefits
saves electricity
62.50%
Current and Previous Brands
AC: Kenwood and Dawlance

FPTV: Samsung

Refrigerator: Dawlance and Pel

Washing Machine: Dawlance and Haier

Microwave Oven: Dawlance

Reasons behind changing brands:

 Price factor
 The quality of being dependable and reliable
 Better innovative technology and advanced features
 Demand for newer models
 High maintenance cost
 Easy accessibility of spare parts
 Functionality
 Market perception

Influencers:
 Advertisements
 Word of mouth
 Market search
 Personal experience
Medium of Communication

Sales

1st Qtr
2nd Qtr
3rd Qtr
4th Qtr

Effective Medium of communication

Effective Medium of communication are T.V and social media (Facebook)