TUGAS TUTORIAL KE-3

PROGRAM STUDI EKONOMI PEMBANGUNAN

Nama Mata Kuliah : Bahasa Inggris Niaga

Kode Mata Kuliah : ADB14201
Jumlah sks : 2 sks
Nama Pengembang : Dra. Sharifah Hanidar, M.Ed.
Nama Penelaah : Drs. Agus Riyanto, M.Ed.
Status Pengembangan : Baru/Revisi*
Tahun Pengembangan : 2019
Edisi Ke- : 1

What are Intangibles?

In its simplest form, an ‘intangible’ is something that belongs to a company but is
not a physical or financial asset – e.g. intellectual property or organizational know-
how. Whenever a company’s intangible assets are used for commercial purposes by
another party, a royalty rate has to be paid – a fixed value or a percentage (depending
on the license agreement) of the revenue gained through their use. For such
transactions, companies need to carry out thorough transfer pricing analyses for the
estimation of royalty rates or valuation of intangibles, ensuring that their pricing for
related-party transactions is comparable to what it would be if the same transaction
were to be made by two or more unrelated parties.

The Importance of Intangible Assets

Even though intangible assets do not add any physical value to companies compared
to equipment or factories, they are very valuable to the long-term success of
companies. For instance, brand recognition plays a huge role in generating sales for
multinational companies such as Coca-Cola, Apple and Nike.

According to OECD research, there has been an immense increase in investment in

intangible assets by companies in Europe, Japan and the US, with significant impact
on their productivity. This trend is also being seen in the rest of the world – data
from various countries shows faster growth in investment in intangible rather than
tangible assets. In fact, it has been noted that intangible assets increase the total value
of companies.

Siarheichyk, A. (2018, September). WHAT ARE INTANGIBLES? Retrieved from

RoyaltyRange https://www.royaltyrange.com/home/blog/what-are-intangibles

The Main Characteristics of Public Goods

Public goods have two distinct aspects: non-excludability and non-rivalrous
consumption. Strictly speaking “non-excludability” means that the cost of keeping
non-payers from enjoying the benefits of the good or service is too high so no one
can be effectively excluded from using the good.
 On the other hand “Non-rivalry” means that consumption of the good by one
individual does not reduce availability of the good for consumption by others. For
example, if one individual visits a doctor there is one less doctor's visit for everyone
else, and it is possible to exclude others from visiting the doctor. This makes doctor
visits a rival and excludable private good. Conversely, breathing air does not
significantly reduce the amount of air available to others, and people cannot be
effectively excluded from using the air. This makes air a public good, albeit one that
is economically trivial, since air is a free good. Another example is the exchange of
MP3 music files on the internet: the use of these files by any one person does not
restrict the use by anyone else and there is little effective control over the exchange
of these music files and photo files.

Berti F. (Editor). Public Good. (ENCYCLOPEDIA). Retrieved from

http://bankpedia.org/index.php/en/120-english/p/23699-public-good

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1. What is the main idea of 1 Module 4: Mahasiswa

the first paragraph? diharapkan mampu
A. The meaning of memahami istilah ekonomi
intangibles yaitu intangible assets.
B. The importance of
intangible assets
A. The difference
between intangibles
and tangibles
B. The company’s long-
term success

2. How do companies benefit 1 Module 4: Mahasiswa

from brand recognition? diharapkan mampu
A. It increases the memahami istilah ekonomi
physical value of yaitu intangible assets
companies.
B. It boosts sale.
C. Its royalty rate is high.
D. It brings success to
companies.

3. Why does the investment 1 Module 4: Mahasiswa

of intangible assets grow diharapkan mampu
faster than tangible assets? memahami istilah ekonomi
A. It can be used for yaitu intangible assets
commercial purposes.
B. It acts as a financial
asset.
 C. It increases the total
value of companies.
D. It provides an
opportunity for the
company to get
partners.

4. Why does the author 1 Module 6: Mahasiswa

consider air as a public diharapkan mampu
good? memahami istilah ekonomi
A. People can pollute or yaitu public goods.
clean the air.
B. The amount of air
available for others will
not decrease by inhaling
it.
C. The cost of
maintaining air is very
cheap.
D. It is economically
trivial.

5. What are the two main aspects 1 Module 6: Mahasiswa

of public goods consumption? diharapkan mampu
A. Non-excludability and memahami istilah ekonomi
rivalsous yaitu public goods.
B. Non-includability and
non-rivalrous
C. Non-excludability and
non-rivalrous
D. Excudability and non-
rivalrous

6. What is the main idea of 1 Module 6: Mahasiswa

the second paragraph? diharapkan mampu
A. The definition of the memahami istilah ekonomi
characteristics of yaitu public goods.
public goods.
B. The impact of the
characteristics of
public goods.
C. The example of the
characteristics of public
goods.
D. The means of creating
public goods.