Entrepreneurship:

Shanghai Rice
Roll

Pork Barrel Group

Paolo C. Paglingayen
Marketing Mix

A. Product

Shanghai Rice Roll originated in Shanghai and known as a breakfast item usually served

with soy milk. It was brought here in the Philippines by Chinese immigrants from the Fujian

Province. It is a dish made- up of ground pork or beef, minced onion, carrots, and spices with the

mixture of sticky rice as the new twist. Shanghai Roll is one of the most common dish you will

find in any kind of celebration that is why we decided to come up with a new twist which is the

Shanghai Rice Roll. This dish can be an appetizer or the main course. It is bite- sized yet it gives

the customers an ultimate satisfaction that will fill their empty stomachs. It is best eaten with a

sauce we made to complement the taste. Another edge of this product from the others is that it

contains both meat and vegetables which are good for the health.

B. Place

C. Price

Cost-based Pricing

Shanghai ingredients (Listing Price)

 Ground Pork  ₱220 (1kl)

 Bell Pepper  ₱20
 Onion  ₱20 (1/4)
 Carrots  ₱30 (1/4)
 Celery  ₱20
 Garlic  ₱20
 Pepper  ₱10
 Salt  ₱5
 Monosodium Glutamate  ₱10
 Magic Sarap  ₱10
 Glutinous Rice  ₱80 (1kl)
1
 Wrapper  ₱75 (1 kl)
2
 Oil  ₱55 (1L)

Total: ₱575
Sweet and Sour Sauce ingredients (Listing Price)

 Vinegar ₱5
 Ketchup (Del Monte) ₱30
 Cornstarch ₱10 (1/4kl)
 Ginger ₱5
 Pepper ₱5
 White Sugar ₱15 (1/4kl)

Total: ₱70
Total cost: ₱645

Formula: Shanghai Rice Roll + Sweet and Sour Sauce

: ₱575 + ₱70 = ₱645

Units of a product:

150 pieces Shanghai Rice Roll with Sweet and Sour Sauce.

Unit Profit Margin or Markup:

50% 0.50

Cost- based pricing Solving

1) We make 150 units of product at a total cost of ₱645.

Per unit cost is (total cost / units of product)

 ₱645 / 150 = ₱4.3

2) To make a unit profit of margin, markup, of 65%:

(Percent profit of unit of margin or Markup * Per unit cost)

 .65 * ₱4.3 = ₱2.795

3) Need to charge:

(Per unit cost + Profit unit of margin or Markup)

 ₱4.3 + ₱2.795 = ₱7.095

4) Total revenue

(Unit of product * Charge of percent unit of margin or markup)

 150 * ₱7.095 = ₱1064.25

5) Profit

(Total revenue – Total cost)

 ₱1064.25 – ₱645 = ₱419.25
 Profit:₱419.25
Price: ₱7.095
D. Promotion
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