Elizabeth M 615-308-8522

elizabeth.melissa.floyd@gmail.com

Floyd
https://www.linkedin.com/in/elizabethmfloyd/
TheWheelTheatre.org

Relevant Experience Digital & Social Media Manager | Capital Concerts January 2016 - Present

Responsibilities

- Conceptualized and implemented social media strategy for Facebook, Twitter, Instagram,

YouTube, Pinterest, Snapchat and Spotify for PBS’s National Memorial Day Concert and

A Capitol Fourth worth over 88 million impressions yearly.

- Established implementation of live clipping performances from the concerts to

be published across social media in nearly real time.

- Wrote and hosted the 2017 A Capitol Fourth pre-show and co-hosted the 2018 A Capitol
Fourth pre-show which streamed on the national PBS Facebook page, PBS member

station pages across the nation and on A Capitol Fourth’s social media channels,

garnering nearly 100K views.

- Hosted Facebook Live interviews garnering 1 million views with celebrities including:

- John Stamos, Gavin DeGraw, Vanessa Williams, Hamilton’s Christopher Jackson, Dan

Aykroyd, Kenny Loggins, Gary Sinise, Joe Mantegna, Tom Bergeron, Yolanda Adams,

Renèe Fleming, Mary McCormack, John Ortiz, Auli’i Cravalho and more.

- Conceptualized and designed the 2018 and 2019 A Capitol Fourth digital viewing party

toolkits hosted at WatchTheFourth.org.

- Wrote website content and coordinated with PBS for implementation.

- Coordinated with PBS, PBS member stations across the nation and other partners to create

custom content and spread Capital Concerts’ organic content.

- Worked with producers to research content for the broadcast, pitched talent and concepts

and created concert history archive.

- Created graphics, GIFs and video content for the Capital Concerts social channels.

- Implemented successful digital advertising campaigns and managed associated budgets.  

- Created, analyzed, and presented analytic reports.

- Managed email database.

Impact

- Converted the National Memorial Day Concert and A Capitol Fourth social channels from

seasonal channels to year-round active channels, increasing brand awareness.

- Raised video views on A Capitol Fourth’s Facebook page from 150K to over 2.3M, a 1480%

increase; raised video views on National Memorial Day Concert’s Facebook page from

1.9M to over 4.4M, a 131% increase in a single season.

- Increased National Memorial Day Concert Twitter impressions over 900% and A Capitol
Fourth Twitter impressions over 1090%.

Recognition

- Finalist for the 2017 Shorty Social Good Awards (Television).

 Co-Founder, Managing Director | The Wheel Theatre Company July 2016 - Present

- During the last 2 years, The Wheel has produced 4 full length productions as well as 2 staged

readings for the John F. Kennedy Center for the Performing Arts, including three regional

premieres, one North American Premiere and two world premieres.

- Raised thousands of dollars through crowd-funding campaigns.

- Designed and maintained upkeep for website.

- Managed and designed email campaigns.

- Directed A Burial Place by Owen Panettieri.

- Designed the set for The Seagull, A Burial Place and At Sea, Staring Up.
- Designed props for The Seagull, A Burial Place, The Blind and At Sea, Staring Up.

- Ran the business side of The Wheel from Publicity to Annual Financial Reports.

- Took production photography for A Burial Place and The Blind.

Social Media Production Assistant | Capital Concerts August 2015 - January 2016

- Managed the social media content for the National Memorial Day Concert and A Capitol

Fourth programs across multiple platforms. 


- Created and ran a Veteran’s Day focused “A Week of Gratitude” social media campaign

garnering over 130,000 impressions across three platforms and brought over 3,000 new

visitors to the National Memorial Day Concert website. 


- Increased total number of Facebook impressions from Sept. 2014-Jan. 2016 by 562%. 

- Created, analyzed, and presented analytic reports. 


Production Assistant | Capital Concerts 2014 & 2015 Seasons

- Assisted the producer in executing events with viewership total exceeding 3 million, PBS’s

National Memorial Day Concert and A Capitol Fourth.

- Directed child’s choir for musical segment with The Muppets. Coordinated children’s

rehearsals resulting in a seamless children’s performance with an estimated 500,000 in

attendance all within 48 hours.

- Assisted the coordinator of after-party events at Statuary Hall and The Rayburn Room in the

U.S. Capitol in 2014 and the National Museum of the American Indian in 2015.

- Provided assistance and support to crew and cast.

Intern | The John F. Kennedy Center for Performing Arts August 2013- December 2013

- Wrote and distributed press releases by collaborating with the Media and Marketing Departments to

ensure their satisfaction with public communication.

- Aided in the World Premiere production of Mo Willems’s Elephant & Piggie’s We Are in a Play!.

- Composed original program notes outlining each production’s history and establishing audience

expectations for all productions in the 2013/14 season

- Conducted thorough research for future commissions by examining various texts and identified

potentially profitable performances.

- Supervised school matinees and ensured students and teachers had engaging and informative theater

experience.

- Managed hospitality for guest artists at the Kennedy Center.

Additional Experience Entries Available on Request

Education Elon University | Elon, NC | Honors: College Fellow, Cum Laude 2013

Bachelor of Arts | Theatre Studies

Minor | Classical Studies & English Literature

Research | Awarded multiple grants to research internationally and compose thesis entitled

“Staging History through Shakespeare’s Henriad.”

Affiliations | Phi Eta Sigma, Honor Fraternity & Kappa Delta, PanHellenic Sorority

London Dramatic Academy | London, UK 2012

Harpeth Hall | Nashville, TN 2009

Skills Fluent in Latin, Adobe Suite, basic HTML, Microsoft Office, Hootsuite, Prezi, Sprout Social,
Tessitura, Google Analytics, Theatre Direction & Production, Event Planning & Coordinating,
Graphic Design, Videography & Video Editing, Photography, Mailchimp, Strong Interpersonal
& Writing Skills

Additional Skills and References Available on Request