I.

INTRODUCTION

History

Maja Blanca, the base of this dessert, has Spanish

origins. It is influenced by the traditional Spanish holiday dessert
called “manjar Blanco,” which translates to white delicacy. When
the Spaniards colonized the Philippines, they introduced various
culinary influences, and over time, local adaptations led to the
creation of Maja blanch. Ube, or purple yam, is a staple in
Filipino cuisine and has been used in various traditional dishes.
Its vibrant purple color and distinct flavor made it a popular
ingredient in desserts. Ube is native to the Philippines and holds
cultural significance in Filipino cooking. Maja de Ube has since
become a popular dessert in Filipino households and is often
served during special occasions, celebrations, and family
gatherings. Its rich history reflects the cultural amalgamation that
characterizes Filipino cuisine, combining influences from both
indigenous practices and colonial legacies. Hand massage has a
rich history rooted in ancient cultures. It’s been practiced in
various forms for centuries, with evidence of hand massage
techniques found in Chinese, Egyptian, and Indian traditions.
These cultures recognized the therapeutic benefits, promoting
relaxation and overall well-being. Over time, hand massage
evolved and integrated into different healing practices,
contributing to its widespread use today for stress relief and
improved circulation.

Product Description

Maja de Ube is a Filipino dessert that combines two

popular ingredients: Maja blanch (coconut pudding) and ube
(purple yam). It features layers of creamy coconut and ube-
flavored pudding, creating a delicious and vibrant dessert often
enjoyed during special occasions in Filipino cuisine.
Services

A hand massage is a therapeutic technique that involves

the manipulation of muscles, joints, and soft tissues in the hands
to promote relaxation and alleviate tension. Typically performed
with various techniques such as kneading, rubbing, and
stretching, a hand massage can improve circulation, reduce
stiffness, and provide a sense of comfort and stress relief. It is
often used as a standalone relaxation method or incorporated
into broader massage sessions.

Objectives

 Develop and implement effective marketing campaigns to

promote the products.
 Improve production processes and efficiency to minimize
costs and maximize output.
 Maintain high-quality standards for the products and
implement quality control measures.
 Foster a positive work environment that promotes employee
satisfaction and engagement.

Mission

To provide exceptional products/services while fostering a

positive impact on our community. We strive for innovation,
quality, and customer satisfaction. Through ethical practices, we
aim to create a work environment that nurtures personal and
professional growth. Our mission is to contribute to a better
world by consistently delivering value to our customers and
making a positive difference in the lives of those we serve.

Vision
 Our vision is to make amazing cupcakes that not only
taste great but also become a special tradition. To provide the
most delicious, sensational cupcakes and to be also called one
of the greatest cupcake maker in the whole world.

The Logo

Description:

The “Yummy Thinkers” logo likely aims to convey that

their products are delicious and crafted with care and affection.
The term “yummy” suggests a delightful taste experience, while
“made with love” emphasizes the passion and dedication put into
creating the products. The logo may visually represent these
concepts through appetizing imagery, warm colors, or symbols
associated with cooking and love.

The Tagline

“Discover a sensational taste like no other”

Maja de Ube aims to capture the unique and
extraordinary experience that Maja de Ube offers to its
consumers. It suggests that trying Maja de Ube will introduce
you to a whole new level of flavor and enjoyment that cannot be
found elsewhere. It also conveys a sense of exclusivity and
uniqueness. It implies that Maja de Ube stands out from other
desserts, offering a one-of-a-kind taste experience that is
unparalleled.

Benefits

a. Product
Maja de Ube, a Filipino dessert, offers benefits such as
being rich in nutrients from ube (purple yam). Providing
antioxidants, giving a quick energy boost, connecting to Filipino
culture, bringing comfort, and promoting social connections
during celebrations.

b. Services
Customers of Maja de Ube can enjoy a delicious and
versatile dessert that connects them to Filipino culture. With its
comforting taste, vibrant appearance, and suitability for various
occasions, Maja de Ube provides a sweet treat that fosters
social connections and brings a sense of tradition and joy.

c. Company
Yummy Thinkers can reap several benefits from
producing and promoting Maja de Ube. The unique blend of
flavors and cultural appeal of this Filipino dessert can
differentiate the company in the market, attracting a diverse
customer base. The versatility of Maja de Ube allows for
creative marketing strategies, contributing to increased brand
visibility and consumer engagement. By aligning with the
popularity of traditional Filipino sweets, the company can
establish a positive brand image, fostering customer loyalty
and encouraging repeat business. Offering a quality product
with attention to flavor can solidify Yummy Thinkers as a
trusted provider in the dessert industry, ultimately contributing
to sustained success and growth in the market.

