Hammad Ahmed Unit 14 P1-P2-M1

Hamza Diveli

Sainsbury’s

Introduction- Introduction to J Sainsbury plc J Sainsbury plc is a leading UK

and US food retailer with interests in financial services and property. ...
Sainsbury's Supermarkets was established in 1869 by John James and Mary
Ann Sainsbury and is Britain's longest-standing major food retailing chain.

Name- Sainsbury’s

Size- Sainsbury's is the second largest chain of supermarkets in the United

Kingdom, with a 16.9% share of the supermarket sector.

Type of product or service- Sainsbury’s have all type of products on the

online store which covers people's needs. They have a large variety of
sections to choose from as you can see below you can see that you can
choose what type of product or service you want. So the website takes you in
different sections.

Aims and objectives of the website- • Profit maximisation by increasing

sales and revenue. They advertise loads of new products that are in trend so
they reach a large variety of customers. By having new products they will
increase in sales and then they would increase revenue.
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Hamza Diveli

Market growth by offering goods and services on a global scale, this is when
Sainsbury’s sell online so they can reach to people who are 100 miles away
and they get the product. If Sainsbury’s provide goods and services on a
global scale people would think as it might be the biggest online service.

As you can see in this photo Sainsbury’s have a price lockdown, this is when
the business keeps the prices the same and do not increase them, this shows
that they are loyal to the customers. By doing this it makes the customers like
the business more as this is the first thing the customers see.

How the website attempts to interact with the customer- The way the
website interact with the customer is by the website having cheap and good
quality products on the homepage to make sure the customers buy them.
They also ask for emails and phone numbers to notify them about new
products or services, and keep messaging them to visit the business again
and buy more products.

How the website gains attention of the user- The website has cheap but
good quality products on the first page when you open the online business,
they do this to put the products in customers faces to make them always see
the product and then makes them buy the product. They also have a title
which says £1 and under products, this draws customer’s attention and the
then want to go to this section.

How has the business amended /changed their online activities in line with changes in the
online environment
Hammad Ahmed Unit 14 P1-P2-M1
Hamza Diveli

Amazon

Introduction
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Hamza Diveli

Amazon is an American multinational technology company based in Seattle,

Washington that focuses on e-commerce, cloud computing and artificial intelligence.
Amazon is the largest e-commerce marketplace and cloud computing platform in the
world as measured by revenue and market capitalization.

Name- Amazon

Size

As of the last reported period, Amazon had 310 million active customers and
Amazon is one of the leading online retail platforms worldwide, offered users not only
a global shopping experience but many value-added services.

Types of product or service

Amazon use business to business (B2B) and business to consumer (B2C) as types
of product or service for their business because they sell products from other
businesses on their website and they also make their own products and buy their
own products as well which they would sell for a higher price than what they had
bought it for to make profit.

Aims and objectives of the website

The aims and objectives of Amazon is that they want to provide everything that the
customers might need, so they can try and attract more customers to try and find the
product that the customer wants is an important aim for Amazon They also increase
market share by selling more than their competitors, so the customers would want to
keep buying products from Amazon because they know that Amazon sell a lot of
different products. Also market growth is a big aim on their website as they offer
goods and services on a global service which means they sell products worldwide so
they could make as much money as they can and they can gain more customers as
well.

Features of the website

The features of Amazon’s website is that when you enter the website it comes up
with the home page with good offers of the products that they are selling and they
are high quality products as well. This is because when customers enter the website
the offers Amazon gives you on the homepage grabs the customers attention and it
shows you the best prices for high quality products. It also has different tabs on the
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Hamza Diveli

website for different department of products that you want to purchase from such as
games and groceries.

How the website attempts to interact with the user

Amazon interacts with the user on the website by doing less communication than
what other online businesses might do because a lot of the process communication
process is handled by Amazon. This means that Amazon handle the customers
situation without causing a lot of problems to the customers, so try to get everything
right and not send any faulty or damaged products.
Hammad Ahmed Unit 14 P1-P2-M1
Hamza Diveli

How the website gains the attention of the user

Amazon gains the attention of the user by making the website look eye catching and
advertising their cheap and high quality products on the homepage of the website.
This would grab the attention of the customer because the products are cheap and
high quality. Also they gain the attention of the user by showing the products on the
homepage that are on sale which is only limited time offer as well. This would also
want the customers to buy the product because it’s on sale and the customers could
save money if they buy it cheap as well.