I.

INTRODUCE TOPIC

In recent years, with a strong explosion of information technology and internet

in Vietnam. Online trading and trading activities become more active,
systematic and organized more effectively. Become an indispensable part for
young people and especially students.

In Vietnam, this type has just appeared, so in the future when Vietnam's
information technology infrastructure is relatively complete, the type of e-
commerce will boom and increase strongly, and students with all their
dynamism and acceptance of the new will become the target customer group of
this type.

That's why our team decided to research on the subject:” ONLINE SHOPPING
OF CURRENT STUDENTS ”

II. CONCEPT AND FORM OF SHOPPING ONLINE

1) Concept of online shopping

"Online shopping" is "online shopping form" via computer, internet, indirectly

selecting products and goods without having to go to the store. Payment of
online shopping is very diverse: ATM, cash transfer, money delivery.

 For sellers, when shopping online, they will post and promote the
products and services they are trading on online channels with contact
information, as well as product certification information. At the same
time, online sellers also need to provide appropriate payment and
delivery methods, convenient for buyers.
 For buyers, when shopping online, this audience will have more choices
in buying products. They can access any seller's channel to consult, view
photos, read content that sellers offer, then create orders and wait for
sellers to ship goods directly to their home addresses.

2) Popular online shopping forms today

a) Online shopping through applications, e-commerce sites

 E-commerce applications and e-commerce websites are one of the most

popular online shopping service providers.Typically, these channels offer
a wide range of products in many areas, and also where many retailers'
stores are compiled.
  The advantage of this form of online shopping is to make it easier for
buyers and sellers to reach each other. Buyers can easily find the products
they need to find, and sellers need not go far to find potential customers
for themselves.
 Not only that, some e-commerce sites also provide convenient and
professional payment methods and delivery solutions at reasonable costs.

b) Shopping through social networks (Facebook, Instagram ...)

 In addition to e-commerce channels, social networking sites are also an

effective sales support channel. Now, anyone can create a free social
network account and join related user community, and participate in
activities such as information exchange, photo uploading ... Especially ,
online shopping is one of the most exciting activities receiving top
attention.
 With social networking sites, sellers are also provided with tools and
features to post pictures, articles, create fanpage and run ads to reach
buyers. Meanwhile, buyers, besides monitoring the news, can also
combine shopping on social networks.

c) Online shopping through the business website, sales website

 Today, there are many individuals and businesses looking to professional

web design companies to set up sales websites and business websites.
Consumers who want to shop online can access this channel completely.
 With a separate sales website, the seller (or business) can reduce the level
of competition, assert its own brand and maintain its position in the
online environment. Meanwhile, buyers will be more assured about the
quality of the company's products without having to buy through agents
and retail units.