Delhivery (2011)

1. Business Model

Hub and Spoke model is not used. Delhivery uses distributed model. They can route
packages straight to the customers avoiding delays. Hub and spoke model is used when
there are multiple locations sourcing, with the central location called as hub. The location
provides a single point of contact, to the client. A spoke is delivery centre setup in the
country providing services to the client’s customers in local and customized manners in line
with culture and other legislatives requirements of the country. The spokes works closely
with the clients local offices and report the performance to the clients.

Spoke

Spoke HUB Spoke

Spoke

Now Delhivery is using Distributed channel, where they changed their all the braches into
the hubs. Now it is easy for them to plan a cost effective route for the delivery of the goods.
As their client can contact their branches where the deliverable is kept and customer
management can be done easily.
2. Services Offered

 Global B2C and B2B Shipping

 Sea and Air Cargo Shipping

 Air Express Shipping

 International Fulfilment Centres

 Cross-border Returns Management

 International Channel Integration and Management

3. Their Clients

 Shipkaro

 Ecom nation

 Kart rocket

 Magneto

 Ithink logistics

 Ezyslips.com

 Market front

4. People employed

Total number of employees – 21000

Co-founders -

o Sahil Barua (CEO) IIM Banglore

o Mohit Tondon , IIT Knapur

o Bhavesh Manglani, IIM Calcutta

o Suraj Saharan

o Kapil Bharti, IIT Delhi

5. How are they Better

 Early entrant.

 Rounds of funding.

 Descriptive website.

 Integrated systems.

 Automation of processes.

Ecom Express

1. Business Model
Omnichannel also spelled omni-channel is a multichannel approach to sales that
seeks to provide customers with a seamless shopping experience, whether they're
shopping online from a desktop or mobile device, by telephone, or in a brick-and-
mortar store. An omnichannel approach means there's integration between
distribution, promotion and communication channels on the back end.
For example, a customer service representative interacting with a customer in a
store can immediately reference the customer's previous purchases and preferences
as easily as a customer service rep on the phone or a customer service webchat rep.
Or the customer can use a desktop computer to check inventory by store on the
company's website, buy the item later with a smartphone or tablet, and pick it up at
a chosen location.
 Store

Social Phone

Customer

Mobile Web

2. Services Offered
 Add listing.
 Integration for order aggregation from all online stores.
 Access to multiple courier to fulfil domestic and international orders,
automated courier performance management .
 Rate calculators.
 Inventory control.
 Real time tracking.
 Advanced Demand Analytics.
3. Their Clients
 Amazon.in
 Clovia
 Flipkart
 Fashion & you
 Homeshop 18
 Info Beam
 Jabong
 Lime road
 Myntra
 Naaptol
 Paytm
 Snapdeal
 Voonik
4. People Employed
 TA Krishnan (CEO)
 Sanjeev Saxena (Operation, Security, Regulatory, and IT)
 Manju Dhavan (Customer Service)
 K. Satyanayan ( Finance and Hr)
5. How are they better
 Early entrant.
 3 rounds of Funding. (RS. 11.4 bn)
 Looks for cash flow rather than profits.
 Integrated systems.
 Automated Services.