NAME : GILANG WAHID SETIAWAN

NIM : 031260549

Tugas 1

Text 1: Branding

An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly
does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they
can expect from your products and services, and it differentiates your offering from that of your
competitors. Your brand is derived from who you are, who you want to be and who people perceive you
to be.

Branding. (n.d.) Retrieved from https://www.entrepreneur.com/encyclopedia/branding

Text II: What Are Some Examples of Predatory Pricing?

Wal-Mart reducing its prices to the point that the competition cannot compete, and American Airlines
reducing its ticket prices to below cost and increasing the frequency of its flights are two examples of
predatory pricing. By reducing their prices to these extremely low levels, large businesses hope to put
small competitors out of business and create a monopoly. Large businesses can handle short-term losses
if it leads to the elimination of competition in an area.

Generally, low prices provide a benefit for consumers, since they can save money. The problem occurs
when retailers offer certain goods at prices below cost until it forces competitors to close their doors for
good. Then, the retailer can charge a much higher price for the same product, since the consumer does
not have any other options.

What Are Some Examples of Predatory Pricing? (n.d.) Retrieved from

https://www.reference.com/world-view/examples-predatory-pricing-72b24e466a291347

Text III: Environmental Economics

Environmental economics takes into consideration issues such as the conservation and valuation of
natural resources, pollution control, waste management and recycling, and the efficient creation of
emission standards. Economics is an important tool for making decisions about the use, conservation,
and protection of natural resources because it provides information about choices people make, the
costs and benefits of various proposed measures, and the likely outcome of environmental and other
policies. Since resources—whether human, natural, or monetary—are not infinite, these public policies
are most effective when they achieve the maximum possible benefit in the most efficient way.
Therefore, one job of policymakers is to understand how resources can be utilized most efficiently in
order to accomplish the desired goals by weighing the costs of various alternatives to their potential
benefits.

Environmental and Resource Economics. (n.d.) Retrieved from

https://enviroliteracy.org/environment-society/environmental-resource-economics/

No Tugas Tutorial Skor Maksimal Sumber Tugas Tutorial

1 What can we get from an effective 1 Module 1: Mahasiswa
brand strategy? diharapkan mampu memahami
A. A variety of products and istilah ekonomi yaitu brand.
services ANSWER :B
B. Superiority in the markets.
C. A low production cost
D. Huge demand for products

2. What is the topic of text 1? 1 Module 1: Mahasiswa

A. The products and services diharapkan mampu memahami
of the brand istilah ekonomi yaitu brand
B. The promises to the ANSWER :C
customer(janji anda
kepada konsumen)
C. The meaning of branding
D. The customer’s
expectation towards the
brand
3. Why did large businesses reduce Mengapa bisnis Module 2: Mahasiswa
their pricing to extremely low besar mengurangi diharapkan mampu memahami
levels? harganya menjadi istilah ekonomi yaitu
A. To increase the frequency sangat rendah? dumping/predatory pricing.
of their flights. a.meningkatkan ANSWER :C
B. To create a healthy frekuensi
competition between buntuk
business. menciptakan
C. To create a market tingkat yang sehat
monopoly. c.untuk
D. To make customers spend menciptakan
less money pasar
d.memnuat
pelanggan
menghabisnkan
monopoli bisnis
lebis sedikit uang
4. What is the disadvantage of 1 Module 2: Mahasiswa
predatory pricing that might be felt diharapkan mampu memahami
 by the customer? istilah ekonomi yaitu
A. The customer can get a dumping/predatory pricing
higher price for the same Answer: A
product.
B. Customers can save more
money.
C. Other retailers are forced
out of business.
D. Taxes are lower.

5. Which of the following is not true 1 Module 3: Mahasiswa

according to the text on diharapkan mampu memahami
Environmental Economics? istilah ekonomi yaitu
A. Public policies are less environmental economics.
effective when they ANSWER :A
achieve maximum benefit.
B. Human, natural, and
monetary resources are not
limitless.
C. Economics provides
information about the
choices people make.
D. Policymakers should
understand how resources
can be used efficiently.

6. Why should the policymakers 1 Module 3: Mahasiswa

understand how to use resources diharapkan mampu memahami
efficiently? istilah ekonomi yaitu
A. To decrease the environmental economics.
government’s budgeting. ANSWER :B
B. To accomplish the desired
goals of public policies.
C. To create infinite sources.
D. To weigh the costs of
various resources.