GUJARAT TECHNOLOGICAL UNIVERSITY

INDUSTRIAL ENGINEERING
PRODUCT DEVELOPMENT AND VALUE ENGINEERING
SUBJECT CODE: 2161502
B.E. 6th SEMESTER

Type of course: Core

Prerequisite: No specific prerequisites. Students should have a basic understanding of the products
and how they are processed.

Rationale: This subject focuses on the basic concepts of product design and product developments
combined with value engineering and expose the various aspects to develop new products considering
aesthetics, ergonomics, environment and other human factors.

Teaching and Examination Scheme:

Teaching Scheme Credits Examination Marks Total

L T P C Theory Marks Practical Marks Marks
ESE PA (M) ESE (V) PA
(E) PA ALA ESE OEP (I)
4 0 2 6 70 20 10 20 10 20 150

Content:

Sr. No. Content Total % Weightage

Hrs

1 Product design: 20 35
Product classification and characteristics, product analysis, product
design function, design aids, product experience, technology of product.
Various aspects of design viz. functional, aesthetic, visual, ergonomic
and part manufacturing. Various stages of design, marketing research,
feasibility studies, standardization, defects investigation. Selections of
materials, important engineering materials, new materials, process
selection criteria and process design.
2 Ergonomics: 10 15
Scope and objectives of ergonomic, applications of human factors in
engineering, ergonomics and product design.
3 Value Engineering 20 30
a. Introduction: concept of value engineering, advantages and
applications, problem recognition, role of creativity.
b. Analysis of Functions: Functions, use, esteem and exchange values,
basic V/S secondary functions, using and evaluating functions.
c. Value engineering techniques: Selecting products and operations for 14 20
VE action, determining and evaluating functions, assigning rupee
equivalents, developing alternative means to Required functions,
decision making for optimum alternatives.
Suggested Specification table with Marks (Theory):

Distribution of Theory Marks

R Level U Level A Level N Level E Level C Level

30 40 15 5 5 5

Legends: R: Remembrance; U: Understanding; A: Application, N: Analyze and E: Evaluate C:

Create and above Levels (Revised Bloom’s Taxonomy)

Note: This specification table shall be treated as a general guideline for students and teachers. The actual
distribution of marks in the question paper may vary slightly from above table.

Reference Books:

1. (a) Product design & process Engg. By Niebel & deeper (McGraw hill)
(b) Industrial design by Doren (McGraw Hill)
(c) Designing for Industry by Ashford, Pitman

2. (a) Value Analysis by Zimmermann

(b) Human factors in engineering design by Chapines & Gardine, Wiley
(c) Value engineering in manufacturing by ASTME prentice
(d) Value management by Heller, Addison Wasley
(e) Value analysis by Ougbson Pitman
(f) Value engineering A systematic approach by Mudge (McGraw Hill)

Course Outcome:

After learning the course the students should be able to:

1. Demonstrate an understanding of the overview of all the product design and development
2. Understand the importance of ergonomics in the design of new products and the effects of other
human factors in engineering.
3. Understand all aspects of value and value engineering procedure.

At the end of this course the student is expected to demonstrate an understanding of the overview of all the
product development and value engineering processes.

List of Experiments:

1. Human factors in engineering.

2. Principles of ergonomics in product design.
3. Importance of value ( a case study)
4. Types of value components and study of basic and secondary functions.
5. Considerations in improving value.
6. All costs for function ( a case study)
7. Value analysis by questionnaires.
8. Advance techniques for value engineering.
9. Product analysis ( a case study)
10. Various aspects of design.
11. Errors in product design (defect investigation).
12. Study of Tread Mill with ergonomic aspects.
Design based Problems (DP)/Open Ended Problem:
To design and develop low cost and high quality product using value engineering principles

List of Open Source Software/learning website: www. nptel.ac.in

ACTIVE LEARNING ASSIGNMENTS: Preparation of power-point slides, which include videos,

animations, pictures, graphics for better understanding theory and practical work – The faculty will allocate
chapters/ parts of chapters to groups of students so that the entire syllabus to be covered. The power-point
slides should be put up on the web-site of the College/ Institute, along with the names of the students of the
group, the name of the faculty, Department and College on the first slide. The best three works should
submit to GTU.