VII.

Conclusion:

After all of this, we are ready to present our conclusion, we have decided to
first distinct ourselves to our competitors by offering a distinctive milktea. By the
used of penetration we set lower price that the normal selling price. Also this
marketing plan have to focus on our target markets by giving them incentives and
focus the promoting on them.The market planning talks about building a strong
foundation of the company by strengthening the menu offering of the Infinitea. This
plan is also about providing the alternative for Infinitea in case that the popularity of
the milktea will not be so booming as now and also to create the image of Infinitea
as being an innovative milk tea shop among its competitors.

Excutive Summary

Infinitea Milk tea shop is a strong milktea shop which aims to provide
customers with quality at reasonable and just price. Our company targets the
students and young professionals. As a new comer in the Milktea market, Infinitea
seeks to come up with products that will distinct us from our competitors, a product
that provide satisfaction, quality taste and new variety of Milktea. Thus we present
Sorbetea, a taste beyond Milktea. Sorbetea is soft served ice cream made from
Infinitea’s Milkteathis infuses the milk tea flavor that’s a craze among the younger
generation and the classic dessert ice cream. Infinitea wants to create a product that
will help survive the downfall of the trend of Milktea once it happens. Currently there
is a tough competition in milktea industry. As time passes and as the popularity of
milktea grows many competitors are entering the market. We at Infinitea. Sorbetea
as a product will bring consumer the new taste of the revolutionizing milktea. As a
new product, Infinitea aims to shift customer’s unawareness to awareness through
advertising, to build up sales through our new product and build and establish strong
reputation in milktea industry.
Revision No. : 0 Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa
Issue Date: December 18, 2014 Telephone Numbers: +63 43 723 1446 | 980 0041
Revision Date: N/A Website: www.ub.edu.ph
Revision No. : 0 Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa
Issue Date: December 18, 2014 Telephone Numbers: +63 43 723 1446 | 980 0041
Revision Date: N/A Website: www.ub.edu.ph