Madeline Cup cake Molten Cheese TartChewy Cream Puff

3 Sweets is inspired by
recreating the most popular
pastries. Molten Cheese Tarts,
Madeline Cup Cakes and
Cream Puffs. We bring this
famous pastries to a new
height to satisfy the cravings
of gourmet dessert lovers,
 who now can afford these
indulgences in great price.

On our daily hectic city living,

3 Sweets bring a smile on
your face. Share this smiles
with family and friends.

Pause and enjoy the magical

moment of the 3 Sweets
experiences!
ABOUT US
 Company’s Profile
• Established Feb 2007

• Open first Chewy Junior outlet April 2007

• 40 over outlets in 5 countries

• HQ and manufacturing factory in Singapore

• Since 2017, 3 Sweets takes on the expanded range

from Chewy Junior that focus on cream puff
Specialty - Chewy Cream Puff
Crispy on the outside, Soft &
Chewy inside, perfect to munch on

Chewy Cream puff is a hybrid

between donut & cream puff,
with a chewy texture.

It is New in the market!

Molten Cheese Tart
Popular Japanese Baked Cheese Tart

Soft and fluffy cream cheese

filling in a crispy puff pastry shell
Madeline Cup Cake
Soft, buttery and moist Madeline
cake

Filled with light vanilla cream

Variety of unique toppings

 How it started
• The Chewy puffs was founded by Kevin Ong, a Chef and
Food Innovation Manager in 2005
• He created it from an experiment by mixing 2 countries
recipes

• It took him 2 years to perfect the recipe. Sample

feedback from 100 people all positive.
• He started Chewy Junior in 2007 and sold one million
chewy puffs in 9 months from just one outlet.
 From Chewy Junior to 3 Sweets

• As Chewy Junior becomes more mature, new products

need to keep adding in
• Hence the additions of Madeline Cup Cakes, follow by
Molten Cheese Tarts varieties

• Reflecting the extension of 2 more product lines, 3

Sweets was created.
• All 3 in One.

• Over 50 varieties

• Freshly bake on site daily

• High quality ingredients

• Colorful and attention captive

A Simple Operating System !
• 3 Sweets operates an efficient and consistency
system where premix is used with simple SOP

• The business does not need skill workers, very

simple to operate and need only a small space in
prime location, where rental is expensive

• The business model focus on

Simplicity and scalable quickly
Food Advantage!
• Huge Variety
50 over varieties on display

• Baked fresh on site.

Smell attract customer

• Hotel quality at bargainable price

• Low risk of copycat

Effectively no competitor of chewy puff in the market yet
Business Advantage!
• Effective Supply Chain
- reduced space and storage cost
- no cold chain supply
– only 200 sq ft to churn up over 5,000 pastries a day

• Scalable
- Simple System (idot prove system)
- Easy to scale and train
- Sharply Focused
Customer Profile

• Young Adult 15 years to 35 years

• Female 75% Male 25%

• Middle Income Family.

Innovation –
Sustainability & Growth

• 2007 with only 9 flavours to over 100 currently.

Popularity of this product in many markets
Franchise Support on Setting up
1) Help to source and test all ingredient & equipment
2) Help to access the right location
3) Help plan the interior design & work flow
4) Help to customize the product to the local taste
5) Help to create new menu with local Ingredients
6) All ingredients & packaging, except premix will be source
locally to keep food cost low
7) All equipment source locally to keep investment low
Franchise Support on Training

1) Training at Singapore outlet for 2 weeks

2) Training overseas for 1 week before & during opening
3) Quarterly visit on quality audit and review operations
4) New menu introduction every 3 months
5) Growth and brand advisory
 Franchise Financial Info
• Expected Sales in a in a good location;

700 to 800 pastries daily

• Selling price per puff – USD 1.00

• Rental Cost: 15% sales

• Labour Cost: 15% sales

• Food & Packaging Cost: 35% sales

• ROI : 9 months
Estimate Set Up Cost
Description SGD Rp'000
Renovation for 20 - 30 sm (Estimated) $20,000 $210,000
   
Equipments, Utensils & Others (Est) SGD Rp'000
Oven (Three Decks) $8,500 $89,250
3 x Under Counter Chiller $6,000 $63,000
Mixer - 20 Lt $1,800 $18,900
Mixer - 10 Lt $900 $9,450
Bain Marie $300 $3,150
2 x Cream Pump Filler $2,000 $21,000
POS $3,000 $31,500
Small equipment & utensil (estimated) $1,000 $10,500
Total $23,500 $246,750

Misc (Estimated) SGD Rp'000

Uniforms/Licensing/Stationery/Cleaning $1,000 $10,500
Misc $2,000 $21,000
Contingency Fund $3,000 $31,500
Total $6,000 $63,000
 
Marketing Material (Estimated) SGD Rp'000
Flyers, Banner $500 $5,250
   
  SGD Rp'000
Franchise Fee $30,000 $315,000
Total Investment (Estimated) $80,000 $840,000
Estimated Chewy Puff Costing SGD Rp
Premix 2.5kg 27.50 288,750
Shipment Cost   2.00 21,000
Margarine   0.80 8,400
Eggs   3.20 33,600
Total   33.50 351,750

Cost per puff (1 recipe yield 220 puffs)   0.15 1599

Wastages - 10%   0.02 158
Cost of fillings per puff   0.08 840
Cost of Chewy Puff with Cream   0.25 2596
Packaging   0.05 525
Cream Puff + Packaging      
Topping   0.20 2100
Cost of Puff with Topping & Packaging   0.50 5221

Selling Price Rp 15,000        

GM = 65%        
Box of 6 for Rp 85,000        
GM = 63%        
Box of 12 for Rp 160,000        
GM = 60%        
Breakeven Analysis

in '000

In Rp Selling price $15 * GP - rental - utility - labour - royalty - petty cash

in '000 in '000 in '000 in '000 in '000 in '000 in '000 in '000

Puffs sales *Daily Sales'000 Mthly Sales Mthly GM (63%) Rental Utility Labour Royalty - 5% Petty Cash *P&L

600 9,000 $270,000 170100 50,000 $8,000 $25,000 $13,500 $750 $72,850

800 12,000 $360,000 226800 50,000 $9,000 $30,000 $18,000 $750 $119,050

1,000 15,000 $450,000 283500 50,000 $10,000 $35,000 $22,500 $1,000 $165,000

Investment SGD Rupiah '000

Franchise Fee 30,000 315,000,000

Equipment 24,000 252,000,000

Others 6,000 63,000,000

Renovation 20,000 210,000,000

  80,000 840,000,000
 Franchising with Us
• Franchise Fee :
• SGD 30,000 for 1 outlet
• SGD 50,000 for 5 Outlets
• SGD 100,000 for Jakarta – unlimited outlets

• Capital Investment :
Equipment(oven, chillers, mixers) :SGD 24,000 (252 Million Rupiah)
Renovation :SGD 20,000 (210 Million Rupiah)
Misc (POS, Uniforms, Ops supplies : SGD 6,000 (63 Million Rupiah)
Total SGD 50,000(525 Million Rupiah)
Perspective
Concept