d. Society
 Yummy Thinkers’ production of Maja de Ube contributes
positively to society in several ways. Firstly, by showcasing and
preserving the cultural heritage of Filipino cuisine, the company
helps promote awareness and appreciation for diverse culinary
traditions. This can lead to a broader understanding and
celebration of cultural diversity within the community.
Additionally, Yummy Thinkers may source ingredients locally,
supporting farmers and businesses in the region. The creation
of job opportunities, both directly within the company and
indirectly through the supply chain, contributes to economic
growth and stability, Lastly, through social gatherings and
shared moments facilitated by the enjoyment of Maja de Ube,
the product can act as a catalyst for community bonding and
social connections, fostering a sense of unity and joy within
society.

II. EXECUTIVE SUMMARY

Yummy Thinkers presents Maja de Ube, a unique

dessert that combines the traditional Filipino flavors of ube with
a modern twist. Yummy Thinkers is committed to delivering
high-quality, authentic Filipino desserts to a diverse market. By
leveraging traditional recipes with a contemporary approach,
we aim to captivate both local and international consumers.
Our innovative take on Maja de Ube reflects our dedication to
promoting Filipino culinary heritage while meeting the evolving
tastes of a global audience.

As a company, Yummy Thinkers prioritizes authenticity,

quality, and customer satisfaction. We are dedicated to
expanding our product line and establishing a strong presence
in the dessert market. Through strategic marketing and a focus
on culinary excellence, we aim to become a leading purveyor
 of Filipino-inspired delicacies, starting with the irresistible Maja
de Ube.

III. MARKET ANALYSIS

A. Overall Market Description

Maja de ube is a Filipino coconut pudding dessert made

from coconut milk, cornstarch, sugar, ube flavored and often
topped with peanut and cheese. It has a creamy, slightly firm
texture and usually served chilled in square or rectangular cuts.

Our hand massage service is all about relaxation and

relief. Skilled therapists focus on your hands, easing tension and
promoting a sense of calm. Enjoy a refreshing experience that
leaves your hands feeling revitalized and stress-free. Perfect for
a quick escape from the demands of the day.

B. Competitors

i. CANTEEN OF GNHS-HILAITAN

They sell a yummy and creamy Maja Blanca.

C. Market Location/Vicinity

Our location will be at the GNHS-HILAITAN gym, which is

conveniently situated near Hilaitan Elementary School. This
prime position offers easy accessibility and visibility for our
customers, allowing them to conveniently visit us. Whether the
students from school or local residents seeking a delightful treat,
our location near Hilaitan Elementary School ensures that we
are at the heart of the community, ready to serve our delicious
offerings and foster a positive experience for all.

D. Market Product Features

 Only the best quality ube and coconut milk are used,
resulting in a superior product. Our therapists are highly trained
and experienced, ensuring you receive the best possible
treatment. Regular hand massages can help relieve stress,
improve circulation, and enhance overall well-being. We offer
flexible appointment times to accommodate your busy schedule.

E. Market Product Pricing

Maja Blanca w/ Peanut Topping

Single Piece: 5 Php

Maja Blanca w/ Cheese and Peanut Topping

Single Piece: 10 Php

F. Marketing Promotion Strategy

To create awareness and generate demand, Yummy

Thinkers can employ various marketing strategies. This may
include online and offline advertising, social media marketing
and participating in local food events or festivals. Offering
promotions, discounts, and loyalty programs can also incentivize
repeat customers and establish a strong customer base.

IV. CONTINGENCY PLAN

A. Plan A

In case of a supply chain disruption or ingredient

shortage, Yummy Thinkers can develop alternative recipes or
flavors using readily available ingredients to ensure a consistent
supply of Maja Blanca.

B. Plan B
 To mitigate the impact of seasonality or fluctuations in
demand, Yummy Thinkers can introduce seasonal variations of
Maja Blanca, such as introducing holiday-themed flavors or
limited-time offers, to keep customers engaged and maintain
sales throughout the year.

C. Plan C

In the event of unexpected challenges or setbacks,

Yummy Thinkers can diversify its product offerings by
introducing other dessert options that align with its brand and
target market, allowing the business to adapt to changing
consumer preferences and expand its customer base.

V. DEVELOPMENT AND PRODUCTION PLAN

A. Production Requirement

a) Maja de ube
 5 cups fresh milk
 ½ kilo constarch
 2 can EVAPORATED MILK
 1 can CONDENSE MILK (UBE)
 1 can CONDENSE MILK
 ¼ Refined sugar
 2 cheese (Eden)
 5 peanuts

B. Production Process

a) Maja de ube

1. All ingredients must prepare before making Maja de ube.

 2. Mixing Ingredients: Coconut milk, condensed milk, and
condense milk(ube) are combined in a pot and heated over
medium heat. Cornstarch is added to thicken the mixture.

