CUCINA MEXICANA

MAMACITA
 About MAMACITA

We are a homegrown brand created to fulfill the craving for

good-quality Modern Mexican food. Our influence was
taken from traditional Mexican recipes and developed into
a unique and contemporary menu - a twist on the classics.

Our intention was to upgrade recipes to make a cuisine more

approachable and inviting to the melting pot of residents
and tourists, with humble respect to the Mexican tradition.

Designing Mamacita’s interior and exterior, we took under

consideration the demands of Mexican culture and tradition,
which dictate an ethnic, extravagant, yet friendly character.

Thus, we have created an illustrious ambience that is unique

and inviting - widely refered to as a piece of art.

► Watch our ID Video

 THE CONCEPT

Mamacita pays homage to the melting pot of food and variety of regional favorites as well as trendy dishes
culture that is Mexico, tying all the different regions of presented in new formats, cattering to the Mexican, local
America Latina and its cultural diversities into a single space and international palette.
and offering.

A concept that sets itself apart from the herd of fast casual
Mexican Restaurants, with a more focused approach on story
telling, sense of place and a value offering through a design
inspired by the traditional celebration of Dia de los Muertos,
enchanced with modern touches such as bright led colors
and cactuses, and an approachable menu that showcases a
 The Table Mats
BRANDING &
U N I Q U E N E S S

Open Kitchen & Personnel Outfit

The Brand Name

Mamacita, a word coming from the Spanish slang,
is used as a compliment to a strong, independent,
yet sexy and naughty latina mama. A word that
captures the reality of the everyday life on the
colorful streets of Guadalajara, Acapulco and
Mexico City.
AMBIENCE & Eye-catching decor
A E S T H E T I C S
Authentic Mexican Food with a modern twist
presented in new formats
EXQUISITE DRINKS &
C O C K T A I L S
 OUR PEOPLE & Our guests are more than
TARGET AUDIENCE customers.

Mamacita, built on a versatile concept, targets towards

a wide span of people, in terms of gender, age, social
status and occupation.

Over the course of the past year we have found out to be

more popular among:

UNIVERSITY STUDENTS

Nearby university campuses, filled with youthful students

in their early 20s has been a primary source of our clientele.
Millenials find in MAMACITA the accessible luxury they seek.

BUSINESS PEOPLE & TRAVELERS

MAMACITA is a popular choice for people working at the nearby

corporate buildings either for their business meetings or for
their launch break and drinks after work.

TOURISTS

The visually engaging interior and exterior design of MAMACITA,

is proven to spark the interest of tourists.

FAMILIES & LOCALS

Families and locals have shown their trust to us since the very
begining, creating the base of our loyal clientele. Mamacita is
their top option for an ethnic dinner.
SPECIAL EVENTS We host thrilling
thematic events

► See What Happened ► Watch the Promo Video

SOCIAL MEDIA X 7.800 likes P 2.300 followers

Keeping top of mind in today’s competitive landscape and videographers ensure that we stay ahead of the curb
by building brand affinity and loyalty through the by posting creative, engaging and relevant content that
use of engaging content is our our primary focus. grows our audience rapidly and converts our followers
Our team of social media experts, photographers into loyal custmers.
 THANK
YOU

MAMACITA X Mamacita - Tacos & Margaritas P @MamacitaTacosGR