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  • Red Bull RB

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    Ri Talz
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    This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Red Bull. It identifies Red Bull's main strengths as its market leadership globally, increasing popularity in emerging markets, strong leadership, and solid financial position. Weaknesses include products being considered unhealthy, a limited product range, and expensive prices. Opportunities exist in enhancing nutrition, increasing media presence, product diversification, and focusing on corporate social responsibility. Threats consist of negative health implications, increasing marketing costs, intensifying competition, and potential lawsuits over consumer health issues.

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    This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Red Bull. It identifies Red Bull's main strengths as its market leadership globally, increasing popularity in emerging markets, strong leadership, and solid financial position. Weaknesses include products being considered unhealthy, a limited product range, and expensive prices. Opportunities exist in enhancing nutrition, increasing media presence, product diversification, and focusing on corporate social responsibility. Threats consist of negative health implications, increasing marketing costs, intensifying competition, and potential lawsuits over consumer health issues.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    21 views11 pages

    Red Bull RB

    Uploaded by

    Ri Talz
    This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Red Bull. It identifies Red Bull's main strengths as its market leadership globally, increasing popularity in emerging markets, strong leadership, and solid financial position. Weaknesses include products being considered unhealthy, a limited product range, and expensive prices. Opportunities exist in enhancing nutrition, increasing media presence, product diversification, and focusing on corporate social responsibility. Threats consist of negative health implications, increasing marketing costs, intensifying competition, and potential lawsuits over consumer health issues.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    MARKET RESEARCH

    BY: JOICY MAE VILLEGAS


    LEZZIE T. TALICTIC

    BSIT 4A
    2.2
    Red Bull SWOT Analysis

    Strengths Weaknesses

    1. Market leadership in the global scale 1. Red Bull products considered to be


    unhealthy
    2. Increasing popularity in emerging markets
    2. Limited range of products
    3. Strong and visionary leadership by Dietrich
    Mateschitz 3. Expensive price

    4. Solid financial position 4. Concentrated production facilities

    Threats
    Opportunities
    1. Negative health implications due to the
    1. Enhancing nutritional aspects of beverages
    consumption of Red Bull products
    2. Further increasing presence in media via
    2. Increase in marketing costs
    strategic collaborations
    3. Further intensifying competition
    3. Engaging in product diversification
    4. Lawsuits against the company due to
    4. Increasing focus on CSR
    consumer health deterioration

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