3. Cooking: The mixture is continuously stirred and cooked

until it thickens to a pudding-like consistency.

4. Molding and Cooling: Once the mixture has thickened, it is

poured into molds or a serving dish and left to cool and set.

5. Topping: Put the cheese/peanut at the top of Maja de ube.

6.Chilling: The Maja de Ube is then chilled in the refrigerator

before serving

C. Food Quality Control/Assurance

a) Quality Control

The food quality control of Maja de ube involves

stringent checks on ingredient sourcing to ensure the freshness
and quality of ube, coconut milk, and other components. It also
necessitates maintaining sanitary conditions in the preparation
area, including the proper cleaning and sanitization of utensils
and equipment. Additionally, adherence to stringent hygiene
standards for food handlers, monitoring of cooking processes
to ensure consistency and safety, and finally, appropriate
packaging and labeling practices to indicate ingredients,
allergens, and expiry dates are crucial aspects in maintaining
the quality of Maja de ube.

b) Quality Assurance

The food quality assurance of Maja de ube involves

implementing measures to guarantee that the dessert
consistently meets specific quality criteria. This can include
conducting regular inspections of the ingredients to ensure their
freshness and quality, as well as standardized preparation
 methods to maintain consistency. Additionally, quality
assurance involves monitoring the production process to
ensure that hygiene and safety standards are upheld, and that
the final product aligns with established quality benchmarks.
Furthermore, it involves seeking and incorporating customer
feedback to continually improve the product.

VI. ORGANIZATION AND MANAGEMENT

A. Key Personnel & Organizations

B. Structure of the Business

Yummy Thinkers, as a corporation, would have a

structured framework comprising shareholders, a board of
directors, and officers. Shareholders are the owners of the
company and have the right to vote on major decisions and
elect the board of directors. The board of directors,
representing the shareholders, is responsible for setting overall
company policy and appointing officers to manage the day-to-
 day operations. The officers, including positions such as CEO,
Production personnel, preparation personnel, packaging
personnel, marketing personnel, finance, sales,oversee the
company’s daily activities and report to the board of directors.
This structure provides a clear hierarchy and delineation of
responsibilities within the corporation.

C. Description of Risks

The risks associated with Yummy Thinkers and its

product Maja de Ube may include market-related risks such as
changing consumer preferences, competitive pressures from
similar products, and fluctuations in ingredient prices.
Additionally, operational risks, including supply chain
disruptions, quality control issues, and production challenges,
could impact the company. Regulatory risks, such as changes
in food safety standards or labeling requirements, also pose
potential challenges. Moreover, financial risks, including cost
overruns, unexpected expenses, and access to capital, need to
be carefully managed. Lastly, reputational risks related to
product recalls, negative publicity, or customer dissatisfaction
could affect the brand and market perception. Yummy Thinkers
should proactively identify and mitigate these risks to safeguard
its business and product success.

VII. FINANCIAL DATA

Table 1.1: The Maja de ube is made mainly of:

INGREDIENTS PRICE
5 cups Fresh milk Php 15.00
½ kilo Cornstarch Php 23.00
2 can Evaporated milk Php 40.00
1 can Condensed milk (ube) Php 45.00

¼ kilo White sugar Php 13.00

 2 Cheese Php 15.00

5 Peanut Php 5.00

TOTAL AMOUNT Php 156.00

Production Expense: Php 156.00

Total units produced: 30 units
Cost per unit:Php 5.20

Table 1.2: The packaging consists of

MATERIALS PRICE
2 packs Paper bag Php 35.00
1 pack Roll plastic bag Php 20.00

TOTAL AMOUNT Php55.00

Production Expense: Php 55.00

Total units produced: 30 units
Cost per unit: Php 1.83

COST-BASED PRICING
Cost per unit Amount
Maja de ube Php 5.20
Packaging Php 1.83

Total Cost per unit Php 7.03

Add: 29.7% Mark up Php 2.97

FINAL PRICE Php 10.00

VIII. SWOT Analysis

a) Strengths
i. Strong capital position
ii. Innovative product
iii. A non-invasive and accessible way

b) Weaknesses
i. Lack of experimentation
ii. High priced materials
iii. Lack of skills

c) Opportunities
i. Creation of new product lines
ii. Hire more talent
iii. Serve as a complementary therapy

d) Threats
i. Tough competition
ii. Product declining in popularity
iii. Improper techniques leading to discomfort