Transcript of Marketing Research for Adidas

SWOT Analysis How do you feel about the quality

of Adidas products? This data shows that most people
think highly on Adidas' quality. How do you feel about Adidas'
Retail prices? This Data confirms that Adidas
has a reasonable retail price. Are you happy with Adidas customer
service? This data supports Adidas' need for improved
customer service. Objective: to find out if people prefer Adidas
over their biggest competitor, Nike, and how
to Improve Adidas sports equipment. Is Adidas sports equipment better
than Nike? In this graph, the data confirms that Adidas
needs to focus more on sports equipment. Where do you rank Adidas casual clothes ( Sweatshirts, Shorts, Shoes,
ETC.) compared to Nike? This data shows that over half of the people who took this survey ranked Adidas casual
clothes under Nike.