FIELD VISIT DATA SHEET

STUDY ON THE PREFERENCE OF SPORT SHOES

Name :
Area: Sex Male Female
Age group
Age below -12 from 12 – 24 Above 24 up to 50 Above 50 years
Education Qualification
10th Standard 12th Standard Under Graduate
Post Graduate Diploma & Others
Profession
Service Student Business Retired
House Wife Professional Others (If please specify)

Annual Family Income

Below Rs. 240000 In between Rs.240000 to Rs. 480000
From Rs.480000 to Rs.720000 Above Rs. 720000
Which brand of shoe are you aware about
Adidas Reebok Puma Nike Others (Please specify)
Does physical exercise have a part in your daily nature? Yes No
Rank the following feature while buying sports shoe according to their
importance
Comfort Price Durability Style Any others (Please specify)
How often do you a purchase a new pair of measuring shoe.
Once a month Every 2 – 3 months Every 12 months
Is choice of your shoe brand affected by celebrity endorsement or team
sponsorship?
Yes No May be
Which medias of advertisement influence your purchase decisions?
Television Newspaper Brochure Boarding Others
 FIELD VISIT DATA SHEET
STUDY ON THE PREFERENCE OF SPORT SHOES