ZÜ

the animals
– THE FINAL PITCH –
ZÜ
 #welcometothezü
1 – the beginnings

2 – the market research

3 – the marketing strategies

4 – the sales development

5 – successes & fails

6 – summary & learnings

 the beginnings: idea
The Zü was created to sell
unique, handmade stuffed
animals to college students who
may have been missing their
pets at home.
 the beginnings: product & pricing
Here at the Zü, we specialize in creating
stuffed animals that are full of personality.
Each Zü animal is completely handmade and
individualized with their own unique charms.

The goal of the Zü is to provide comfort to
college students who may have left behind
an important pet when they left for school.
Adopting a Zü animal means forming a
unique friendship - one that will not be
strained by a busy college schedule.
Each Zü animal was sold for $15. Online
customers paid an extra $4.95 for
shipping. Chicago orders were delivered
free of charge.
 the beginnings: distribution
We sold our product both online,
through Etsy.com, and in person.
Online orders were shipped all
over the country, including
Washington, Kansas, Arizona,
New York and California. Each
online order came with a name
card.
 the market research
Market statistics and averages:

● Our target market consists of college students and

young adults (ages 17-30) spreading out from Chicago to
the rest of the country
● Since 2003 the plush animals sales rate has had a
steady decrease going from $1.7B in 2003 to $1.26B in
2017 (Statista)
● Most popular days to sell plush toys: birthdays,
Valentines day, and Christmas
● Prevalence of Neurological Diseases to boost demand:
○ Stuffed and Plush toys helps the patients of
neurological diseases such as Dementia and
Alzheimer's disease to regain childlike behavior
(Persistence)
the marketing strategies: online
The following are some marketing strategies
we used through online resources and
growth we established through social media:

● Instagram: @zuanimals & Etsy

○ 12 posts
○ 49 followers
○ Went from 11 to 23 likes in a
month span
● Most sales were produced through Etsy
(10)
the marketing strategies: offline
We've created a eye catching poster with a familiar
“cat meme” to catch students attention.

Scanning the QR code leads you right to our Etsy

page to purchase/ adopt your very own ZU!

We show that 50% of all proceeds go to a scholarship

Our instagram handle is provided as well for further

“creeping”
the sales development

SALES:
– etsy: $165
– in person: $105

– our costs: $43.36

– in total: $226.64
 successes & failures
– sales!!!

– use of online retail

– great marketing and visuals

– manufacturing

– price range

– time
 summary & learnings
– vision over the top?

– teamwork great

– manufacturing only one person?!

– different marketing approaches

– keep confronting the customer

– perseverance is the key

thank you.
 #welcometothezü
1 – the mission & the team

2 – the product

3 – the market

4 – marketing strategies

5 – customer relationship

6 – sales & money

 the entrepreneurs
Molly Hill – CEO

Quinn Fairbourn – CFO

Lih Tsan – COO

Nicolette Cerani – CSO

Justin Hecht – CMO

Francisco Lemus – CXO

 the product
Here at the Zü, we specialize in creating
stuffed animals that are full of personality.
Each Zü animal is completely handmade and
individualized with their own unique charms.

The goal of the Zü is to provide comfort to

college students who may have left behind
an important pet when they left for school.
Adopting a Zü animal means forming a
unique friendship - one that will not be
strained by a busy college schedule.
 the market
We’d like to provide comfort and a friend for
those students who feel the absence of a
furry friend back at home.
 marketing strategies
The following are methods we plan on enforcing to
strategically market our product for the best
possible revenues:

1. Advertising off social media.

2. Posting flyers around school buildings.
3. Word of mouth to classmates, family, and
friends.
4. Taking professional photos of our product in
different settings.
 customer relationship
Through an online service such as Etsy,
the customer will have a means of
communication not only with us, but with
other customers who have purchased our
product. Through online reviews, the
feedback will improve in-person customer
interaction, when out in the streets.
 sales & money
All seed money will be put towards
supplies to make the animals. Sales will
be done largely via the internet providing a
digital record of the sale.

In addition, a spreadsheet will be kept to

track all sales as well as where our seed
capital is spent.

We expect to sell between $10 and $20.

Cost of production is low because of use
of scrap or recycled materials.
thank you.