7.

8 Pricing Strategy

Price = fixed cost + variable cost + mark up

Size Fixed cost + Variable cost + Price (RM)
Mark up
Okara Bites Nugget 4.00 + 0.50 + (100% x 4.50) 9.00
(Original)
(250g)
Okara Bites Nugget 4.00 + 2.45 + (100% x 6.45) 12.90
(Original)
(750g)
Okara Bites Nugget (Spicy) 4.00 + 0.75 + (100% x 4.75) 9.50
(250g)
Okara Bites Nugget (Spicy) 4.00 + 2.95 + (100% x 6.95) 13.90
(750g)

Pricing Tactics

Pricing lining

Our product consists of original and spicy flavor that can contribute to customer’s satisfaction. For
example, we were sold our original nugget at 750g for RM 12.90 and spicy nugget at 750g for RM 13.90.
The spicy flavor product have a bit higher in price than original flavor because it consist of added
ingredient that contribute to the spiciness flavor.

Product bundle pricing

We promote our product by make a promotion through adding extra weight in a packet. For example,
750g of packing nugget was added with 100g of nugget and labelled as free 100g. Furthermore, it is
more save for the customer to buy 750g of nugget because the price of 250g and 750g only differ about
RM3.90.
7.11 Marketing Budget

Items Fixed assets Expenses (RM) Monthly Expenses (RM) Other Expenses (RM)
Signboard 3000
Promotion
Flyer 350
Transportation 6000
Publicity 1000
Grand Opening 5000
Sub Total (RM) 9000 1350 5000
Grand Total (RM) 15350

Okara 10kg rm3.50

Kentang 5kg rm17.50

Tepung jagung rm9.50 3kg

Rempah curry rm50.50 2kg

Serbuk cili kasar 2kg rm27.50

Garam 1kg rm1.60

Gula 5.40 2kg

Carrot rm5.50 1kg

Kobis 1kg rm4

Packaging rm2.50 (rm90)

Kos (spicy) rm215 (750g)

Kos (ori) rm180 (750g)

Kg= 27 (spicy) = 36 pkt 750g

Kg= 25 (ori) = 33 pkt 750g

spicy week= 1140 unit (630 + 510) (18 + 5) (23x)

original week = 1332 unit (774 + 558) (24 + 6) (30x)